Enjoy a Buzz Without the Booze This St. Patrick’s Day

Break out the Lucky Charms, salute your shamrock and sing classic folk songs about the “aul country” while wiping away a tear—St. Patrick’s Day is here. If you’re not au fait with the meaning behind the March 17 holiday, here’s a quick Cliff’s Notes version. The day commemorates the famed patron Saint of Ireland, Patrick, who notably brought Christianity to Ireland and, according to legend, drove the snakes out of Ireland.

Even if you’re not from the Emerald Isle by birthright, you can still embrace the Irish spirit and celebrate all things Irish, which basically means drinking Guinness, green beer, or whiskey shooters. But if your vibe is more Emerald Triangle than Emerald Isle, you might want to skip the booze and try a cannabis-infused beverage instead.

The cannabis-infused beverages category is surging: according to Brightfield Group, the THC-infused beverages market will account for $1 billion in US sales by 2025. It’s easy to see why the relatively nascent vertical is experiencing such growth. Infused drinks offer a delicious replacement for alcohol and the associated adverse effects while still having access to the same social experience as popping a few cold ones—without the concern of over-consuming. They bridge the gap between the expected and the unexpected, offering precise doses to give consistent, predictable effects instead of surprise drunkenness. The best part? No hangover.

Whatever your tipple taste preference, be it flavored seltzers, mocktails, or tonics, why not swap for the sauce for these five deliciously effective, effervescent and better-for-you beverages this St Paddy’s Day.

Photo courtesy of Pure Beauty

Pure Beauty: Little Strong Drink

First up, it’s a beverage that really packs a punch. Little in name only, the Little Strong Drink is made from live resin and squeezes 100mg of THC into only 2oz. The preserved terpene profile of the extracts and Concord grapes grown in the Yakima Valley make this deliciously aromatic drink perfect for sipping straight or mixing into other beverages like soda or mocktails. Other ingredients of note include sustainably grown Ashwagandha root, which helps to relieve stress and strengthen adrenal wellness. It’s also free from nasty artificial colors, flavors, preservatives and added sweeteners.

Cannabis-infused beverages
Photo courtesy of Cann Social Tonics

Cann Social Tonics

With a slew of celebrity fans, including Kate Hudson, Rosario Dawson and Gwyneth Paltrow, Cann social tonics offer the perfect dose to get you in the mood for fun, without altering your mind. Cann has relaunched its delicious Ginger Lemongrass seasonal flavor just in time for St Patrick’s Day. With a microdose of 2mg of THC and 4mg of CBD to give you a relaxed-yet-sociable buzz plus only 35 calories, Cann’s lightly carbonated beverages are also available in Cranberry Sage, Lemon Lavender, Grapefruit Rosemary, and Blood Orange Cardamom flavors and are made with all-natural ingredients.

Flora Hemp Spirits
Photo courtesy of Flora Hemp Spirits

Flora Hemp Spirits

The phrase “drink to good health” takes on a new meaning with Flora Hemp Spirits, the world’s first alcohol-free, cannabinoid-based spirits made using all-natural ingredients while containing zero sugar and zero calories. This innovative range provides a delicious alternative to booze while letting you unwind with a mild buzz. Perfect for the “sober curious,” Flora Spirits are available in three options: Essence (CBD), delta-8, and pre-mixed Passion Fruit “Margarita,” which contains 5MG of delta-8 THC and 10MG of CBD in each can. Simply swap out gin or vodka with Flora’s Essence or delta-8 spirits to create delicious mocktails. 

Cannabis-infused beverages
Photo courtesy of ReCreate


Brought to you by the Stanley Brothers, the Colorado-based family known for their game-changing Charlotte’s Web CBD oil, ReCreate beverages are among the most advanced highs you can buy. The fast-acting formulations include full-spectrum extracts and efficacious botanical adaptogens like Yerba Mate to help uplift your energy levels. There are three flavor options available as a 2.5 mg CBD/2.5 mg THC microdose formula: Blueberry Mint Acai, Cucumber Mint, and Mango Hibiscus. For those wanting a heavier-hitting dose, Cucumber Mint and Mango Hibiscus are available in an extra-strength 10 mg CBD/10 mg THC option that will uplift you in a delicious, refreshing way.

Cannabis-infused beverages
Photo courtesy of Psychedelic Water

Psychedelic Water

Combining a stimulating buzz with a soothing calm to sharpen focus while reducing anxiety, Psychedelic Water is truly perfect for people engaged in creative or stressful work where energy and a positive mentality are essential. The non-alcoholic psychedelic beverage is made from kava, damiana leaf extract and green tea leaf extract, a trio of ingredients chosen to replicate the euphoria-inducing effects of psychedelics without the hallucinations. Available in for Blackberry + Yuzu, Hibiscus + Lime, Oolong + Orange Blossom and Prickly Pear, Psychedelic Water produces a clean and healthy buzz that’s Kosher, non-alcoholic, free of added sugars and low in calories.

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Phoenix Fizz: The Ultimate Canna Mocktail

All it takes is four steps. You’re only four steps away from making a Rick Simpson Oil-infused syrup that you’ll want to keep on hand to easily make cannabis beverages at home. No alcohol, no fuss, and you have total control over dosage and ingredients. Sounds pretty great, no?

RSO in the Kitchen

If you’re looking for a potent, relatively inexpensive, full-spectrum extract to incorporate in the kitchen, Rick Simpson Oil (RSO) is the perfect choice. It has a concentrated cannabis-flower taste that adds depth and bitterness to a drink or dish (it even boasts a floral sweetness, depending on the strain), with a powerful dosage that’s convenient to work with when making therapeutic foods.

Rick Simpson Oil/RSO replaces alcohol in this delicious cannabis mocktail.

What’s RSO?

Rick Simpson Oil/RSO is a super-concentrated cannabis oil that’s also full spectrum, meaning it contains all of the cannabinoids, terpenes and flavonoids of the plant. It’s made with a high-octane solvent, such as ethanol, then left unrefined beyond extraction, resulting in a high percentage of original chemical compounds and chlorophyll left in the final product.

Heat gently applied during the extraction process burns off the solvent and decarboxylates the cannabinoids, so the oil is ready to be applied as a potent topical or eaten as-is. The catch: It tastes terrible. However, this actually makes it ideal for infusing foods that make the most of its fiercely bitter, herbal flavors, and allows for the creation of heavy-hitting edibles that fully maximize the entourage effect (the idea that the specific chemical compounds and oils found naturally in cannabis strains are amplified in strength when left together).

Who’s Rick Simpson?

The eponymous creator and advocate of the dark, sticky cannabis oil recommends making the extract from your own plants so you know precisely what has and hasn’t gone into the final product. He first published his DIY recipe for Rick Simpson Oil—a name first coined by Jack Herer—on the internet in 2004. Simpson himself poetically calls the oil “Phoenix Tears” and has never patented his method, ensuring the information remains freely available to literally anyone who wants it.

For years, he made RSO personally from his home grow and gave it away for medicinal use, but a 2009 raid by the Royal Canadian Mounted Police put a full and final stop to that effort. He and his wife Danijela now live in Croatia, where they continue to be tremendous cannabis activists and educators, despite Simpson suffering a paralyzing stroke in 2018. They currently sell the authoritative books on RSO from their website and offer instructions on how to produce the oil.

Phoenix Fizz
The finished Phoenix Fizz.

Phoenix Fizz


  • 1-gram RSO*
  • 1/8 tsp. Liquid Sunflower Lecithin** (found in health food stores or online; do not sub powder)
  • 1 cup Sugar
  • 2 cups Water
  • Sparkling Water
  • Ice


  • Glass Stirrer/Rod
  • Immersion or High-speed Blender
  • Heavy-bottomed Saucepan


Change the math to correlate to your specific percentages of THC or CBD in your RSO, but as an example: The average RSO contains about 60-80% THC per gram. So, if the gram of RSO used in this recipe had 60% THC, it would come out to 600mg THC in the final bottle of syrup. Divide that total by the number of servings (which in this case is 19), so 19 servings equal roughly 30mg per drink.

* Learn to make your own RSO.

**Liquid sunflower lecithin is the key to creating a stable suspension of oil in liquid/emulsification here, accept no substitutes.

RSO-infused Simple Syrup

1. Bring water to a boil in the saucepan;

2. Turn off heat and whisk sugar into the hot water until sugar is dissolved completely;

3. Let cool slightly, then carefully pour the syrup into a heat-tolerant container safe for blending with an immersion blender. If using a high-speed blender, pour into the blender pitcher;

4. Blend RSO and 1/8th tsp. of liquid sunflower lecithin into the hot syrup until most of the oil specks dissolve. If the oil specks remain stubborn, you can add it back to the saucepan and heat it slightly (the gentlest warmth and stirring should do the trick);

5. Once hot, it’ll foam like crazy which means the sunflower lecithin is creating a stable suspension/emulsion;

6. Scrape down the oil that sticks to the sides of the container as you blend;

7. When most of the oil specks have dissipated, use the glass stirring rod to break up the foam;

8. Let the syrup cool fully. Label clearly as containing cannabis and at what dosage

Big Finish

1. Put ice in a Collins or rocks glass;

2. Fill the glass with sparkling water;

3. Top with 1 oz. RSO-infused simple syrup;

4. Garnish and enjoy

This story was originally published in the print edition of Cannabis Now.

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PBR Made a Weed Drink

Not long after its launch in 1844, Pabst Brewing Company started winning awards in world and US competitions. To commemorate their victories, a blue ribbon was added to the bottlenecks of the American lager. In 1899 the brand was officially dubbed “Pabst Blue Ribbon” after selling 100 million barrels. Over the next 100+ years, the PBR brand remained synonymous with quality beer at an approachable price.

Now, PBR has a cult-like following of devoted drinkers who reach for cans, kegs, bottles and tall boys of the beloved beverage. Always affordable and easily drinkable are two of the PBR hallmarks that have kept the brand alive for so long. Interestingly, Pabst never followed traditional beer marketing techniques. Instead, word of mouth and grassroots marketing has carried the brand for decades.

Having mastered brewing and branding, Pabst Brewing Company’s holding company now produces beverages for over two dozen brands in the beer industry. So perhaps it was no surprise when they spun up an entirely new company called Pabst Labs. This time they brought their bubbly beverage-making brilliance to the California cannabis industry.

A Different Kind of Buzz

THC-infused beverages are having a moment in the cannabis industry. Sales hit a high of $915 million in 2021, a nearly 60% increase from 2020. Market growth anticipates an even bigger rise over the next few years, with projections skyrocketing to $1.9 billion by 2028. With their finger on the pulse of the beverage sector, Pabst saw an entry point and took its rightful place in the world of weed drinks.

Pabst Labs is based in Los Angeles. The team is a collaborative effort of former PBR employees and cannabis industry experts. After a deep dive into market research and dialing in nanoemulsion, they launched their first line of drinks in 2020.

Pabst Labs High Seltzer

All things seltzer have seen massive consumer adoption in recent years. From La Croix to White Claw, bubbly water fans flock to this refreshing form factor. Pabst Labs certainly leveraged its long history in carbonated drinks to capture the attention of these consumers. Yet, High Seltzer forgoes alcohol in favor of THC, and the result is nothing short of excellence.

High Seltzer is sold in a slim 12 oz. can and is available in Lemon, Passion Fruit Pineapple, Strawberry Kiwi, and Mango Blood Orange. Depending on the flavor you choose, each can ranges from 24 to 25 calories and only contains anywhere from 4-6g of sugar. As for the dosage? Ten milligrams of THC from California-grown cannabis.

Thanks to nanotechnology, High Seltzer offers a fully homogeneous THC experience. This means that the activated THC is fully present throughout the can, unlike the early days of weed drinks where particles settled on the bottom of the container.

In fact, High Seltzer doesn’t taste like weed at all. It’s light, refreshing, and super easy to drink, much like its predecessor, PBR. Many consumers are gravitating towards weed drinks because the effects are more gradual than weed edibles that take a long time to kick in and hit all at once. High Seltzer’s effects come on within 10-15 minutes and reach their peak within an hour before slowly fading away.

Where to Buy High Seltzer

High Seltzer is delicious on its own but also makes a great mixer for THC mocktails. It’s no surprise that Pabst Labs knocked it out of the park with their weed drinks, and they currently have two new products set to launch this summer. Sticking to their brand values, High Seltzer comes with a price tag consumers can feel good about. You can find PBR High Seltzer at various retailers—or better yet—shop online and have it delivered right to your next backyard barbeque.

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ReCreate Nanotech Drink Additives Amplify Beverages

As cannabis consumption becomes more socially acceptable and legally available, an ever-increasing number of people are looking for ways to incorporate cannabis products into their life. Cannaseurs and the canna-curious alike are searching for products that are designed to provide safe, consistent and repeatable results that can be readily included in their wellness regimens. Concurrently, advances in cannabinoid delivery technology are expanding the product options available to that rising consumer base. One such range of products is the new line of nanotech drink additives by ReCreate, a brand built by cannabinoid therapy pioneers, the Stanley Brothers. 

Using proprietary rapid nanotech formulations, ReCreate combines full-spectrum extract with the latest technology for one of the most tailored and advanced experiences on the market.

What is Nanotechnology?

Nanotechnology is the hottest trend in cannabis consumption methods. According to Research and Markets, the worldwide nanotechnology market has the potential to reach $125 billion by 2024. The rise of nanotechnology in the cannabis sector will account for a portion of that figure. 

Known and applied in the pharmaceutical and cosmetic industries, nanotechnology has recently been embraced by the cannabis industry because it addresses two issues faced by the infused edibles and beverages market: bioavailability and water solubility.

THC, CBD and other cannabinoids are lipophilic compounds, which means they are not water-soluble in their native form. When you consider that our bodies are up to 60% water, this can be a problem, making it harder to gain the maximum benefit from these types of molecules.

Additionally, cannabinoids are hydrophobic by nature, meaning they don’t absorb well in the human body. To avoid these problems, nanoemulsion decreases the particle size, enhancing absorption and water solubility. Nanoemulsions are emulsions that are nanoscale in size and are used to improve the delivery of active medicinal substances. The resulting nano-cannabinoids are water-soluble and may be easily incorporated into beverages at almost any concentration.

The Benefits of Nanotechnology

  1. Fast Acting: Drinking beverages infused with nano-cannabinoids is simple and constant, meaning you will get the same effect on two different days. Similar to alcohol, the result is felt rapidly, starting in about 10 minutes, peaking around 30 minutes and usually lasting a couple of hours before it wears off. You will also feel the benefits quickly, which can help avoid the pitfalls of overconsumption.
  2. Increased Bioavailability: Nano-cannabinoids have a very high bioavailability and therapeutic efficacy and are absorbed quickly and fully by the body. Bioavailability refers to how much of the ingested THC or CBD is absorbed into the bloodstream and ,therefore, how much of an effect it has on the user. A variety of factors can influence this, depending on the consumption method. Smoking cannabis, eating an edible or drinking a nanoemulsion-based beverage, for example, will all deliver different effects. ReCreate’s nanotech drink additives provide one of the fastest absorption methods. If you live an active lifestyle, your body may need to recover quickly post-workout. Increased cannabinoid bioavailability may aid in the reduction of exercise-induced stress, damage and inflammation. It can also aid in reducing anxiety, promoting better sleep and improving overall health.
ReCreate’s 10:10 drink additive features proprietary nanotechnology that enables a faster onset, and overall superior experience.

Convenient and Functional Drink Additives

Using proprietary nanotechnology to increase bioavailability, the cannabinoids and other functional botanicals in ReCreate’s nanodrink additives are formulated with a focus on the end result, whether that means achieving deeper relaxation or better sleep; tapping into creative energy; or relieving body aches. 

There are three products with different cannabinoid rations for balanced, well-rounded effects: the 5:5 drink additive, which is 5mg CBD: 5mg THC; the 10:10 drink additive, which is 10mg CBD: 10mgTHC; and the sleep drink additive, which contains 2.5mg CBD, 2.5mg CBN and 5mg THC.

ReCreate’s Sleep additive features CBN in addition to CBD and CBN. Add it to your favorite bedtime beverage for a restful night.

CBD, THC and CBN are combined with functional botanical boosters including turmeric, valerian root, lemon balm, Chaga and ashwagandha. Many of these herbs, plants and fungus are common in Ayurvedic medicine, which has been used in Indian traditional medicine for over 5,000 years. Additionally, ReCreate products are made with only clean ingredients that are ethically sourced, non-GMO and suitable for vegans.

ReCreate’s range of nanotech drink additives is built for both convenience and wellness. Each one is designed to provide safe, consistent and repeatable results that can be easily woven into your daily routines.  

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Exclusive: Kombucha Giant GT Living Launches THC Beverage

GT’s Living Foods, the massive kombucha brand, is the latest company to enter the booming cannabis industry by launching a THC infused beverage, Cannabliss, in California.

To hear GT Dave, founder and CEO of GT’s Living Foods, speak about the origins of Cannabliss is an exercise in his passionate belief that THC is a medicine, not a drug. “I truly believe that all aspects of the cannabis plant have incredible value,” he tells Cannabis Now exclusively. “At GT’s Living Foods we stand for uplifting people’s health and lives, and I believe cannabis is no exception.”

Available in two varieties—mild (“Piña Express” flavor with 3mg THC, 7mg CBD) or wild (“Ginger Haze” flavor with 7mg THC, 3mg CBD)—the company says Cannabliss is unique because the non-kombucha drink includes adaptogenic mushrooms, full-spectrum cannabis and prebiotics in the form of apple cider vinegar.

In business for more than a quarter-century, Cannabliss’ parent company not only boasts almost half of the entire kombucha category market share, but the brand also made its boyish-looking 44-year-old owner an outright billionaire. In simpler terms, GT’s Living Foods is used to winning big, and players in the increasingly crowded cannabis-infused beverage space would be wise to take note of this product’s buzzy debut.

GT Dave says Cannabliss has been actively in development for a full four years. His mother’s decades-old battle with cancer—and her subsequent attempts at self-medicating by smoking joints to help ward off the chemotherapy-induced nausea—first sparked the notion in him that there was indeed something healing about cannabis. Later, he says, in spite of his own lifelong plant-based diet and physical fitness regimen, he suffered from severe intestinal issues and sleeplessness due to stress. He reports that a month after first trying medicinal marijuana, all of his symptoms dissipated, and that landmark became another significant moment in his decision to develop a product with cannabis.

“Cannabis has always been in the back of my mind as another medicinal food that we could all incorporate into our lives,” he says. “I’m a big believer in other plant medicines, and I tend to stay away from anything chemical or man-made because I believe Mother Nature knows all. You know, you really can’t beat Mother Nature. She really is the world’s finest, wisest healer.”

George Thomas Dave ( GT Dave ) the founder and CEO of the kombucha company GT’s Living Foods.

GT Dave, who has repeatedly rebuffed all potential acquisition offers for the 26 years his business has been in operation, says he’s proud of his fiercely independent, family-owned and operated company. GT’s Living Foods products are currently available in more than 55,000 retailers in the US, Canada and Europe. He says the brand’s mantra, “food is medicine,” permeates every aspect of this successful venture.

But what success looks like to GT’s Living Foods isn’t necessarily what one would expect to hear.

“Our North Star tends to be something that’s typically not monetary, but monetary can be a qualifier,” GT Dave says. “I always wanted to create an elevated, refined, sophisticated experience. Cannabliss isn’t exclusively for stoners, but I also wanted to include them in the conversation because I didn’t want to be an elitist product or brand.”

That’s where the near-obsession with quality came into play for this product, and that’s why it took nearly half-a-decade to get it ready for public consumption.

“Whatever ingredients we used, we wanted to make sure that everything had a purpose,” the Beverly Hills native says. “Unfortunately, it’s very common in the beverage world—when there’s a hot ingredient—for people to just add water, flavor, carbonation and they rely on that hero ingredient to do all of the work. For us, we want the hero ingredient to be the hero, yes, but we also want the hero ingredient to have an entourage of great ingredients that on their own are fantastic.”

Cannabliss, smartly packaged and being touted as a bubbly, mood-boosting blend, will be available in dispensaries throughout California, including Catalyst and NUG Retail.

Cannabis Now asks the CEO if his product is actually meant to replace the three glasses of wine with dinner or bottomless mimosas at brunch. He was unequivocal in his response.

“Yes,” GT Dave says plainly. “Truthfully, I believe that drinkable cannabis products can replace a good portion of alcohol consumption. I don’t think anybody will ever take the stance that alcohol is healthy for you. Alcohol is a poison; it’s toxic—it wreaks havoc on your liver, on your body, causes bloat, aging—nothing good comes out of consuming it, and it’s also a depressant.”

On the flip side, he says, there’s the plant of the hour.

“But with cannabis, and other plant-based medicines, you have an elevated experience, and it actually makes you better,” he says. “With Cannabliss—for both our mild and wild offerings—we wanted to study on our own what was the intended result that our consumers and fans would experience.”

Cannabliss will be introduced at Hall of Flowers in Palm Springs, CA on December 8-9, 2021.

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Aluminum Cans Zap Potency of Cannabis Beverages

Cannabis beverages were predicted to become the next big thing in the realm of pot products. And, by and large, it was a concept that made all the sense in the world, too. It was like, even though we are still only selling marijuana, let’s find a way to make it more socially acceptable to people of all walks of life — especially those averse to smoking and vaping — by bottling it for the new school stoner 2.0 in the same way that Coca Cola or Anheuser Busch might do. It was a plan of genius and one that seemingly couldn’t miss. But for the companies that jumped into the beverage game early on, they have discovered that the cannabis plant doesn’t necessarily jibe with this approach. THC-beverage makers have run into a plethora of issues trying to get these products off the ground, including wonky onset times and flavoring. But the hits keep on coming. They have also learned that using aluminum cans to deliver these drinks probably isn’t going to work, either.

The scientific minds hired to hash out all of the snags standing in the way of making cannabis beverages a reality have learned that aluminum cans are going to destroy the potency of THC long before the customer has a chance to pop the top. It means that from the time these beverages are produced, shipped, put on shelves and ultimately purchased by the consumer, they could fall flat.

Come to find out, THC doesn’t like the molecular structure of the protective linings used in aluminum cans. These linings, typically a polymer plastic design, are there to prevent corrosion caused by carbonation. It’s a development that allows beverages to be warehoused for extended periods without going south. But when used to contain THC, the system fails. And we’re talking big time.

“Our theory is the cannabis material, the droplets, will stick to the liner and cling on it. When you open the can to take a drink, it will lose its potency,” Vertosa founder and chief science officer Harold Han told Yahoo Finance Canada.

Other industry experts say the loss is more than just a tad, it’s somewhere in the vicinity of 97%.

This means cannabis companies must now come up with an alternative to aluminum cans. This could be as easy as using bottles, Han says, but a move like that would jack up the manufacturing costs for beverage makers. And that, of course, is going to translate to higher retail prices for the consumer, a group not very keen on the idea of drinking their cannabis anyway.

While cannabis beverages seemed like the most logical step to normalizing cannabis quickly amidst the new legal scene, it has been a tough sell, especially when trying to get cannabis purists to try something new. Despite all of the advancements the cannabis industry has allowed — giving way to a variety of exciting products — people are still mostly buying high-THC flower, pre-rolls and vapes, according to BDS Analytics. And while cannabis edibles are showing significant progress to profits — meaning that these beverages could still catch on —most customers have no interest in drinking weed. Only 32% of the cannabis curious admitted that they would be willing to give THC-infused beverages a shot, according to a report from Arcview Market Research. Still, that’s a good start, one that could bring $4.1 billion by 2022, the report adds.

But it’s going to take time.

Even Wall Street is betting against cannabis beverages right now. Last year, Cowen and Co. said the market for THC-infused beverages was small and that there wasn’t yet a company that stood to change the situation. She argued that the reluctance over these products was likely due to a customer base brainwashed into thinking that smoking is the best way to consume. These people, presumably folks that have been using marijuana for years, don’t want their weed to be technologically advanced, and they don’t want to sip it casually in a café or a bar. They want to smoke it like it’s been done for thousands of years, and that is that. But a new cannabis customer is coming up, as we speak, one that has no interest in smoking and they are scared to death of vapes. These folks are among the health-conscious, seemingly intrigued by the potential of using cannabis in the same manner in which they might a glass of wine. Somewhere around 60% of new cannabis customers say they want products they don’t have to smoke.

So, maybe it is going to take a minute for cannabis firms to figure this one out. Today, the problem is aluminum cans zapping THC potency, yesterday it was drinks tasting gross and tomorrow, well, we assure you there will be something else. But the industry’s potential market continues to expand with each passing day. Perhaps by the time the federal government ends pot prohibition at the national level, we could see some of these firms poised to come out swinging with all sorts of power in the beverage sector. In fact, we would bet on it. All we’re saying is it would be foolish to count these products down and out before they have a chance to get out of the gate.

Their time is coming.

TELL US, are you interested in drinking weed?

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