Pandemic-born cannabis retailer celebrates one-year anniversary

Acquiring a retail cannabis license and opening a store was already quite an accomplishment before everybody started covering their mouths. But, ARCannabis even put a notch on top and opened four different locations while faced with the various COVID-19 regulations. We talked to ARCannabis’ Chief Operations Officer Aaron Sinnnathamby and their Regional Manager Matt Chernoff, who […]

The post Pandemic-born cannabis retailer celebrates one-year anniversary appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

ARCannabis hosts Vancouver’s first virtual cannabis cup

Who’s the greatest licensed producer on the market? That’s the question that the retailer ARCannabis wants to answer.  To do so, they launched their first virtual Cannabis Cup called “the ARCannabis Cup”. In this competition, they allow us, the consumers, to vote for our favourite producers on the recreational market. We talked to the ARCannabis Cup […]

The post ARCannabis hosts Vancouver’s first virtual cannabis cup appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Are you a Grey Market Gary or a Newbie Nancy? The four types of cannabis customers

During my time as a budtender in Vancouver, I experienced all different types of customers. Over time, I noticed that some of the conversations started to repeat themselves. This article will introduce you to some of the consumer stereotypes that I’ve encountered and how I recommend to my fellow cannabis consultants on how to serve […]

The post Are you a Grey Market Gary or a Newbie Nancy? The four types of cannabis customers appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

When It Comes to Cannabis Advertising, Weedmaps Stands Out

Weedmaps is the largest technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry’s operating system –  a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy.

Weedmaps was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users. The company also partners with cannabis brands and retailers to ensure customers have the most current and comprehensive product selection. Weedmaps generates more user interest and engagement than any other cannabis platform with features such as promo codes and live menu integrations with multiple point-of-sale systems. Paired with its two-way authentication brand verification process, Weedmaps offers a valuable shopping experience and greater purchasing options for consumers.

With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The Brand Verification Badge helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales.

Targeting Cannabis Consumers at Scale

Each month, 8 million people visit weedmaps.com to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. They are value shoppers who respond strongly to opportunities for savings and value.

Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales.

Weedmaps Senior Advertising Manager Adam Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the advantages Weedmaps has over other marketing platforms. “There are limited advertising options for cannabis companies to target in-market cannabis consumers at scale,” he said. “And while at times, those other channels can be effective, advertisers often can’t unlock scale and ensure they are delivering to a cannabis audience. They also have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.”

As the largest technology company in the legal cannabis economy, Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. Being top-of-mind during a user’s buying journey is powerful – it’s the key to success, and brands and retailers can capitalize on that with Weedmaps. 

Measurable Rich Insights

Advertising is the key for brands and retailers looking to connect with engaged consumers shopping on weedmaps.com.

Weedmaps measures their highly efficient paid advertising products’ success and effectiveness, offering advertisers detailed insights and associates with every paid promotion. Clients can use this information to better understand what consumers are searching for.

“What sets us apart is that we are building more and more tools and reporting for clients so they can see the return on their advertising spend,” Hirschberg said. “When you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients.”

Armed with specific consumer-engagement insights, Weedmaps clients can strategically set a path to their business’s higher bottom line. This year alone, for over 300+ advertisers and 1,000+ campaigns, Weedmaps has generated:

  • 250M+ Impressions
  • 1.5M+ Orders and Calls
  • An average return on ad spend of $18-$22
  • An average lift of 107% in views to their brand or retailer listing

Hirschberg says Weedmaps sees higher engagement and a better return for clients that leverage on-site features such as promo codes and brand verifications. “It helps drive consumer trust and validates the relationship between the retailer and brand,’” he said. “Combining forces between retailers and brands sends a compelling message to consumers while also offering them a discount code they can act on immediately.”

Find Options for Every Budget

Regardless of the capacity in which cannabis businesses choose to participate, every retailer and brand can rest assured they are both adding and receiving value when they join the Weedmaps community.

Free

The entry-level, no-cost package for brands and retailers allows them to create their base presence on the site. It unlocks a limited number of features to enable the business to start operations and leverage the benefit of being one of the industry’s authoritative directories helping boost their SEO scores. Advertisers can add as many products as they like to the Weedmaps product catalog, opting to label whichever products they like as “Featured Products” within their brand or retail page. With this basic package, users can easily discover businesses and learn about their retail locations, products, and where to purchase it online or in-store. 

Paid

Brands and retailers wishing to stand out can purchase an advertising package that includes a premium listing on the Weedmaps homepage, map and shop pages. Various display banners are also available, such as the homepage hero banner and the SERP banner, which are strategically interjected throughout the buyer journey.

Will add: Learn how to get started and leverage WM Ads offerings today.

The post When It Comes to Cannabis Advertising, Weedmaps Stands Out appeared first on Cannabis Now.

A look at the new BC Government Cannabis Programs before BC elections

No question, we live in unprecedented times, and in many ways, it’s changing the social landscape. The focus has shifted from celebrities to health care and for a politician, a positive public opinion can unlock new doors, for good or ill. From the CERB benefit to increased surveillance, COVID-19 has brought about all sorts of […]

The post A look at the new BC Government Cannabis Programs before BC elections appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Promising Pot before an election – A look at the new BC Government Cannabis Programs

No question, we live in unprecedented times, and in many ways, it’s changing the social landscape. The focus has shifted from celebrities to health care and for a politician, a positive public opinion can unlock new doors, for good or ill. From the CERB benefit to increased surveillance, COVID-19 has brought about all sorts of […]

The post Promising Pot before an election – A look at the new BC Government Cannabis Programs appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Fire & Flower announces strategic investment by Alimentation Couche-Tard

/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES./

The post Fire & Flower announces strategic investment by Alimentation Couche-Tard appeared first on Cannabis News | Lifestyle Tips | Expert Opinions | Stocks.

Fire & Flower Secures Agreement to Acquire Cannabis Store License of Regina, Saskatchewan

/EDMONTON, July 22, 2019 /CNW/ – Fire & Flower Holdings Corp. (“FFHC”) (TSXV: FAF) today announced that its wholly-owned subsidiary, Fire & Flower Inc. (“Fire & Flower” or the “Company”) has entered into a binding agreement to acquire all of the issued and outstanding shares (the “Acquisition”) of 102056025 Saskatchewan Ltd. (the “Acquired Company”) from Mera […]

The post Fire & Flower Secures Agreement to Acquire Cannabis Store License of Regina, Saskatchewan appeared first on Cannabis News | Lifestyle Tips | Expert Opinions | Stocks.

Ontario Retail Expansion Applauded by Cannabis Council of Canada

OTTAWA /CNW/ – The Cannabis Council of Canada (“C3“) applauds the Government of Ontario for its July 3 announcement of an expansion of adult use retail cannabis licenses. “Ontario has taken a significant step forward in creating a mature, robust and responsible legal cannabis sector,” said Megan McCrae, Board Chair of C3 and VP of […]

The post Ontario Retail Expansion Applauded by Cannabis Council of Canada appeared first on Cannabis News | Lifestyle Tips | Expert Opinions | Stocks.