The level of FOMO surrounding Seth Rogen and Evan Goldberg’s weed brand, Houseplant, is very, very real. Since the announcement of the brand launching in Los Angeles through online orders on the website, countless stoners and fans of Rogen have decried that they can’t seem to get their hands on the new flower after waves of orders caused the weed company to sell out multiple times and crash the site.
When Ricky Manning of American Idol fame couldn’t snag an eighth, he tweeted to the recent GQ UK cover man. Rogen replied, “MUCH bigger drop coming.”
And now we know what that drop is as today Houseplant announces it will be available in 17 dispensaries throughout California starting on April 15 — just in time for 4/20.
The Houseplant team had been in conversation with cannabis stores throughout California for more than a year as they sought to partner with retailers that aligned with the flower brand’s vision and values. They ultimately partnered with eight retailers across 17 locations (listed below).
Palm Desert | Royal Highness: Highway 111 Ste 205, Palm Desert, CA 92260
Returning with the three launch strains, Diablo Wind (sativa), Pancake Ice (sativa), and Pink Moon (indica), Houseplant will be available to purchase in a retail setting for the very first time. Rogen and Goldberg personally tested hundreds of strains before settling on the launch strains, a fact Rogen has discussed in numerous interviews to the amusement of many.
Since he announced Houseplant was making its California debut last month in an incredibly wholesome and endearing Twitter post, Rogen has been making numerous media appearances in The New York Times, GQ UK, and Architectural Digest, and on Jimmy Kimmel Live where they talked about the Houseplant ashtrays, lighters, and strains.
Rogen also talked about how they named the Houseplant strains. “When we came up with Pineapple Express years ago, it was just kind of like a joke and then it became a strain of weed after the film, but it was based on a weather system, which hits the Pacific Northwest, where we’re from. So we named all of our strains after weather systems as a sort of homage to ourselves,” Rogen told Kimmel. “There was a point where I was embarrassed at how much thought I put into weed, but I have embraced it.”
From Snoop Dogg to Seth Rogen to Mike Tyson. One of the great things about being a celebrity is the ability to both back desirable products (for money, of course!), and start your own company. Sure, we’d all do it if we had the money, but since the majority of us will never be able to use multi-million-dollar paychecks to fund our projects of love, the best we can do is check out those who can. Cannabis is huge in popular culture, and used by the biggest stars out there. Let’s take a look at which celebrities have gotten into the field of starting cannabis companies.
Celebrities and their cannabis companies might be all the rage, but that’s not the only big trend in the cannabis world. One of the coolest stories of late is the addition of delta-8 THC products. Unlike delta-9, delta-8 produces less psychoactive high, and less anxiety to boot. For this reason, many people prefer this newer form of THC to the old standard. If you think this might be good for you, check out our awesome delta-8 THCdeals, and get in on the latest cannabis trend.
We all know him, we all love him. Well, maybe not Evander Holyfield. But the rest of us have become pretty endeared to the face-tattooed, heavy-weight boxing champion over the years. And what is this face-tattooed, heavy-weight boxing champion doing now? Setting up cannabis ranches. When California changed its laws, and opened the door for cannabis production, Mike Tyson didn’t waste any time, setting up Tyson’s Ranch in El Segundo, California.
He even started a podcast called ‘Hotboxin’ where he chats with other celebrities, smokes, and promotes his other cannabis-related ventures. His company works as more than just a cannabis-growing ranch, functioning as a licensing and branding company as well. The end goal is for an entire entertainment complex with hotels, stores, entertainment venues and so on to be built.
Tyson didn’t stop with the continental US though, he’s been planning on taking his operation to the island of Antigua, which opened the door for medical cannabis tourism in 2018. The country does not yet allow recreational cannabis (though its working on it), but it does now have lax policies that allow for investors like Mike Tyson to come in and start businesses there. When the story was originally reported in early 2020, Tyson had submit a proposal to set up a wellness center on the island along with a hotel. While initial requests were said to have gone through just fine, a full proposal was subsequently requested.
Most news on this venture came out last year when Tyson was initially looking into the paradise island location for his new wellness center. And it likely won’t be a story again until the doors of said center are ready to open.
When it comes to celebrities and cannabis companies, some names just make more sense. A name like Seth Rogen has become synonymous with marijuana, much like later entry Snoop Dogg. We’ve watched Seth Rogen light up in movies, from This is the End to Pineapple Express. And we’ve heard him talk extensively about it in tons of publications. Now, Seth Rogen is no longer simply a cannabis aficionado, he’s a cannabis entrepreneur as well.
It was reported earlier this year that Seth Rogen, along with business partner Evan Goldberg, would launch their cannabis brand in the US in March. The brand, cleverly named Houseplant, is a cannabis goods and accessories company that will sell the likes of ashtrays and lighters, as well as actual cannabis, which will only be shipped in the California area to start. This operation is almost all Hollywood-based, with business partner Evan Goldberg, and co-founders Alex McAtee and James Weaver, all associated with Rogen and Goldberg’s studio, Point Grey Pictures. The last co-founder Michael Mohr, who will be acting CEO, is the only one not entertainment related, instead coming in as a venture investor.
Part of the idea of Rogen’s new company, is to show the positive side of cannabis consumption. Said Mohr through an e-mail, “Our founders have a long history enjoying cannabis and believe it should be treated with the reverence it deserves… Through their film work, and the pride with which they speak about cannabis publicly, Seth and Evan have shown the world that not only does the potential exist to have a healthy relationship with cannabis, it is also very normal, and can have an amazingly positive impact on one’s life.”
This is not the first venture for the company, however. Houseplant initially started doing business in Canada in 2019. It joins the US market now as more states change tack, legalizing cannabis for recreational use, including New York State and New Mexico, which both passed legalization policies within 24 hours of each other in the past month.
I feel like it would be remiss to write an article on celebrities creating cannabis companies, without mentioning the grandfather in the world of celebrity cannabis. Good old Snoop Dogg. Some would say Snoop Dogg (aka Calvin Broadus) and cannabis go together like peanut butter & jelly, or Colombia and cocaine, it’s almost hard to imagine one without the other. And when it comes to celebrities entering the cannabis game, Snoop Dogg was one of the first – predictably – to throw his pipe in the ring.
After bringing us album after album filled with the most pot-friendly of lyrics, and outspokenly letting us know how he feels about the plant, Snoop Dogg was one of the first celebrities to get involved with cannabis companies. Back in 2015, Snoop Dogg announced the opening of a new company called Leafs by Snoop in conjunction with Canopy Growth Corporation, a cannabis company with products like flower concentrates and edibles which was geared, at the time, for sales in Colorado.
All flowers involved in Leafs by Snoop are handpicked by Snoop himself, and hand-weighed for accuracy. “It’s a true blessing that I can share the products I love so much with y’all today” said Snoop at the time, “From the flower, to the concentrates, and edibles – it’s all hand-picked by yours truly so you know it’s the hottest product out there. It’s the real deal and you gotta get out to Colorado to try it first!”
But that’s hardly the end of the story for Snoop Dogg and cannabis. In fact, it isn’t even the beginning of it. In 2013, Snoop Dogg partnered with Grenco Science to produce a line of vaporizers called the Snoop Dog G-Pen. In 2019, Snoop partnered with Israeli company Seedo as a brand ambassador for the company that promotes home growing. The deal was for Snoop to endorse the latest Seedo product, ‘Seedo Homelab’, a machine with AI technology that aids in growing cannabis plants. Mr. Dogg also co-founded a marijuana investment company called Casa Verde Capital which announced at the end of 2020 that a deal for $100 million in funding had been closed, according to paperwork filed with the SEC.
Snoop Dogg isn’t the only name synonymous with cannabis. Let’s not forget rock icon Willie Nelson, who was also one of the first celebrities to get involved with cannabis companies when he started Willie’s Reserve in 2016. Nelson opened his company with the idea of helping people by providing good products, as well as supporting smaller local businesses.
He kicked off the opening of his company with two concerts. Products were originally only available in Colorado, but since that time have started being sold in other locations. In 2018, it was reported that Tuatara Capital, the parent company of Willie’s Reserve, raised $12 million for the brand, which was used to expand the company into other locations, and which brings the total raised funds to $29.5 million.
Some interesting aspects of Nelson’s operation? Well, for starters, Nelson acts as the company’s chief testing officer (CTO), and while this might be a joke, it suffices to say that Nelson takes an active approach to the quality assurance of his products. In 2019, Nelson launched Willie’s Remedy and Willie’s Rescue in conjunction with GCH incorporated, a cannabis intellectual property company. While Willie’s Remedy focuses on hemp-based wellness products for people, Willie’s Rescue focuses on hemp-based products for pets.
Rappers and cannabis
Starting a cannabis company seems all the rage for top rappers of today. I already mentioned Snoop Dogg, but he’s not alone in this. Take Jay-Z (Shawn Carter) who started Monogram, which launched its first products in 2020. Monogram so far specializes in indoor grown craft cannabis strains, with the OG Handroll – a 1.5 gram joint – being its flagship product. Subversive Capital Acquisition Corp, an acquisition company, announced in 2020 it would acquire Monogram.
Then there’s Ice-Cube, or O’Shea Jackson, who announced in February 2021 the launch of the well-titled Fryday Kush, which was inspired – as it sounds – by his iconic film Friday. Ice Cube is launching the brand in conjunction with Caviar Gold, with products currently available in California, Nevada, Oklahoma, and Arizona.
What other rappers are becoming ganjapeneurs? Drake (Aubrey Graham) announced the launch of a branded marijuana products line through More Life Growth Company in conjunction with Canopy Growth Corp. According to the company, his product line is meant for “wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.” And let’s certainly not forget Lil Wayne (Dwayne Michael Carter Jr.), who launched his own cannabis brand in 2019 called GKUA Ultra Premium. The line of high potency marijuana products is “designed to provide consumers with the best high of their lives.”
Dead celebrities have cannabis companies, and other people too
While Bob Marley might not be living anymore, his family has carried on his name through the cannabis company Marley Natural, which launched in 2014 with funding help from Privateer Holdings. Privateer Holdings signed a 30-year licensing deal with the Marley family. Bob Marley is not the only dead guy to have a line of products in his name.
The family of Jerry Garcia is also getting in on it. In late 2020, Garcia Hand Picked was launched in California, with marketing through Holistic Industries, a multi-state cannabis operator. Said Garcia’s daughter Trixie on the partnership: “We picked Holisitic Industries based on shared values, a proven track record of successful operations, scalability across multiple states and their ability to launch and market new brands; not to mention they have a senior leadership team full of Deadheads.”
There are way more celebrities who are involved in the cannabis industry, than can be mentioned here. But I’ll leave you with a few last entries. First up is Tommy Chong, another name in the cannabis world where the business created meets a generally held expectation. Chong reunited with Cheech Marin, his co-star in Up In Smoke, among other films, to produce a line of Cheech & Chong dispensaries in 2020 in legalized states across America. And then there’s our favorite kitchen maven Martha Stewart, who also released a line of CBD products in 2020 through Canopy Growth, the same company working with Seth Rogen, that bought out Jay-Z’s line, and which is doing business with half the entries on this list.
In 2019, yet another iconic rocker, Jimmy Buffet, entered the arena, partnering with Surterra Wellness, to create his Coral Reefer line. The tagline for the company is ’Good for the Body, Good for the Soul’, and focuses mainly on vapes thus far. In 2020, yet another musician got involved when Carlos Santana launched his own brand Mirayo by Santana, released through California’s Left Coast Ventures. The initial offerings of the line are pre-rolled joints and premium flowers.
Last, but certainly not least, and in an effort to show that it’s not just actors and musicians becoming cannabis entrepreneurs, we’ve got Calvin Johnson of Detroit Lions fame. The former wide receiver founded Michigan-based cannabis company Primitiv in 2019. It was even announced that year that Johnson, along with partner, and former teammate Rob Sims, had landed a partnership with Harvard University to specifically research cannabis for chronic and traumatic encephalopathy (CTE) and for the general use of pain management.
If you’ll notice, the majority of celebrities that have started cannabis companies, have done so within just the last few years. This is a testament to how quickly the cannabis industry is growing, and how far-reaching it really is. The options for cannabis products are getting more and more varied, and this recent push from high profile names we already know and love, may even help to change legal policies.
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Disclaimer: Hi, I’m a researcher and writer. I’m not a medical professional, I have no formal legal education, and I’ve never been to business school. All information in my articles is sourced from other places, which are always referenced, and all opinions stated are mine, and are made clear to be mine. I am not giving anyone advise of any kind, in any capacity. I am more than happy to discuss topics, but should someone have a further question or concern, they should seek guidance from a professional in the relevant field for more information.
If you know anythingabout Seth Rogen, it’s probably that he really loves weed. He admits as much himself in a video he posted to Twitter earlier today. But what you might now know is that he’s been working on a weed brand, Houseplant, and that it’s now debuting in the US.
In the minute-long video announcement, Rogen reveals that he’s been developing his weed company for nearly a decade and that flower, ashtrays, lighters, and ceramics will be available in the U.S. (cannabis flower in California only for the time being).
Rogen also tweeted a photo of one of his strains, Pancake Ice sativa, which is loaded with 33% THC, that Rogen claims to smoke every day. “All our strains are named after weather systems like we did with Pineapple Express,” he wrote in the thread.
Rogen also revealed that the company produced vinyl records for all three of the strain types (Indica, Sativa, and Hybrid) with a mix of songs for each.
While this may be a pleasant surprise to Americans, news broke of Rogen and creative partner Evan Goldberg’s cannabis company joining Canopy Growth back in 2019. At the time, Houseplant products were only available in Canada. But, to the delight of many, that’s all about to change. As of this writing, the Houseplant website is down due to a surge of traffic, according to Uproxx.
Rogen’s history in weed culture is as cemented as anyone else’s at this point in his career. The 2008 film Pineapple Express revitalized the “stoner movie” for the modern age and became an instant classic alongside Friday, Half Baked, and the Big Lebowski. It was also the basis for the Pineapple Express strain, one of the most popular weed strains today. Since, Rogen’s public image and career has included weed in one way or another.
“This is honestly my life’s work,” Rogen said to wrap up the video. “And I’ve never been more excited about anything.”
Celebrity endorsements have long served as an effective marketing tool for brands looking to reach large target audiences in a single swoop.
For normal, federally legal industries, like sports, fashion, and beauty, it’s a straight shot from the celebrity or influencer endorsement to the pipeline of consumerism. Unless a Kendall Jenner/Pepsi-esqe fiasco occurs, there’s little risk for the celebrity or the brand in terms of backlash. Everyone makes a ton of money and voila.
But what happens when the industry itself is not only federally illegal, but occupies a polarizing space in the matrix of public acceptance? In addition, what if the audience of this industry was largely composed of a wary subculture eager to expose the celebrity, as well as the brand, for being inauthentic, illegitimate, or worst of all, uncool?
Celebrity marketing in cannabis requires a unique approach to the idea itself, as well as a unique celebrity to ensure a brand or product’s success.
Aside from a countercultural fanbase, the celebrity needs to be viewed as knowledgeable and heavily involved in creating the cannabis products themselves. If not, the collab will be viewed as bandwagon-hopping, making both the celebrity and the brand the butt of every joke in the weed world.
It’s not enough for a rapper to simply slap their name on a pre-existing strain and call it a day. That’s been done to death. To make a splash and gain the industry’s respect, the celebrity either has to start their own cannabis brand, or partner with a pre-existing brand, and work with them from the ground up. Because of this, the celebrity cannabis market has become an autonomous market of its own, one that all but exists outside the bounds of the normal cannabis world.
How celebrity cannabis brands find success
The success of a celebrity brand is ultimately determined by its authenticity, something stoners are specifically keen to detect. Cannabis has one of the most predominant and long-lasting subcultures in American history, and it’s currently more vulnerable than ever to be exploited and infiltrated by the mainstream for a quick buck.
To be taken seriously, celebrities — who are defined by their success in mainstream culture — must prove their validity outside of the very culture they represent. In other words, they need to establish that they are here to respect the legacy and add to the subculture, rather than using their image to pander to consumers and capitalize off this once-marginalized plant.
There are many instances of celebrities glibly hopping on the bandwagon, but it’s not all bleak. Here, we’ll detail some well-known public figures who’ve gracefully entered the pot game without the greenwashing.
As the celebrity cannabis market becomes an industrywithin an industry in its own right, the role of brand ambassador is evolving, too. First, we’ll identify the types of celebrities who get involved with cannabis, specifically public figures and household names.
The evolution of the celebrity weed brand
The first celebrities to launch were your typical “weed celebrities.” Think Tommy Chong, Berner, Snoop Dogg, B-Real, Bob Marley’s estate, and so on. Next were the mainstream celebrities like Bella Thorne and Mike Tyson, who have only recently begun dipping their toes into the industry — likely due to public acceptance being at an all time high. Finally, we have business titan celebrities, like Seth Rogan or Jay-Z — who are viewed as weed stars in their own right — that take on major roles in cannabis projects or brands, but tend to remain largely behind the scenes. In other words, they’re serving more as CEOs, strategists, and quiet partners of major deals.
While there are a multitude of different roles and routes for celebrities to take when it comes to getting involved with legal cannabis, the most popular way is for them to co-brand with established companies. Instead of growing their own weed andlaunching a business from scratch, most celebrity brands use a process called “white labeling.”
White label is a term used to refer to branded cannabis products that are not grown by the brand itself. For example, some are grown by a pre-existing farm or brand, others by large-scale industrial cannabis operations. White label flower does not mean the flower is low quality, it just means the brand in question didn’t build out a large-scale grow operation to cultivatetheir own cannabis.
While somewhat looked down upon in the cannabis community — in part because it’s easier to throw around some cash and parachute into the industry, as compared to committing to the culture and paying your dues over many years — white labeling is an extremely popular practice. The overhead involved with growing your own flower is staggering, and few new brands have access to this kind of capital or the knowledge to properly cultivate the plant with success.
White label or not, a celebrity brand’s legitimacy and success are dependent on not only the celebrity behind the concept, but their intentions as well. Just ask cannabis entrepreneurs Tommy Chong and System of a Down’s Shavo Odadjian, both of whom are here to elevate the celebrity market into something worth smoking.
The celebrities in the modern cannabis market
“It’s like the gold rush back in the day,” said Tommy Chong on the state of celebrity involvement with the cannabis industry. “There’s a lot of them, and it’s not just celebrities. It gets even worse. The former Republican Speaker of the House [John Boehner], DEA agents, even cops who spent their lives chasing down sellers are now becoming sellers themselves.”
Per usual, Chong’s right. It’s a new weed world out there and people are cashing in, regardless of how they really feel about the floweror if they were part of the culture prior to legalization. John Boehner went from being “unilaterally opposed to the decriminalization of cannabis,” to sitting on the board of Acreage Holdings, one of the biggest legal companies in the world, ultimately raking in a rumoured 20 million when mega company Canopy Growth acquired the business in 2019, as reported by the New York Times.
Not all of these tales are quite as blood boiling, though. Take wildman boxer, Mike Tyson, who went from biting off ears to building a 420-acre cannabis theme park called Tyson Ranch, in tandem with his own cannabrand. Tyson’s original celebrity image may not be associated with weed, but today he claims to smoke upwards of $40,000 worth of weed a month.
There’s also Jay Z’s position at Caliva as Chief Brand Strategist, or Al Harrington’s equity-minded approach to cannabis with POC-run canna-brand Viola. And there’s endless rapper collaborations like Collins Ave by Rick Ross and Ooh La La by Run the Jewels happening over at Cookies, which is a celebrity brand in its own right due to its founder Berner’s beginnings in the Bay Area rap scene.
The popularity of these brands and collabs in the cannabis industry are due to two factors: the celebrities are already respected in the weed world, and they actually know their shit. For a real stoner-consumer, nothing is as easy to spot as a poser celeb who doesn’t actually toke.
What makes a “good” celebrity weed brand?
When we talk about “good” cannabis brands, we’re not talking solely about monetary success. To wit, Chong believes the purity of a celebrity’s intentions will determine their success in the business. “My big hero in commerce is Paul Newman,” said Chong. “He got in the business because his salad dressings were so awesome that his daughter said, ‘oh, we got to sell this.’ Then Paul said, ‘okay, but all the money will go to charity.’ And as a result of that attitude, Paul Newman is one of the biggest distributors on the planet. And that’s the same thing as the Tommy Chong brand, and Cheech and Chong. We were never in this game for the money. We were always in it for the love of the product, and how weed helps people.”
If any celebrity brand embodies the wisdom of Tommy Chong’s prerogative, it is without a doubt 22Red, the truly spectacular flower and vape company founded by System of a Down’s frontman Shavo Odadjian.
“I don’t want to be that celebrity brand. I never did,” Odadjian told Weedmaps. “It just happens to be that I am a celebrity, or whatever I am. It sometimes plays against me because of all the celebrity brands that just put their name on something and don’t even smoke. They OK anything just to make a buck. I probably care too much, because we haven’t even made any money yet at all.”
Odadjian goes as far as personally testing every batch of every strain that goes into a jar of 22Red. “I need to at least smoke some of it and make sure it’s OK for us to put in our boxes,” he said, “to which some people might say, are you crazy?”
Crazy he is not. When it comes down to it, a good celebrity brand is defined by its authenticity. But looking beyond the celeb cannabis market, what does this fervor of celebrity involvement mean for the cannabis industry itself?
How celebrities shape public opinion on cannabis
The rising tide of celebrity endorsements in cannabis is a sign that weed has reached the final stages of public approval, and serves as a good marker for the growing cultural validity of cannabis itself.
The purpose of the entertainment industry, and the glittering stars who give it power, is not only to entertain, but to sell things and to perpetuate capitalism. Now that weed has been deemed socially acceptable, they’re selling that, too. It’s a double edged sword, as celebrities validate cannabis with their involvement, cannabis validates celebrities in terms of subversive cool points. The most important thing for the brands as well as the consumers is that a level of integrity remains intact. And that’s the one thing branding can’t fake.
“I just don’t want my brand to ever get diluted,” Odadjian concluded. “Anyone could have a brand right now. There are countless grows out there who will white label anything. My main concern is not being one of those.”
Actor Seth Rogen is urging young people to stay home and smoke marijuana rather than risk spreading the coronavirus by going out — and he’s getting praise for his recommendation from a top Canadian politician.
After British Columbia Premier John Horgan put out a call for Rogen and fellow Canadian actor Ryan Reynolds to use their influence to discourage risky behavior amid the pandemic, the comedian tweeted a message urging young people to practice social distancing while consuming cannabis.
“Please do not go out to parties and BBQs and other large gatherings! The COVID is still out there!” Rogen said. “It’s more fun to hang out alone and smoke weed and watch movies and TV shows anyway! Do that instead! Thank you!”
Horgan quoted the tweet and thanked the actor, linking to the province’s COVID-19 information website that also encourages people not to “pass around drinks, smokes, tokes, and vapes.”
“Now is not the time for sharing anything that’s been in your mouth,” the site from British Columbia’s provincial health officer states.
But while Rogen’s general recommendation was well taken by the top B.C. elected official, some cannabis enthusiasts have argued that people should consider refraining from smoking it and instead consume using alternative methods given the potential additional risk to the lungs at a time when the virus that targets the respiratory system is spreading.
NORML gave that advice in a post in March, saying that “because COVID-19 is a respiratory illness, some of you may wish to limit or avoid their exposure to combustive smoke — as this can put undue stress and strain on the lungs.”
“Alternative delivery devices, such as vaporizer heating devices can significantly mitigate combustive smoke exposure, and of course, the use of edibles or tinctures can eliminate smoke exposure entirely,” the group wrote to supporters.
April 16th, on National Street Awareness day, Canopy Growth’s CBD brand, First & Free launched 2500mg CBD ultra-high-strength creams in the US. About Canopy Growth Canopy Growth is one of the biggest companies in the global legal cannabis market and its name is known for partnerships with celebrities such as Snoop Dogg and Seth Rogen, […]
Seth Rogen and Snoop Dogg have some advice for first-time marijuana consumers: if you bump into them and want to sesh, limit yourself to one hit — or even half a hit.
The cannabis icons joked about their shared love for the plant and offered some tips for novices during an appearance on “The Howard Stern Show” on Oct. 8, 2019.
Stern started by asking if the pair had smoked together before. Not surprisingly, they confirmed participating in joint sessions and both agreed that they were enjoyable experiences.
“What do you mean when you say you enjoy smoking with Seth?” the host asked Snoop. “Are there people who can bum you out?”
“Yeah, because they talk too motherfuckin’ much and they just get in the way, but Seth enjoys the moment. He’s creative,” the rapper replied. “This motherfucker knows how to make a joint that looks like a cross.
“He’s a bad motherfucker at that. When he pulled that cross out, I was like, ‘God, let there be light!’”
Stern also brought up the fact that one of the show’s producers, JD Harmeyer, planned to smoke cannabis for the first time. For the occasion, Stern told Harmeyer he should probably stick to no more than three hits, and he asked his guests if that was good advice.
“I’d start with one,” Rogen said.
“I’d say a half of one,” Snoop said.
“This is from two guys who have had too many motherfuckers come up and get way too high,” Rogen added.
“And fall out,” Snoop said. “I have a lot of people [say], ‘my dream is to smoke with you.’ Bang. He dying, I’m gone.”
On Oct. 7, actress Jennifer Aniston also gave Harmeyer advice and urged him to “pace yourself” because “it could be the best day of your life or the worst day of your life” depending on how much he smoked.
Later on the Oct. 8 show, Snoop and Rogen gave Harmeyer some more advice about what kind of cannabis to smoke while flipping through a menu that appears to be from the U.S.’s first marijuana restaurant, Lowell Farms: A Cannabis Cafe, in West Hollywood, California.
Snoop said that the producer should stick to a sativa “because it’s a little bit lighter and it’s more of an introduction.”
Rogen agreed that it should be a sativa, but he said the concentration of THC should be on the higher end “to make sure you actually feel something because you might not.”
“But again, one fucking hit,” reiterated the actor, who also owns a cannabis company called Houseplant.
He appeared at a congressional hearing in 2014 and joked that while people might expect him to advocate for marijuana reform before the Senate committee, he was actually there to promote research into the disease, which his mother-in-law suffers from.
More recently, Rogen participated in a public service announcement (PSA) meant to raise awareness of National Expungement Week, a series of events that took place throughout the U.S. in September 2019 that were meant to help people erase criminal convictions, including those for non-violent cannabis offenses, from their records.
Featured image: Seth Rogen, shown speaking as part of the “Preacher” panel at the 2016 San Diego Comic-Con International, joined rapper and fellow marijuana aficionado Snoop Dogg on “The Howard Stern Show” to offer advice to a novice toker, and any of Stern’s listeners, on how to properly select and consume weed. (Photo by Gage Skidmore via Flickr; used with a Creative Commons Attribution ShareAlike-2.0 Generic license)
Actor Seth Rogen is helping to spread the word about how to get criminal records cleared as part of the second annual National Expungement Week (N.E.W.) initiative.
In a public service announcement (PSA) released in late September 2019, the noted marijuana enthusiast and co-owner of the cannabis company Houseplant talks about how 77 million Americans have criminal records, adding that “a large amount of these records are for minor offenses and seriously impede millions of people’s ability to live.”
Having a record can impact “access to jobs, housing, education and the right to vote,” Rogen said. “It doesn’t help them and it doesn’t help this country,” Rogen said.
To facilitate expungements and help those with prior convictions, advocacy groups across the country are holding events from Sept. 21–28, 2019, that will provide services including legal aid, voter registration, health screenings, and employment workshops.
Cook County, Illinois, State’s Attorney Kim Foxx, who advocated for a marijuana legalization bill that Democratic Gov. J.B. Pritzker signed in June 2019, also called attention to the events in a series of Twitter posts.
“There’s just millions and millions of people in America who can’t vote, who can’t get a job, who can’t do things that many, many people take for granted because they have been arrested for something that isn’t illegal anymore,” Rogen told Vice in an interview about his advocacy efforts. “To us, that is just unacceptable. Weed should have never have been illegal in the first place, that’s the premise that we operate under.”
Expungement is one restorative justice policy that advocates argue is essential to any legalization model — state or federal — because it benefits communities that have been disproportionately impacted by the war on drugs.
Rogen said he recognizes that racial disparities in marijuana enforcement have put people of color at a disadvantage in the burgeoning legal industry and that many of those who haven’t been marginalized “have been rewarded by being some of the first to flock to the industry and profit off it.”
“We think it’s wildly important to understand the roots of the industry that you are trying to be a part of and to us there would be no way that we would even consider entering this space without really actively trying to rectify the issues that go along with being in the space, and one of the major ones is exactly what you’re saying,” he said.
While perhaps better known for his personal affection for cannabis, which has come across clearly in movies such as “Pineapple Express,” Rogen has also incorporated marijuana into his philanthropic pursuits. He hosted an adult carnival featuring cannabis in September 2019, the proceeds of which went to support research into Alzheimer’s disease.
He also testified before a congressional committee in 2014, joking that he wasn’t there to talk about marijuana but an issue he feels more passionate about: exploring cures for the degenerative disease.
View Rogen’s public service announcement on YouTube.
This article was republished from Marijuana Moment under a content-sharing agreement. Read the original article here.
“We here at Hilarity for Charity love to fight Alzheimer’s disease, but we also love rides, alcohol and weed!” Rogen, who launched his own cannabis company in March 2019, said in a promotional video for the Los Angeles event. “We also love trying to be good people so that in the event there is an afterlife, we don’t go to hell.”
Comedians Adam Devine, Andrew Rannells, Ben Feldman, Casey Wilson, Ilana Glazer, Ike Barinholtz, Jeff Ross, Josh Gad, Kate Micucci, Nick Kroll, Regina Hall, and Riki Lindhome are participating in the event. Skateboarder Tony Hawk is set to do a halfpipe performance. And rapper Anderson .Paak will also put on a show.
Details of where cannabis fits into the program aren’t available on the event site. But Gad, one of the comedians participating, noted in a tweet that this is “the only fair I will attend this year other than my children’s book fair which has a lot less readily available weed.”
I will be at this fair. This is the only fair I will attend this year other than my children’s book fair which has a lot less readily available weed. https://t.co/k88ZSMb3O9
Rogen’s passion for fighting Alzheimer’s disease isn’t new. He’s become an outspoken activist for research into the disease after he witnessed his mother-in-law develop early-onset Alzheimer’s.
In 2014, the actor opened his testimony before a Senate committee hearing on Alzheimer’s disease research by joking that he wasn’t there to discuss the topic some might expect: marijuana.
“First I should answer the question I assume many of you are asking, yes I’m aware this has nothing to do with the legalization of marijuana,” he said. “In fact, if you can believe it, this concerns something that I find even more important.”
Though he didn’t bring it up at the hearing, research has demonstrated that cannabis can help eliminate a toxic protein associated with Alzheimer’s disease. In 2018, the federal government asked the public to submit additional scientific research into the potential therapeutic benefits of marijuana in the treatment of the condition.
Featured image: Seth Rogen, shown speaking as part of the “Preacher” panel at the 2016 San Diego Comic-Con International, is presenting a star-studded adults-only carnival with marijuana as a featured attraction. It’s all for a good cause, as proceeds from the event will go to support Alzheimer’s disease research. (Photo by Gage Skidmore via Flickr; used with a Creative Commons Attribution ShareAlike-2.0 Generic license)