Celebrity Brands – Celebrities and Their Cannabis Companies

From Snoop Dogg to Seth Rogen to Mike Tyson. One of the great things about being a celebrity is the ability to both back desirable products (for money, of course!), and start your own company. Sure, we’d all do it if we had the money, but since the majority of us will never be able to use multi-million-dollar paychecks to fund our projects of love, the best we can do is check out those who can. Cannabis is huge in popular culture, and used by the biggest stars out there. Let’s take a look at which celebrities have gotten into the field of starting cannabis companies.

Celebrities and their cannabis companies might be all the rage, but that’s not the only big trend in the cannabis world. One of the coolest stories of late is the addition of delta-8 THC products. Unlike delta-9, delta-8 produces less psychoactive high, and less anxiety to boot. For this reason, many people prefer this newer form of THC to the old standard. If you think this might be good for you, check out our awesome delta-8 THC deals, and get in on the latest cannabis trend.

Mike Tyson

We all know him, we all love him. Well, maybe not Evander Holyfield. But the rest of us have become pretty endeared to the face-tattooed, heavy-weight boxing champion over the years. And what is this face-tattooed, heavy-weight boxing champion doing now? Setting up cannabis ranches. When California changed its laws, and opened the door for cannabis production, Mike Tyson didn’t waste any time, setting up Tyson’s Ranch in El Segundo, California.

He even started a podcast called ‘Hotboxin’ where he chats with other celebrities, smokes, and promotes his other cannabis-related ventures. His company works as more than just a cannabis-growing ranch, functioning as a licensing and branding company as well. The end goal is for an entire entertainment complex with hotels, stores, entertainment venues and so on to be built.

Tyson didn’t stop with the continental US though, he’s been planning on taking his operation to the island of Antigua, which opened the door for medical cannabis tourism in 2018. The country does not yet allow recreational cannabis (though its working on it), but it does now have lax policies that allow for investors like Mike Tyson to come in and start businesses there. When the story was originally reported in early 2020, Tyson had submit a proposal to set up a wellness center on the island along with a hotel. While initial requests were said to have gone through just fine, a full proposal was subsequently requested.

Most news on this venture came out last year when Tyson was initially looking into the paradise island location for his new wellness center. And it likely won’t be a story again until the doors of said center are ready to open.

Seth Rogen

When it comes to celebrities and cannabis companies, some names just make more sense. A name like Seth Rogen has become synonymous with marijuana, much like later entry Snoop Dogg. We’ve watched Seth Rogen light up in movies, from This is the End to Pineapple Express. And we’ve heard him talk extensively about it in tons of publications. Now, Seth Rogen is no longer simply a cannabis aficionado, he’s a cannabis entrepreneur as well.

It was reported earlier this year that Seth Rogen, along with business partner Evan Goldberg, would launch their cannabis brand in the US in March. The brand, cleverly named Houseplant, is a cannabis goods and accessories company that will sell the likes of ashtrays and lighters, as well as actual cannabis, which will only be shipped in the California area to start. This operation is almost all Hollywood-based, with business partner Evan Goldberg, and co-founders Alex McAtee and James Weaver, all associated with Rogen and Goldberg’s studio, Point Grey Pictures. The last co-founder Michael Mohr, who will be acting CEO, is the only one not entertainment related, instead coming in as a venture investor.

Delta 8 THC Vape Cartridges - Only $10/cart
Delta 8 THC Vape Cartridges – Only $10/cart

Part of the idea of Rogen’s new company, is to show the positive side of cannabis consumption. Said Mohr through an e-mail, “Our founders have a long history enjoying cannabis and believe it should be treated with the reverence it deserves… Through their film work, and the pride with which they speak about cannabis publicly, Seth and Evan have shown the world that not only does the potential exist to have a healthy relationship with cannabis, it is also very normal, and can have an amazingly positive impact on one’s life.”

This is not the first venture for the company, however. Houseplant initially started doing business in Canada in 2019. It joins the US market now as more states change tack, legalizing cannabis for recreational use, including New York State and New Mexico, which both passed legalization policies within 24 hours of each other in the past month.

Snoop Dogg

I feel like it would be remiss to write an article on celebrities creating cannabis companies, without mentioning the grandfather in the world of celebrity cannabis. Good old Snoop Dogg. Some would say Snoop Dogg (aka Calvin Broadus) and cannabis go together like peanut butter & jelly, or Colombia and cocaine, it’s almost hard to imagine one without the other. And when it comes to celebrities entering the cannabis game, Snoop Dogg was one of the first – predictably – to throw his pipe in the ring.

Snoop Dogg

After bringing us album after album filled with the most pot-friendly of lyrics, and outspokenly letting us know how he feels about the plant, Snoop Dogg was one of the first celebrities to get involved with cannabis companies. Back in 2015, Snoop Dogg announced the opening of a new company called Leafs by Snoop in conjunction with Canopy Growth Corporation, a cannabis company with products like flower concentrates and edibles which was geared, at the time, for sales in Colorado.

All flowers involved in Leafs by Snoop are handpicked by Snoop himself, and hand-weighed for accuracy. “It’s a true blessing that I can share the products I love so much with y’all today” said Snoop at the time, “From the flower, to the concentrates, and edibles – it’s all hand-picked by yours truly so you know it’s the hottest product out there. It’s the real deal and you gotta get out to Colorado to try it first!”

But that’s hardly the end of the story for Snoop Dogg and cannabis. In fact, it isn’t even the beginning of it. In 2013, Snoop Dogg partnered with Grenco Science to produce a line of vaporizers called the Snoop Dog G-Pen. In 2019, Snoop partnered with Israeli company Seedo as a brand ambassador for the company that promotes home growing. The deal was for Snoop to endorse the latest Seedo product, ‘Seedo Homelab’, a machine with AI technology that aids in growing cannabis plants. Mr. Dogg also co-founded a marijuana investment company called Casa Verde Capital which announced at the end of 2020 that a deal for $100 million in funding had been closed, according to paperwork filed with the SEC.

Willie Nelson

Snoop Dogg isn’t the only name synonymous with cannabis. Let’s not forget rock icon Willie Nelson, who was also one of the first celebrities to get involved with cannabis companies when he started Willie’s Reserve in 2016. Nelson opened his company with the idea of helping people by providing good products, as well as supporting smaller local businesses.

He kicked off the opening of his company with two concerts. Products were originally only available in Colorado, but since that time have started being sold in other locations. In 2018, it was reported that Tuatara Capital, the parent company of Willie’s Reserve, raised $12 million for the brand, which was used to expand the company into other locations, and which brings the total raised funds to $29.5 million.

Some interesting aspects of Nelson’s operation? Well, for starters, Nelson acts as the company’s chief testing officer (CTO), and while this might be a joke, it suffices to say that Nelson takes an active approach to the quality assurance of his products. In 2019, Nelson launched Willie’s Remedy and Willie’s Rescue in conjunction with GCH incorporated, a cannabis intellectual property company. While Willie’s Remedy focuses on hemp-based wellness products for people, Willie’s Rescue focuses on hemp-based products for pets.

Rappers and cannabis

Starting a cannabis company seems all the rage for top rappers of today. I already mentioned Snoop Dogg, but he’s not alone in this. Take Jay-Z (Shawn Carter) who started Monogram, which launched its first products in 2020. Monogram so far specializes in indoor grown craft cannabis strains, with the OG Handroll – a 1.5 gram joint – being its flagship product. Subversive Capital Acquisition Corp, an acquisition company, announced in 2020 it would acquire Monogram.

Then there’s Ice-Cube, or O’Shea Jackson, who announced in February 2021 the launch of the well-titled Fryday Kush, which was inspired – as it sounds – by his iconic film Friday. Ice Cube is launching the brand in conjunction with Caviar Gold, with products currently available in California, Nevada, Oklahoma, and Arizona.

What other rappers are becoming ganjapeneurs? Drake (Aubrey Graham) announced the launch of a branded marijuana products line through More Life Growth Company in conjunction with Canopy Growth Corp. According to the company, his product line is meant for “wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.” And let’s certainly not forget Lil Wayne (Dwayne Michael Carter Jr.), who launched his own cannabis brand in 2019 called GKUA Ultra Premium. The line of high potency marijuana products is “designed to provide consumers with the best high of their lives.”

celebrities

Dead celebrities have cannabis companies, and other people too

While Bob Marley might not be living anymore, his family has carried on his name through the cannabis company Marley Natural, which launched in 2014 with funding help from Privateer Holdings. Privateer Holdings signed a 30-year licensing deal with the Marley family. Bob Marley is not the only dead guy to have a line of products in his name.

The family of Jerry Garcia is also getting in on it. In late 2020, Garcia Hand Picked was launched in California, with marketing through Holistic Industries, a multi-state cannabis operator. Said Garcia’s daughter Trixie on the partnership: “We picked Holisitic Industries based on shared values, a proven track record of successful operations, scalability across multiple states and their ability to launch and market new brands; not to mention they have a senior leadership team full of Deadheads.”

There are way more celebrities who are involved in the cannabis industry, than can be mentioned here. But I’ll leave you with a few last entries. First up is Tommy Chong, another name in the cannabis world where the business created meets a generally held expectation. Chong reunited with Cheech Marin, his co-star in Up In Smoke, among other films, to produce a line of Cheech & Chong dispensaries in 2020 in legalized states across America. And then there’s our favorite kitchen maven Martha Stewart, who also released a line of CBD products in 2020 through Canopy Growth, the same company working with Seth Rogen, that bought out Jay-Z’s line, and which is doing business with half the entries on this list.

In 2019, yet another iconic rocker, Jimmy Buffet, entered the arena, partnering with Surterra Wellness, to create his Coral Reefer line. The tagline for the company is ’Good for the Body, Good for the Soul’, and focuses mainly on vapes thus far. In 2020, yet another musician got involved when Carlos Santana launched his own brand Mirayo by Santana, released through California’s Left Coast Ventures. The initial offerings of the line are pre-rolled joints and premium flowers.

Last, but certainly not least, and in an effort to show that it’s not just actors and musicians becoming cannabis entrepreneurs, we’ve got Calvin Johnson of Detroit Lions fame. The former wide receiver founded Michigan-based cannabis company Primitiv in 2019. It was even announced that year that Johnson, along with partner, and former teammate Rob Sims, had landed a partnership with Harvard University to specifically research cannabis for chronic and traumatic encephalopathy (CTE) and for the general use of pain management.

Conclusion

If you’ll notice, the majority of celebrities that have started cannabis companies, have done so within just the last few years. This is a testament to how quickly the cannabis industry is growing, and how far-reaching it really is. The options for cannabis products are getting more and more varied, and this recent push from high profile names we already know and love, may even help to change legal policies.

Welcome! You made it to CBDtesters.co, the #1 location for all the most relevant cannabis-related news from around the globe. Join us frequently to stay in-the-loop on the ever-changing world of legal cannabis, and sign up for our newsletter so you’re always in the know.

Resources

Why the Vape Ban Is Happening, and How It Will Impact Delta-8 THC
Who Needs Traditional Advertising, Anyway? CBD Companies Benefit from Celebrity Endorsements and Influencer Marketing

Start Spreading the News: Recreational Cannabis is Legal in New York… and New Mexico
How to Get Around Vape Mail Ban – And Get Your Delta-8 THC Carts
What is DELTA 8 THC (FAQ: Great resource to learn about DELTA 8THC)

Cannabis Companies Focusing Heavily On THC-Gummies For Future Revenue
Vaping Ban Alert: Stock-Up On Delta-8 THC Vape Carts
The CBD Flowers Weekly newsletter (your top resource for all things smokable hemp flowers). Lord Jones CBD Lotion is Now Available at Sephora
New Vaping Bill: Effective April 2021 No More Mail Order Of CBD & Delta-8 THC Vape Carts

The Delta 8 Weekly Newsletter (All you need to know about Delta 8 thc) and the Best Delta 8 THC Deals. How To Choose Delta-8 THC Flowers?
DIY: How to Make Delta-8 THC at Home Gwyneth Paltrow Encourages Fans To Take ‘CBD Cocktails’ Delta-8 THC and the UK: Is It Legal?
These 5 Celebrities Think Medical Cannabis And CBD Are Amazing Mike Tyson to Open Tyson’s Ranch Under Antigua’s New Cannabis Regulation

Disclaimer: Hi, I’m a researcher and writer. I’m not a medical professional, I have no formal legal education, and I’ve never been to business school. All information in my articles is sourced from other places, which are always referenced, and all opinions stated are mine, and are made clear to be mine. I am not giving anyone advise of any kind, in any capacity. I am more than happy to discuss topics, but should someone have a further question or concern, they should seek guidance from a professional in the relevant field for more information.

The post Celebrity Brands – Celebrities and Their Cannabis Companies appeared first on CBD Testers.

Project Playlist: How to Find the Right 420 Tunes

If you’re old enough, you may remember the terrific agony of combing through your music collection in an attempt to make the perfect mixtape. Each song had to be meticulously placed, the entire playlist had to flow seamlessly and putting an artist on there more than once was a cardinal sin. Gestures of that magnitude were typically reserved for significant others or potential significant others and were considered a big deal — especially if you included your own customized cover art.

Even if you don’t go all out, making a mix of great music to smoke to — whether it’s for yourself, someone else or to play in a social setting — is an art that requires equal parts effort and creativity. There aren’t a lot of rules when it comes to making a playlist but there are some things that make a difference and show that you spent some time coming up with just the right combination and not simply putting your playlist on auto-pilot aka shuffle.

Need some ideas on getting your 420 playlist together? Check out some of these suggestions to help you get started on the right track.

Curate your Vibe

First things first — what are you smoking and what’s the mood you’re going for? Is this background music or something you’ll be paying attention to? Are you trying to chill out with a nice hybrid without any distractions? Maybe an instrumental album or beat tape will work. Do you want something to hype you up while you puff on sativa? Peruse your workout playlist for something upbeat and exciting. Once you’ve decided how you want your playlist to make you feel, you’ll have some direction that will give you an idea of where you want to start.

Pick a Theme

Although it’s not completely necessary, it’s a nice touch to have your playlist connect in some way even if it’s just for fun. You can choose an era like ’90s hip-hop, play exclusively reggae if you want to stick to a genre, opt for a keyword to bridge your songs together (ex: every song has the word “high” or “green” in the title) or let the strain of your choice influence your flow. The more creative and out of the box, the better.

Do Some Research

Not sure where to start? Lots of streaming services suggest similar or related artists that are in the same ballpark as what you’re already listening to on a regular basis. Love Snoop Dogg but don’t want to be hella obvious about your song choice? Find someone similar. Trying to avoid ubiquitous stoner rock? Let the internet lead you to greener pastures and new sounds. It’s perfectly fine to stick to tried-and-true tunes that you know are certified jams, but stepping outside of the comfort of your downloaded tracks can not only make your playlist more exciting but can also broaden your musical horizons.

Pre-game Your Playlist

If you plan on using your playlist for a party or some other social gathering, give it a test run at home before you debut your masterpiece. As you listen, keep your audience, the environment and your desired experience in mind. If a fast song comes on right after a chill song, you might disrupt the vibe. Likewise, if a slow song follows something playful and high-spirited, it could kill the party. The key is to make sure there are smooth transitions that make sense and make you feel good.

TELL US, what music are you listening to?

The post Project Playlist: How to Find the Right 420 Tunes appeared first on Cannabis Now.

Interactive Weed Wordsearch – Legendary Stoners

Get stoned and get ready! It’s a plant-based puzzle made for chronics! WHEN YOU FIND A WORD: Click on the first and last letter to cross it off the list!

The post Interactive Weed Wordsearch – Legendary Stoners appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Why do we love (and love to hate) celebrity weed brands?

Celebrity endorsements have long served as an effective marketing tool for brands looking to reach large target audiences in a single swoop. 

For normal, federally legal industries, like sports, fashion, and beauty, it’s a straight shot from the celebrity or influencer endorsement to the pipeline of consumerism. Unless a Kendall Jenner/Pepsi-esqe fiasco occurs, there’s little risk for the celebrity or the brand in terms of backlash. Everyone makes a ton of money and voila.

But what happens when the industry itself is not only federally illegal, but occupies a polarizing space in the matrix of public acceptance? In addition, what if the audience of this industry was largely composed of a wary subculture eager to expose the celebrity, as well as the brand, for being inauthentic, illegitimate, or worst of all, uncool?

Celebrity marketing in cannabis requires a unique approach to the idea itself, as well as a unique celebrity to ensure a brand or product’s success. 

Aside from a countercultural fanbase, the celebrity needs to be viewed as knowledgeable and heavily involved in creating the cannabis products themselves. If not, the collab will be viewed as bandwagon-hopping,  making both the celebrity and the brand the butt of every joke in the weed world. 

It’s not enough for a rapper to simply slap their name on a pre-existing strain and call it a day. That’s been done to death. To make a splash and gain the industry’s respect, the celebrity either has to start their own cannabis brand, or partner with a pre-existing brand, and work with them from the ground up. Because of this, the celebrity cannabis market has become an autonomous market of its own, one that all but exists outside the bounds of the normal cannabis world. 

How celebrity cannabis brands find success

The success of a celebrity brand is ultimately determined by its authenticity, something stoners are specifically keen to detect. Cannabis has one of the most predominant and long-lasting subcultures in American history, and it’s currently more vulnerable than ever to be exploited and infiltrated by the mainstream for a quick buck. 

To be taken seriously, celebrities — who are defined by their success in mainstream culture — must prove their validity outside of the very culture they represent. In other words, they need to establish that they are here to respect the legacy and add to the subculture, rather than using their image to pander to consumers and capitalize off this once-marginalized plant. 

There are many instances of celebrities glibly hopping on the bandwagon, but it’s not all bleak. Here, we’ll detail some well-known public figures who’ve gracefully entered the pot game without the greenwashing.

As the celebrity cannabis market becomes an industry within an industry in its own right, the role of brand ambassador is evolving, too. First, we’ll identify the types of celebrities who get involved with cannabis, specifically public figures and household names. 

The evolution of the celebrity weed brand

The first celebrities to launch were your typical “weed celebrities.” Think Tommy Chong, Berner, Snoop Dogg, B-Real, Bob Marley’s estate, and so on. Next were the mainstream celebrities like Bella Thorne and Mike Tyson, who have only recently begun dipping their toes into the industry — likely due to public acceptance being at an all time high. Finally, we have business titan celebrities, like Seth Rogan or Jay-Z — who are viewed as weed stars in their own right — that take on major roles in cannabis projects or brands, but tend to remain largely behind the scenes. In other words, they’re serving more as CEOs, strategists, and quiet partners of major deals. 

Leonard Zhukovsky/Shutterstock

While there are a multitude of different roles and routes for celebrities to take when it comes to getting involved with legal cannabis, the most popular way is for them to co-brand with established companies. Instead of growing their own weed and launching a business from scratch, most celebrity brands use a process called “white labeling.”

White label is a term used to refer to branded cannabis products that are not grown by the brand itself. For example, some are grown by a pre-existing farm or brand, others by large-scale industrial cannabis operations. White label flower does not mean the flower is low quality, it just means the brand in question didn’t build out a large-scale grow operation to cultivate their own cannabis. 

While somewhat looked down upon in the cannabis community — in part because it’s easier to throw around some cash and parachute into the industry, as compared to committing to the culture and paying your dues over many years — white labeling is an extremely popular practice. The overhead involved with growing your own flower is staggering, and few new brands have access to this kind of capital or the knowledge to properly cultivate the plant with success. 

White label or not, a celebrity brand’s legitimacy and success are dependent on not only the celebrity behind the concept, but their intentions as well. Just ask cannabis entrepreneurs Tommy Chong and System of a Down’s Shavo Odadjian, both of whom are here to elevate the celebrity market into something worth smoking.

The celebrities in the modern cannabis market

“It’s like the gold rush back in the day,” said Tommy Chong on the state of celebrity involvement with the cannabis industry. “There’s a lot of them, and it’s not just celebrities. It gets even worse. The former Republican Speaker of the House [John Boehner], DEA agents, even cops who spent their lives chasing down sellers are now becoming sellers themselves.”

Per usual, Chong’s right. It’s a new weed world out there and people are cashing in, regardless of how they really feel about the flower or if they were part of the culture prior to legalization. John Boehner went from being “unilaterally opposed to the decriminalization of cannabis,” to sitting on the board of Acreage Holdings, one of the biggest legal companies in the world, ultimately raking in a rumoured 20 million when mega company Canopy Growth acquired the business in 2019, as reported by the New York Times

Not all of these tales are quite as blood boiling, though. Take wildman boxer, Mike Tyson, who went from biting off ears to building a 420-acre cannabis theme park called Tyson Ranch, in tandem with his own cannabrand. Tyson’s original celebrity image may not be associated with weed, but today he claims to smoke upwards of $40,000 worth of weed a month

Jay Z Caliva celeb weed brandsCaliva

There’s also Jay Z’s position at Caliva as Chief Brand Strategist, or Al Harrington’s equity-minded approach to cannabis with POC-run canna-brand Viola. And there’s endless rapper collaborations like Collins Ave by Rick Ross and Ooh La La by Run the Jewels happening over at Cookies, which is a celebrity brand in its own right due to its founder Berner’s beginnings in the Bay Area rap scene. 

The popularity of these brands and collabs in the cannabis industry are due to two factors: the celebrities are already respected in the weed world, and they actually know their shit. For a real stoner-consumer, nothing is as easy to spot as a poser celeb who doesn’t actually toke.

What makes a “good” celebrity weed brand?

When we talk about “good” cannabis brands, we’re not talking solely about monetary success. To wit, Chong believes the purity of a celebrity’s intentions will determine their success in the business. “My big hero in commerce is Paul Newman,” said Chong. “He got in the business because his salad dressings were so awesome that his daughter said, ‘oh, we got to sell this.’ Then Paul said, ‘okay, but all the money will go to charity.’ And as a result of that attitude, Paul Newman is one of the biggest distributors on the planet. And that’s the same thing as the Tommy Chong brand, and Cheech and Chong. We were never in this game for the money. We were always in it for the love of the product, and how weed helps people.” 

If any celebrity brand embodies the wisdom of Tommy Chong’s prerogative, it is without a doubt 22Red, the truly spectacular flower and vape company founded by System of a Down’s frontman Shavo Odadjian. 

“I don’t want to be that celebrity brand. I never did,” Odadjian told Weedmaps. “It just happens to be that I am a celebrity, or whatever I am. It sometimes plays against me because of all the celebrity brands that just put their name on something and don’t even smoke. They OK anything just to make a buck. I probably care too much, because we haven’t even made any money yet at all.”

Tommy Chong 22Red celeb weed brandsGina Coleman/Weedmaps

Odadjian goes as far as personally testing every batch of every strain that goes into a jar of 22Red. “I need to at least smoke some of it and make sure it’s OK for us to put in our boxes,” he said, “to which some people might say, are you crazy?”

Crazy he is not. When it comes down to it, a good celebrity brand is defined by its authenticity. But looking beyond the celeb cannabis market, what does this fervor of celebrity involvement mean for the cannabis industry itself? 

How celebrities shape public opinion on cannabis

The rising tide of celebrity endorsements in cannabis is a sign that weed has reached the final stages of public approval, and serves as a good marker for the growing cultural validity of cannabis itself. 

The purpose of the entertainment industry, and the glittering stars who give it power, is not only to entertain, but to sell things and to perpetuate capitalism. Now that weed has been deemed socially acceptable, they’re selling that, too. It’s a double edged sword, as celebrities validate cannabis with their involvement, cannabis validates celebrities in terms of subversive cool points. The most important thing for the brands as well as the consumers is that a level of integrity remains intact. And that’s the one thing branding can’t fake. 

“I just don’t want my brand to ever get diluted,” Odadjian concluded. “Anyone could have a brand right now. There are countless grows out there who will white label anything. My main concern is not being one of those.” 

Amen. 


Featured image by Tinseltown/Shutterstock

The post Why do we love (and love to hate) celebrity weed brands? appeared first on Weedmaps News.

5 celebrities who have started cannabis companies since legalization

Since the legalization of recreational cannabis in Canada/U.S., new companies have been emerging every day. Here are 5 celebrities who have started cannabis companies since legalization. Snoop Dogg’s Cannabis Company Leafs By Snoop Snoop was one of the first to get his name into the legal cannabis market in North America with Leafs by Snoop. […]

The post 5 celebrities who have started cannabis companies since legalization appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Snoop Dogg’s Cookbook Provides Recipes For When You’re Already High

Since the beginning of his career in the early ’90s, when he arrived on the West Coast music scene as a smooth-talking gangsta-rap standout, Snoop Dogg has been more than open about how much he loves smoking weed.

From that “bubonic chronic” he bragged about on ‘Gin and Juice’ to his numerous successful forays into today’s legal cannabis industry, almost 25 years later, the D-O-double-G and marijuana are practically synonymous. That’s why we were initially a little disappointed when we found out Snoop’s first cookbook, “From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen,” wouldn’t include any recipes that incorporate cannabis.

It’s not as if cookbooks that combine marijuana and cooking are remotely taboo anymore — see “Bong Appetit” and “Edibles: Small Bites for the Modern Cannabis Kitchen” for two examples from late 2018 alone. And it seems unusual that one of the titular stars of “Mac & Devin Go to High School” would shy away from a chance to include pot in… anything. But, for whatever reason, “From Cook to Crook” declines to teach its readers how to dose their home-cooked munchies.

That’s not to say the plant is entirely absent in “From Crook to Cook,” either. The text is full of cheeky, wink-wink references to smoking pot. Snoop talks about “OG munchies” in three different sections interspersed throughout the book, where he ranks his favorite cereal, chips and candy. He tells readers to “go get baked!” in the introduction for a brownie sundae recipe. And one of the recipes, dubbed “The Lunch Briz-eak,” is literally just a plate of fruit with honey and peanut butter on it that you’re supposed to eat while you get high at work — though, for the record, it sounds tasty.

All we’re saying is, it’s kind of a weird branding choice to not even have a cannabutter recipe in the Snoop Dogg cookbook.

But enough about what “From Crook to Cook”doesn’t have, because at the end of the day, this cookbook is tons of fun, provided you’re a fan of Mr. Doggy Dogg and comprehensive recipes for some truly decadent home-cooked meals. It is undeniably engaging to read. Its pages are colorful, Snoop cracks jokes throughout the copy and there are beautiful photographs of many of the dishes described therein — plus, a great shot of Snoop smirking while he holds a lobster.

The whole thing starts off with a bite-sized opener from his TV co-host Martha Stewart, an introduction from Snoop and a visually delightful tour of Snoop’s cabinet and fridge, photographs absolutely included. From there, the book breaks down into chapters on breakfast, lunch, dinner, dessert, drinks (again, booze but not pot? C’mon!) and parties.

In total, this book boasts dozens of different recipes. You could conceivably cook Thanksgiving dinner using “From Crook to Cook” alone, which is genuinely impressive. And there are lots of extras tucked away among the recipes, too. The last chapter, for instance, includes playlists to listen to while cooking. Snoop’s “Game Day Playlist” includes “Eye of the Tiger” and “Black & Yellow,” which we simply cannot argue with.

Sure, these recipes are not for those among us looking to count calories or exclude goodies like meat, dairy or gluten from our dietary intake. Biscuits and gravy, cinnamon rolls, fried bologna sandwiches, chicken and waffles, lobster thermidor, chocolate chip cookies and s’mores pie all make appearances in Snoop’s cooking repertoire, for good reason — they’re all delicious. This is a cookbook for people who have tried putting chocolate on pizza at least once, just in case it’s actually really good. Even though this food doesn’t get you high, “From Crook to Cook” is tailor-made for indulging your cravings once you’ve done the hard work of getting yourself high without edible assistance.

In the spirit of accuracy, we tried one of Snoop’s dinner recipes, and overall, we approve. The Last Meal Shrimp Alfredo, apparently inspired by Snoop’s love of the Godfather (gangsta sh*t is another big motif in this cookbook), was intense and required a fair amount of prep and cleanup. But the recipe was easy to follow, the alfredo sauce was thick and creamy and it tasted even better a few hours later, eaten in bed while watching the newest season of the “Great British Baking Show,” if you catch our drift.

TELL US, what’s your favorite cannabis cookbook?

Originally published in the print edition of Cannabis Now. LEARN MORE

The post Snoop Dogg’s Cookbook Provides Recipes For When You’re Already High appeared first on Cannabis Now.

Canopy’s CBD brand launches 2500mg ultra-high CBD topical creams in the US

April 16th, on National Street Awareness day, Canopy Growth’s CBD brand, First & Free launched 2500mg CBD ultra-high-strength creams in the US. About Canopy Growth Canopy Growth is one of the biggest companies in the global legal cannabis market and its name is known for partnerships with celebrities such as Snoop Dogg and Seth Rogen, […]

The post Canopy’s CBD brand launches 2500mg ultra-high CBD topical creams in the US appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Montreal’s Metro Metro hip hop festival releases 2020 lineup

After a successful launch last spring, Montreal’s Metro Metro hip hop festival has released its 2020 lineup. Montreal’s Metro Metro hip hop festival is currently still set to return to the Olympic stadium this May with some of the biggest names in hip hop, though the format for those festivities may need to be adjusted […]

The post Montreal’s Metro Metro hip hop festival releases 2020 lineup appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Tuesday, October 22, 2019 Headlines | Marijuana Today Daily News

Marijuana Today Daily Headlines
Tuesday, October 22, 2019 | Curated by host Shea Gunther

// Mass. governor on timeline to ensure nicotine vape ban complies with law (Mass Live)

// Cannabis firm Harborside owes $11 million under 280E, US Tax Court rules (Marijuana Business Daily)

// Cannabis vaporizer company Pax Labs cuts 25% of workers after missing revenue projections (Marijuana Business Daily)


These headlines are brought to you by MJToday Media, publishers of this podcast as well as our weekly show Marijuana Today and the most-excellent Green Rush Podcast. And check out our new show Weed Wonks!


// Hemp Regulations Will Be Issued Within Weeks, Top USDA Official Says (Marijuana Moment)

// Legalization of drugs is the way to combat cartels, former Mexican president says (CNBC)

// Key Mexican Lawmaker Proposes Legalizing All Drugs To Combat Cartel Violence (Marijuana Moment)

// Soccer Star Megan Rapinoe Signs On With CBD Brand Mendi (Green Market Report)

// Maine requiring cannabis label for recreational products (Marijuana Business Daily)

// Marijuana businesses increasingly plan to sue if regulators fail to award them a business license (Marijuana Business Daily)

// Snoop Dogg given bouquet of 48 joints for birthday (Swiowa News Source)


Check out our other projects:
Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement.
Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

Love these headlines? Love our podcast? Support our work with a financial contribution and become a patron.

Photo: Jaro Larnos/Flickr