NBA’s Kevin Durant and Weedmaps Team Up Against Cannabis Stigma

NBA player Kevin Durant and Weedmaps announced a new partnership last week that will make the basketball star and online cannabis marketplace teammates in addressing the ongoing stigma against cannabis. Under the multiyear agreement, Durant and his financial enterprise Thirty Five Ventures will work to break down the negative stereotypes associated with cannabis while elevating the conversation around the plant’s potential for athlete wellness and recovery.

“I think it’s far past time to address the stigmas around cannabis that still exist in the sports world as well as globally,” Durant told ESPN. “This partnership is going to help us continue to normalize those conversations, as well as create content, events, and a lot more through our Boardroom media network. This is just the beginning for us.”

The deal between Weedmaps and Durant, which reportedly took six months to negotiate, comes at a time when the relationship between athletes and cannabis is under intense scrutiny. Several professional leagues have changed their policies on cannabis or testing for its use. But the stigma against marijuana continues, as could be clearly seen this summer when sprinter Sha’Carri Richardson was denied the chance to compete in the Olympic Games after testing positive for THC in a qualifying meet.

“It’s no secret that many of the present attitudes toward cannabis are rooted in outdated beliefs and, frankly, lies about the plant that have been perpetuated for decades,” Weedmaps CEO Chris Beals told Marijuana Moment, adding that the aim of the new efforts is to provide a “fresh dialogue about how cannabis can be used for athlete recovery.”

“Through this partnership we’ll look to further break down the stigmas that have made cannabis use, particularly among athletes, so taboo, while also providing broader education about the plant’s many wide-ranging benefits and its potential for overall wellness,” Beals added.

Durant and Weedmaps Deal Includes Boardroom Sponsorship

Under the strategic partnership, Weedmaps will also sponsor the Boardroom, a media network founded by Kevin Durant and Rich Kleiman that features an inside look at the business of sports. Durant, the Brooklyn Nets forward with two NBA championships under his belt, has been a vocal advocate for cannabis and has even invested in the industry. His open support for cannabis is rare for the NBA, which still has rules on the books that mandate four drug tests for cannabis each year. That policy was put on hold last year as the league went into a competition bubble in response to the COVID-19 pandemic, however, and the pause on testing was extended into the 2020-21 season.

“The band aid has been ripped off in the sports world,” Durant said while announcing the deal with Beals and Kleinman on the “Boardroom: Out of Office” podcast, adding “it’s kind of an undercover thing that players use cannabis, and use it throughout when they’re actively playing.”

The NBA’s ban on cannabis still exists, and representatives of the league and the players union have told ESPN “that there is ongoing dialogue about marijuana but currently no concrete plans to formally change the rule.”

Rules On Cannabis and Sports Changing Slowly

Other professional sports leagues, however, have already made changes to their cannabis policies. In 2019, Major League Baseball removed cannabis from the league’s list of banned substances, allowing players to use marijuana without fear of reprisals. And last year, the NFL changed its substance use policy, eliminating suspensions for positive tests for all drugs, cannabis included. For Durant, the changes seem overdue.

“I thought it was always interesting that the rest of the world was a little slower to be open about cannabis and its use, but to see, walking down the street—I live in San Francisco—you walk around the corner, there’s four or five dispensaries right on the corner,” Durant said.

Yet “athletes are still being tested four times a year for cannabis, and it just felt like the world was starting to close in on how people felt about the use of cannabis, and now it’s an open dialogue and it’s been amazing to hear,” he continued.

The deal between Durant and Weedmaps also includes a plan for the online cannabis resource to produce original content in collaboration with Boardroom. As part of Weedmaps’ broader sports and wellness initiative, the partnership with Thirty Five Ventures has plans to “further educate consumers about the plant’s potential for wellness and recovery,” according to a statement from Weedmaps about the deal. Former NBA player Matt Barnes, a cannabis supporter who admits he smoked marijuana through much of his 14-year career, believes that support from stars like Durant can lead to the acceptance of cannabis for all athletes.

“There’s a shifting culture and it takes a superstar like KD to embrace this and help others not be afraid to discuss the benefits,” said Barnes. “This has been a process. There have been meetings going on with the league and union for several years and both sides have hired experts to investigate this. This is a big step.”

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For Cannabis Advertising, Weedmaps Stands Out

Advertising can be challenging for cannabis companies trying to navigate the ever-changing world of regulations about what they can say and display. For example, California recently updated its guidance on billboard advertising near freeways, and many mainstream platforms won’t allow companies to show cannabis consumption in ads. With so many rules, where can folks turn for advertising solutions?

Weedmaps is the premier technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry’s operating system – a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy.

Weedmaps was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users. The company also works with cannabis brands and retailers to ensure consumers have access to the most current and comprehensive product selection.

With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The Brand Verification Badge helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales.

Targeting Cannabis Consumers at Scale

Each month, 10+ million people visit weedmaps.com to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. Many are value shoppers, most of whom consume cannabis regularly. They respond strongly to opportunities for savings and value. 

Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales.

Weedmaps Senior Advertising Manager Adam Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the advantages Weedmaps has over other marketing platforms. “There are limited advertising options for cannabis companies to target in-market cannabis consumers at scale,” he said. “And while at times, those other channels can be effective, advertisers often can’t unlock scale and ensure they are delivering to a cannabis audience. They have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.”

As the largest technology company in the legal cannabis economy, Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. Being top-of-mind during a user’s buying journey is powerful – it’s the key to success, and brands and retailers can capitalize on that with Weedmaps.  

Measurable Rich Insights

Advertising is the key for brands and retailers looking to connect with engaged consumers shopping on weedmaps.com

Weedmaps measures their highly efficient paid advertising products’ success and effectiveness, offering advertisers detailed insights with every paid promotion. Clients can use this information to better understand what consumers are searching for. 

“What sets us apart is that we are building more and more tools and reporting for clients so they can see the return on their advertising spend,” Hirschberg said. “When you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients.”

Armed with specific consumer-engagement insights, Weedmaps clients can strategically set a path to their business’s higher bottom line. In 2020, more than 300+ advertisers and 1,000+ campaigns, Weedmaps generated: 

–       250M+ Impressions

–       3.5M+ Orders (in 2020) 

–       An average return on ad spend of $17

–       An average lift of 107% in views to their brand or retailer listing

Hirschberg says clients leveraging on-site features such as promo codes and brand verifications see higher engagement and a better return. “It helps drive consumer trust and validates the relationship between the retailer and brand,” he said.

Weedmaps Ad offerings are beneficial for both cannabis consumers and brands.

According to Hirschberg, “Combining forces between retailers and brands sends a compelling message to consumers while also offering them a discount code they can act on immediately.”

The post For Cannabis Advertising, Weedmaps Stands Out appeared first on Cannabis Now.

Watch the Information, Education & Empowerment Summit 2021

With a new year ahead of us and a new administration in place, it will take multiple conversations to better the cannabis industry and right the wrongs of the War on Drugs and systemic racism. 

To spark these conversations and begin building a more inclusive cannabis industry, Weedmaps and Green Enterprise have joined together to produce a two-day virtual conference — Information, Education & Empowerment Summit, being held from February 22 – 23. 

Green Enterprise, a partnership between Digital Venture Partners and Black Enterprise, is a media resource for Black Americans entering cannabis entrepreneurship. Green Enterprise will virtually gather their audiences to inform, educate, and empower Black and POC entrepreneurs with new opportunities, skills, knowledge, and experience needed to be successful in the cannabis industry. Weedmaps is the event’s presenting sponsor.

“Since the inception of Green Enterprise, our goal has been to bring authentic stories to illustrate the successes achieved by Black, Indigenous, and People of Color operating within the emerging global cannabis industry. Our work with Weedmaps has already shown amazing progress in supporting our work to establish Green Enterprise as an authority in Black Cannabis media,” said  Andrew Farrior, producer of Green Enterprise.

When and where do I stream it? 

  • When: Feb. 22 – 23 2020 1 p.m. – 7:00 p.m. EST. 
  • Where: You can watch it at Green Enterprise’s streaming page, which is here

What will I be watching? 

At this virtual summit, you will hear from successful entrepreneurs, Black business owners, and other leaders in the space throughout a series of panel discussions. Topics covered will include social impact and justice, social equity, raising capital and general economics, tips for investing, and other areas specific to successfully entering and participating in the cannabis industry for BIPOC individuals.

Here is the session agenda:

Some of the speakers are: 

How is Weedmaps involved in the summit? 

As a sponsor and participant in the virtual summit, Weedmaps looks to contribute to the conversation in a meaningful way.

“We are excited for the opportunity to work with Green Enterprise to produce this important event and continue to share our company’s commitment to building an equitable industry,” said Juanjo Feijoo, Weedmaps Chief Marketing Officer. “As legalization continues to move forward across the country and as the cannabis industry grows, we have a responsibility to not only address the wrongs inflicted on minority communities through the War on Drugs but also create a more inclusive economy at scale. The challenges are many, but creating a forum for open discussion and education with key industry decision-makers is more often than not the necessary catalyst for real change and solutions to occur.”

Weedmaps will be programming a panel discussion called “Together for Access, Equality, and Legalization” led by Ru Johnson, Roz McCarthy, and Cedric Haynes. This discussion will focus on the importance of cannabis organizations working together to build a more equitable industry. 

The panel will also discuss WM TEAL (Together for Equity, Access & Legalization), a Weedmaps initiative that provides tools and resources to social equity-qualified entrepreneurs and businesses in the cannabis industry.

Why watch?

The cannabis industry is booming and more Americans are historically aware of the tragedy of the War on Drugs and its lasting effects. Now, more than ever, is an important time for Black and POC to be equipped with all the right skills and information to successfully participate at the forefront of this industry as it becomes more widely accepted. By bringing entrepreneurs and thought-leaders together, we can view the cannabis industry through complex lenses that will make an impact socially, racially, and economically.

And cannabis is entering new conversations and interests. Cannabis can be intertwined with countless other industries like wellness, agriculture, tech, sports, food, and music. Knowing how Black and POC entrepreneurs can influence cannabis’s direction will only make for a better, healthier, and more inclusive industry and culture. With this in mind, Green Enterprise and Weedmaps hope to drive thoughtful conversation around the challenges minorities have faced and the pathways toward success. The business opportunities ahead for Black and POC entrepreneurs are well-worth going after, and this summit aims to lay it all out for this community and their allies. 

To learn more, visit greenenterprise.live and weedmaps.com/black-lives-matter

The post Watch the Information, Education & Empowerment Summit 2021 appeared first on Weedmaps News.

Impress Your Guests: New Cannabis-Infused Recipes from Weedmaps

This holiday season is undoubtedly different looking. But different doesn’t have to mean bad. With smaller gatherings taking place this year, now might be the perfect time to test out new holiday recipes and add some creative cannabis infusions for your close-knit guest list. 

Sharing recipes, cooking together, and serving food for friends and family are culturally and historically prime moments for bonding. There’s nothing like enjoying food made with love around a dinner table. Guests savor every bite as they clink glasses, share stories and make new memories together. 

For cannabis lovers, incorporating cannabis-infused recipes into your holiday menu is a fun way to partake in this age-old tradition. Rather than passing the pipe or pen around, why not take it in via a special dish you may only get to eat once a year?

Testing cannabis recipes can be a bit daunting if you haven’t cooked with the herb before, so using reliable, trustworthy sources is crucial.  Our friends over at Weedmaps are happy to share two new festive recipes – Wild Mushroom Risotto with Thyme and Sweet Potato and Butternut Squash Soufflé. Sophisticated enough for a fancy evening in, yet hearty and cozy enough for sweats and Christmas movies on the couch, you really can’t go wrong.

Weedmaps Partners with Chef Nikki Steward

Weedmaps’ new holiday recipes were created through a partnership with celebrity chef Nikki Steward, creator of The High-End Affair. Having mastered the art of cannabis, culinary and conversation, Chef Nikki is known for her ability to expand audiences’ perceptions around cannabis, showcasing how it can be creatively infused in culinary experiences.  

Photo and Recipe by Chef Nikki Steward

Wild Mushroom & Thyme Risotto:

6 Servings – 5 mgs of THC per | prep time 10 mins | cook time 25-30 mins

Ingredients:

o  2 Tablespoons Unsalted Butter

o  3 Tablespoons Olive Oil

o  4 cloves garlic chopped

o  2 cups Arborio rice

o  1 ½ cups of wild mushrooms sliced thin (shitake, maitake, oyster, chanterelles, porcini)  

o  1 cup white wine

o  6 cups chicken broth – heated

o  2 tablespoon fresh thyme leaves

o  2 teaspoons of sea salt

o  1 teaspoon of cracked pepper

o  ¼ cup heavy cream 

o  30 mg of Blue River Rosin Capsule

Steps:

1. Warm the butter and olive oil in a cast iron pot over medium heat. Stir in the garlic and sauté it until fragrant for 3 minutes. 

2. Warm broth in a separate saucepan over medium-low heat.

3.  Stir in the rice, making sure each grain is coated with butter/olive oil, and sauté it until the tips of each grain of rice turn translucent.

4. Turn up the heat to medium-high. Stir in the mushrooms and pour in wine. Break open and add 30 mg of Blue River Rosin Capsule. Stir the rice and mushrooms gently, but continuously until the rice absorbs the wine. Add the broth 1/2 cup at a time, stirring continuously, and waiting for the rice to absorb the broth before adding more.

5.  When the rice is tender and has fully absorbed the broth, yielding a gorgeous creamy texture, turn off the heat, stir in the thyme, salt, pepper and heavy cream. Serve warm.

TIP: Save a few sprigs of thyme and sautéed mushrooms for garnish.

Photo and Recipe by Chef Nikki Steward

Sweet Potato & Butternut Squash Soufflé:

4 servings – 5mg THC per | Prep time 25 min | Bake time 35 mins

Ingredients:

○       2 tablespoons all-purpose flour 

○       1 tablespoons of unsalted butter + extra to butter dishes  

○       ½ cup whole warm milk 

○       ½ cup of mashed butternut squash 

○       ½ cup mashed sweet potatoes 

○       3 large eggs, separated, and at room temperature 

○       ¼ cup maple syrup (for more sweetness, use up to 1/3 cup) 

○       ¼ tsp ground nutmeg (I used 1/4 teaspoon) 

○       ½ tsp cinnamon  

○       1 ml of Tikun Olam Alaska

○       Pinch of salt 

○       4 x 6 oz ramekins or 1 x 16oz dish 

○       Confectioners’ sugar, for dusting 

Steps:

1.    Peel the butternut squash and sweet potato and cut in cubes.  Boil until soft.  Hack: Most stores sell pre-cut butternut squash & sweet potatoes.

2.    Preheat the oven to 375 degrees. Prepare soufflé dishes by buttering and then dusting with sugar, tapping out the excess.   

3.    In a medium saucepan, melt butter over medium heat.  Add flour and cook, whisking, until golden, about 2 minutes. Gradually add warm milk, whisking constantly, until thickened, about 1 minute.  Remove from heat. Stir in the mashed butternut squash, sweet potatoes and egg yolks, followed by the maple syrup, nutmeg, cinnamon and 1ml of Tikun Olam Alaska. Set aside. 

4.    In the bowl of a stand mixer fitted with the whisk attachment, whip egg whites with a pinch of salt until it just reaches stiff peaks.  Whisk in 1/4 of the egg whites into the sweet potato mixture, then gently fold in the remaining whites using a rubber spatula. Pour mixture into the prepared soufflé dishes, filling almost to the top and smoothing the surface. Place onto a baking sheet and bake until puffed and has a slight jiggle.  Be careful not to shake soufflés when removing them from the oven.  Dust with powdered sugar and serve immediately. 

Selecting the Right Cannabis for Your Dish

When it comes time to decide what type of cannabis to add to these recipes, it really comes down to user preference, but the products listed above are safe bets, as Chef Nikki has already tested them out to ensure they pair nicely with the flavors of the dish.  

Explore different cannabis options available for delivery or pick up near you on Weedmaps.com. The WM Learn platform specifically provides a way for curious and experienced consumers to learn more about the aspects and uses of cannabis, including some tips and tricks on how to cook with cannabis, the appropriate dosagedecarbing the plant, and more.

Founded in 2008, Weedmaps was the first technology company to help their users find cannabis doctors, dispensaries and delivery services. As a leader in the cannabis industry, they are committed to removing the stigma associated with cannabis and normalizing its use in society. And what better way to normalize cannabis than enjoying it in a bite of risotto or sweet potato soufflé over Christmas dinner?

The post Impress Your Guests: New Cannabis-Infused Recipes from Weedmaps appeared first on Cannabis Now.

Friday, December 11, 2020 Headlines | Marijuana Today Daily News

Marijuana Today Daily Headlines
Friday, December 11, 2020 | Curated by host Shea Gunther

// Exclusive: Cannabis Review Site Weedmaps Nears $1.5 Billion Deal to Go Public – Sources (U.S. News & World Report (Reuters))

// Canopy Growth shuttering facilities across Canada abandons outdoor marijuana cultivation (Marijuana Business Daily)

// Detroit expected to issue recreational marijuana permits by summer 2021 (Marijuana Business Daily)


These headlines are brought to you by Green Worx Consults, a company specializing in project management, workflow mapping and design, and Lean & 6 Sigma process. If you could use help making your business better at business, get in touch with Green Worx Consults.


// New Mexico’s medical marijuana sales rise as prospects for recreational legalization improve (Marijuana Business Daily)

// California Should Decriminalize Psychedelics And Allow Healing Ceremonies Oakland Resolution Says (Marijuana Moment)

// Legislature extends a lifeline to Massachusetts hemp farmers (Boston Globe)

// LeafLink Closes $40 Million Series C Round (Green Market Report)

// Wyoming Is Ready To Legalize Marijuana New Poll Shows (Marijuana Moment)

// California cannabis growers seek cheaper mixed-light license fees saying current cost too high (Marijuana Business Daily)

// Yep more people in the U.S. are smoking weed during the pandemic (Regina Leader-Post)


Check out our other projects:Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement. • Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

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Photo: /Flickr

Gift Guide: 8 soothing topical gifts to pamper your loved ones this season

The holiday season is stressful under normal circumstances, nevermind in the midst of a global pandemic. While you may not be able to travel and visit your loved ones this year, you can still find ways to show them you care by sending them something special — especially soothing weed-infused goodies. 

Naturally, not everyone on your shopping list will be interested in consuming cannabis, which is where topicals come in. Topicals are infused lotions or ointments applied directly to your skin, often used for localized pain relief. In recent years, the topicals market has expanded to include sprays, oils, bath salts, transdermal solutions, lubricants and more. They can be formulated with tetrahydrocannabinol (THC), cannabidiol (CBD), or tetrahydrocannabinolic acid (THCa), or sometimes a combination of these cannabinoids, but typically they are non-intoxicating. 

For those who are skeptical of THC, even when applied to the skin, CBD-based topicals of all types can be found in stores nationally. Anne Louise Burdett, CEO of TOCA, explained that CBD’s anti-inflammatory properties are useful for pain but also to promote overall wellness. 

“CBD is known to help with both the actual signaling of pain and our perception of it, making it a powerful plant ally to reduce pain and allow the body to rest and recover if there is some issue or injury,” she said. “There are so many different things going on in our world right now that could produce stress, anxiety, fatigue, tension, it may feel difficult for people to feel like taking some time to feel sexy or relaxed and work on pain or injury is important right now, but it is! … If you’re gifting it to others, they’ll feel your love when they use it.”

With so many topicals available today, it can be overwhelming to find the perfect gift. Follow our guide to help you choose something amazing for everyone who deserves to be pampered this year. 

SYNERGY Relief Balm by Dixie

Dixie

For the runner, hiker, or other athlete on your list, you may be searching for a powerful anti-inflammatory to soothe their tired and sore muscles. Check out Dixie’s  SYNERGY Relief Balm — it’s a highly effective formula featuring a 1:1 ratio of 50 milligrams of THC and 50 milligrams of CBD. 

This little container delivers serious localized pain relief for most aches and pains, providing your loved one with sweet, sweet release. 

Price: $30 — $40

Available in California, Colorado, Maryland, Michigan, Nevada 

THC:CBD Sleep Bath Bomb by Kush Queen 

In these stressful times, we could all use a nice warm bath and a little TLC. Kush Queen is known for its gorgeous bath bombs designed with terpenes, essential oils, and full-spectrum cannabis. 

Their Sleep 1:1 Bath Bomb is made with a blend of 25 milligrams of THC, 25 milligrams of CBD, and soothing lavender, mandarin, and marjoram oils. Kush Queen also makes bath bombs with just CBD which are available nationally. 

Price: $12.99 — $20 

Available with THC in California, CBD nationwide

Age Defying Whipped Serum by Her Royal Hempress 

Age Defying Whipped Serum by Her Royal Hempress Her Royal Hempress

While CBD is best-known for pain relief, it’s also an amazing skincare ingredient — and the perfect gift for the skincare junkie in your life. This delightful whipped serum by Her Royal Hempress is full of skin-loving ingredients, including 150 milligrams of CBD, vitamin C, green tea extract, hyaluronic acid, and other antioxidant-rich botanicals. 

Anecdotal evidence sourced from customer reviews suggest that the serum can help resolve skin concerns such as acne, dark circles, fine lines, and dullness. You can also buy the age-defying serum at a discounted rate in the Deluxe Hempress Package, along with their Exfoliating Whipped Serum. 

Price: $60

Available nationwide

Extra Strength Body Oil by Apothecanna 

Among our favorite CBD topicals for fast pain relief is Apothecanna’s Extra Strength Oil. This cooling formula features key ingredients like arnica, peppermint, and juniper, in addition to 400 milligrams of CBD.

Ideal for THC skeptics looking for relief from pain or inflammation, the extra strength oil packs a serious punch, and a little goes a long way. Apothecanna also makes several other CBD lotions and oils designed to promote better circulation, calmness, and overall ease.

Price: $54 

Available nationwide

TOTO Lubricant by TOCA

TOTO Lubricant by TOCATOCA

Not sure what to get your significant other this year? TOCA has the answer. TOTO is a CBD-infused intimate oil designed to reduce inflammation and pain during sex, increase arousal and pleasure, and prolong orgasm. 

TOTO can be used internally or externally for all types of foreplay, penetrative sex, or as a healing massage oil throughout the body. Along with CBD, the oil includes high quality ingredients such as rosehip oil, peppermint, vitamin E oil, and rose quartz. You can also try their other formula, QULO, which is designed for anal use but can be used anywhere, to decide which formula is right for you and your partner. 

Price: $48

Available nationwide

THC-Sativa Transdermal Patch by Mary’s Medicinals 

A transdermal patch slowly delivers a medicine or drug into the bloodstream via the skin, and yes, Mary’s Medicinals award-winning patches are considered topicals, though this is the only item on the list that is designed to produce mildly intoxicating effects. 

Their sativa patch contains 20 milligrams of THC and can be placed on any venous part of the skin for 8—12 hours of steady relief. These are great for that family member or friend who is interested in trying THC but is scared to overdo it. Mary’s Medicinals also offers THC-Indica, 1:1 THC/CBD, THCA, CBD, and CBN patches. 

Price: $8 — $14 

Available in California, Colorado, Maryland, Illinois, Michigan

Peppermint Hemp-Infused Roll-On by Charlotte’s Web

Peppermint Hemp-Infused Roll-On by Charlotte's WebCharlotte’s Web

The Charlotte’s Web Peppermint Roll-On is the ideal gift for someone who’s always on the go. You know your workaholic friend or coworker who never takes a break? They can throw this oil in a bag and apply it to their forehead, temples, or wrist whenever they feel stressed or overwhelmed. 

Formulated with peppermint oil, menthol, eucalyptus oil, rosemary oil, and 100 milligrams of CBD, this product is energizing, calming, and super convenient. Charlotte’s Web also carries a similar CBD roll-on that is lavender scented

Price: $15

Available nationwide

High Gorgeous Piña-Co-Canna Lotion by Yummi Karma

Whether it’s your mom, sister, or great aunt Sally, there’s always someone on your list that is hard to shop for. Luckily, almost everyone likes things that smell nice. This tropical scented lotion by High Gorgeous combines 200 milligrams of THC and THCa with aloe, chamomile, and other natural ingredients to soothe sore muscles. 

It’s relaxing, vegan-friendly, and smells like you’re on a beautiful beach vacation — what more could you ask for? 

Price: $30 — $40 

Available in California

Featured image by Gina Coleman/Weedmaps

The post Gift Guide: 8 soothing topical gifts to pamper your loved ones this season appeared first on Weedmaps News.

When It Comes to Cannabis Advertising, Weedmaps Stands Out

Weedmaps is the largest technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry’s operating system –  a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy.

Weedmaps was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users. The company also partners with cannabis brands and retailers to ensure customers have the most current and comprehensive product selection. Weedmaps generates more user interest and engagement than any other cannabis platform with features such as promo codes and live menu integrations with multiple point-of-sale systems. Paired with its two-way authentication brand verification process, Weedmaps offers a valuable shopping experience and greater purchasing options for consumers.

With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The Brand Verification Badge helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales.

Targeting Cannabis Consumers at Scale

Each month, 8 million people visit weedmaps.com to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. They are value shoppers who respond strongly to opportunities for savings and value.

Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales.

Weedmaps Senior Advertising Manager Adam Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the advantages Weedmaps has over other marketing platforms. “There are limited advertising options for cannabis companies to target in-market cannabis consumers at scale,” he said. “And while at times, those other channels can be effective, advertisers often can’t unlock scale and ensure they are delivering to a cannabis audience. They also have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.”

As the largest technology company in the legal cannabis economy, Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. Being top-of-mind during a user’s buying journey is powerful – it’s the key to success, and brands and retailers can capitalize on that with Weedmaps. 

Measurable Rich Insights

Advertising is the key for brands and retailers looking to connect with engaged consumers shopping on weedmaps.com.

Weedmaps measures their highly efficient paid advertising products’ success and effectiveness, offering advertisers detailed insights and associates with every paid promotion. Clients can use this information to better understand what consumers are searching for.

“What sets us apart is that we are building more and more tools and reporting for clients so they can see the return on their advertising spend,” Hirschberg said. “When you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients.”

Armed with specific consumer-engagement insights, Weedmaps clients can strategically set a path to their business’s higher bottom line. This year alone, for over 300+ advertisers and 1,000+ campaigns, Weedmaps has generated:

  • 250M+ Impressions
  • 1.5M+ Orders and Calls
  • An average return on ad spend of $18-$22
  • An average lift of 107% in views to their brand or retailer listing

Hirschberg says Weedmaps sees higher engagement and a better return for clients that leverage on-site features such as promo codes and brand verifications. “It helps drive consumer trust and validates the relationship between the retailer and brand,’” he said. “Combining forces between retailers and brands sends a compelling message to consumers while also offering them a discount code they can act on immediately.”

Find Options for Every Budget

Regardless of the capacity in which cannabis businesses choose to participate, every retailer and brand can rest assured they are both adding and receiving value when they join the Weedmaps community.

Free

The entry-level, no-cost package for brands and retailers allows them to create their base presence on the site. It unlocks a limited number of features to enable the business to start operations and leverage the benefit of being one of the industry’s authoritative directories helping boost their SEO scores. Advertisers can add as many products as they like to the Weedmaps product catalog, opting to label whichever products they like as “Featured Products” within their brand or retail page. With this basic package, users can easily discover businesses and learn about their retail locations, products, and where to purchase it online or in-store. 

Paid

Brands and retailers wishing to stand out can purchase an advertising package that includes a premium listing on the Weedmaps homepage, map and shop pages. Various display banners are also available, such as the homepage hero banner and the SERP banner, which are strategically interjected throughout the buyer journey.

Will add: Learn how to get started and leverage WM Ads offerings today.

The post When It Comes to Cannabis Advertising, Weedmaps Stands Out appeared first on Cannabis Now.

Uprooted, Weedmaps’ new documentary about California’s road to cannabis legalization, explained.

What is it that we vote for when we vote to legalize cannabis? 

For most, it’s the notion that people of legal age can easily purchase affordable, safe-to-consume cannabis products. At least that was the idea that the majority of California voters thought they were voting for in 2016 with Proposition 64. What they ended up voting for turned out to be different. 

In December 2019, Weedmaps started interviewing 20 people from all areas of the cannabis industry — political activists and attorneys, veterans and medical patients, small business owners and city workers — in an effort to understand how California’s forward-thinking, compassionate, and adventurous cannabis culture turned into a restrictive, profit-driven, and inequitable system and industry. 

Uprooted: California’s complicated road to cannabis legalization is Weedmaps’ 3-part docu-series that shines a light on how California lost its way and what needs to be done to get it back. 

Full of interviews with John Entwistle, Jr., Alphonso “Tucky” Blunt Jr., Kika Keith, Joe Airone and others, each episode dissects the different parts of California’s legal market. 

  • Episode 1 – California’s Complicated details how Proposition 215 in 1996 opened the door to medical cannabis use and a makeshift industry, all the way to how Proposition 64 in 2016 reversed much of the progress that was gained through the 90s and early 2000s.  
  • Episode 2 – Patients Left Behind is about the medical patients who came to find relief with cannabis under Prop 215 and how they suddenly found themselves unable to acquire, and sometimes even afford, the cannabis medicine they relied on under Prop 64. 
  • Episode 3 – Inadequate & Inequitable sheds light on how over-regulation, high taxes, and constant rule changes have continued to disenfranchise operators, particularly Black and brown people, trying to enter the legal cannabis industry, extending prohibition and continuing the history of systemic racism tied to it.

Watch all three episodes at Uprooted

Featured image by Gina Coleman/Weedmaps 

The post Uprooted, Weedmaps’ new documentary about California’s road to cannabis legalization, explained. appeared first on Weedmaps News.

Learning All Things Cannabis With Weedmaps

In our first installment of the Weedmaps content series, we gave readers a general overview of the cannabis economy’s leading technology provider and explained why consumers should choose Weedmaps as their source for buying cannabis. Now, we take a look at the WM Learn platform.

As the largest technology company in the cannabis industry, Weedmaps has a critical role to play in expanding legalization and breaking down the stigma against cannabis. For Weedmaps, this starts with education.

“Education plays a significant role in building a transparent and inclusive global cannabis economy,” said Lesley Nickus, Senior Content Manager at Weedmaps. “It is of prime importance to us at Weedmaps to educate consumers and legislative decision-makers about both the plant and the industry.”

Weedmaps aims to take the guessing game out of purchasing with their informational efforts, geared to educate consumers with varying levels of cannabis experience. With so many new products on the market, even the most experienced cannabis user can benefit from reading about what options exist and gain valuable information about product ingredients, allowing them to know exactly what they’re putting in their bodies. 

“With so much misinformation going around about cannabis, it can be difficult to distinguish fact from fiction, marketing jargon, and everything in between,” Nickus said. “For the consumer new to cannabis, Weedmaps provides a foundation of understanding that helps them make better decisions for themselves.”

WM Learn: An Accurate, Peer-Reviewed Source for Cannabis 

The WM Learn platform launched in 2018 and was designed to make it easy for people across experience levels to find the information they need to make informed decisions about cannabis. 

The content featured on WM Learn is broad enough that both novice and connoisseur cannabis consumers can take their cannabis knowledge further. 

For those who are new to cannabis, a good place to start is the WM Learn homepage. From there, consumers can investigate using the search tool, or browse by topic. Whether they are interested in learning more about CBD, the cannabis plant itself or products and how to consume them, Weedmaps provides information that is accurate, up-to-date and reviewed by subject matter experts and editors. 

Here are some good articles new cannabis users can start with:

“The content on Learn is created in collaboration with doctors, researchers, and other industry specialists. It is one of the most comprehensive and accurate online destinations for learning about all aspects of cannabis,” Nickus said. 

Making the information featured on WM Learn digestible is of utmost importance. Rather than re-sharing scientific data that can be difficult to understand, Weedmaps’ team of writers contextualizes research to ensure the content is genuinely helpful to the consumer. 

“Consumers can also research what strain might work best for them through WM Strains on Weedmaps, which shares information on the top reported effects, flavors and products associated with a particular cultivar, or strain.”

Education: A Core Company Belief

In 2008, Weedmaps was founded with a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. 

Since then, Weedmaps has worked tirelessly, not only to be the most comprehensive platform for consumers, but also to:

  • build the software solutions that power businesses compliantly in the space
  • advocate for legalization, social equity, and licensing in many jurisdictions
  • facilitate further learning through partnering with dozens of subject matter experts on providing detailed, accurate information about the plant and the industry. 

Knowledge is power, and Weedmaps aims to continue to share cannabis information in order to empower individuals. 

“From these resources, consumers can explore listings and product menus on Weedmaps and apply their new education to their next purchase,” Nickus said. “When it comes to health and personal preferences, informed consumers make better purchasing decisions.”

TELL US, have you used Weedmaps to learn about strains?

The post Learning All Things Cannabis With Weedmaps appeared first on Cannabis Now.

Tuesday, April 28, 2020 Headlines | Marijuana Today Daily News

Marijuana Today Daily Headlines
Tuesday, April 28, 2020 | Curated by host Shea Gunther

// Sweeping Weedmaps subpoena underscores US government’s continued scrutiny of marijuana industry (Marijuana Business Daily)

// Cresco Labs nixes $282.5 million acquisition of marijuana firm Tryke (Marijuana Business Daily)

// California Marijuana Notebook: Despite media reports, it’s not ‘boom times’ for everyone in state’s cannabis industry (Marijuana Business Daily)


These headlines are brought to you by Green Worx Consults, a company specializing in project management, workflow mapping and design, and Lean & 6 Sigma process. If you could use help making your business better at business, get in touch with Green Worx Consults.


// Oregon Therapeutic Psilocybin Legalization Campaign Has A New Signature Strategy Amid Coronavirus (Marijuana Moment)

// Canadian bank slashes cannabis sales forecast to CA$2.5 billion for 2020 (Marijuana Business Daily)

// Top Montana Officials Oppose Marijuana Campaign’s Lawsuit For Electronic Signature Gathering (Marijuana Moment)

// Marijuana firm iAnthus’ CEO steps down after investigation into undisclosed personal loans (Marijuana Business Daily)

// Civil Rights And Racial Justice Groups Ask Congress To Let Marijuana Industry Access COVID Funds (Marijuana Moment)

// New Mexico Governor Says Legal Marijuana Revenue Could Have Offset Coronavirus’s Economic Hit (Marijuana Moment)

// Cresco Labs Weed Workers Push To Unionize: It’s ‘Physically Impossible’ To Social Distance In Shops, Budtenders Say (Block Club Chicago)


Check out our other projects:Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement. • Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

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Photo: Weed Maps