Cannabis Branding: Smart Marketing or Too Much Waste?

Cannabis legalization appears almost certain to do more good than harm for the world. As an industry takes shape and drug war victims incrementally receive a modicum of restorative justice, we may sometimes overlook the adverse impacts along the way. Waste continues to be a primary concern. 

Legalization across the states leads to an influx in operators and often strict regulations around child-safe packaging. Making matters worse, cultivation from licensed and unlicensed farms can often create significant impacts on water, waste and the land. So much so that a 2021 Colorado State University study found that the state’s indoor and greenhouse grows produced more gas emissions than in-state coal mining.

The waste concerns aren’t exclusive to producers and retailers. Marketing materials contribute a smaller yet still troubling amount—be it copious amounts of fliers at dispensaries or promotional materials wrapped in layers of plastic or cardboard. 

High Times spoke with several cannabis marketing leaders to better understand the issue, its magnitude and why cannabis, a space aiming to revolutionize, often falls into such wasteful marketing practices. 

Marketing Materials A Concern, But Far From Cannabis’s Most Wasteful 

Most respondents believe that marketing and promotional waste isn’t the primary industry concern. However, most also felt it is an issue worth addressing now.

Brett Puffenbarger is one person fed up with superfluous marketing material. Puffenbarger, the director of sales and marketing for FOCUS – Foundation Of Cannabis Unified Standards, told High Times, “I’m really tired of getting handed 150 flyers every time I go to an event.” He added, “I’m even more tired of the 75 inserts I get in a bag,” when visiting a dispensary. 

Justin Johnson, founder and CEO of product platform BudsFeed, has worked in marketing and branding since 2004. Johnson, also the co-founder and CMO of Chill Steel Pipes, believes that only a handful of major companies invest in substantial promotions at this time. 

“While it is probably a large number overall, I think marketing and public relations waste is probably a small percentage of the industry’s overall waste concerns,” he stated. 

Johnson believes much of the marketing waste stems from company growth. He noted that brands need to establish regional managers for ordering promotional materials like bags, pens, stickers and other items.

“For that reason alone, you’re bound to see a lot of waste among MSOs who have individual budgets for different markets and aren’t necessarily ordering swag across the enterprise,” he said, adding that the concern is not unique to cannabis. 

Strict Regulations Lead to Industry Reaction

Lisa Buffo, founder and CEO of the Cannabis Marketing Association, said packaging is the primary concern. She cites strict regulations and single-use materials as leading sources of the problem. While waiting on rules to change, Buffo implores consumers, influencers and the media to give companies feedback about its marketing materials. 

“It’s okay to give brands feedback and let them know that you value less waste and would like the brand more if they acted accordingly,” said Buffo. 

New York City-based publicist Melissa Vitale said she hasn’t seen as much waste from cannabis as she has from beauty and wellness PR efforts. “I’ve seen juice companies send an entire cooler of juices to a journalist with a Brooklyn-sized apartment, and they were allergic to most of the juices,” she reported.

While the issue is a concern, she agrees that cannabis isn’t on the level of other major industries. “As much as we joke that PR is the devil, compared to other direct-to-consumer marketing initiatives, PR for cannabis isn’t at a scale large enough to make a massive dent in the industry’s waste concerns,” she stated.

Still, Vitale wants to cut down on waste. Her firm, MAVPR, recently launched PressBoxx, a quarterly box emailed to media professionals featuring her clients in cannabis and sex. 

“Rather than dedicating mailers to individual brands, we specialize in multi-client send-outs that minimize the amount of packages that individual press receive,” she explained. The PR head added that her brands are advised to include products people want to use and avoid branded products that are likely to be re-gifted or thrown away. 

How to Implement Eco-Conscious Marketing

Marketing leaders advise brands to think about the environmental impact of their marketing materials. At the same time, they have to consider if people will use the product rather than be concerned about its production cost. In some cases, that consideration may lead to digital efforts rather than physical materials. 

Johnson sees cannabis transforming into a consumer packaged goods (CPG) business. He added, “Getting your product in people’s hands through sampling and gift boxes has always been a best practice.” Rather than fighting what he sees as inevitable, Johnson said brands need to consider what they create and where it may eventually end up—the landfill. He recommends using compostable packaging. 

He also recommended avoiding branded items people will likely throw away. 

“When making something, brands should invest in an original design people will actually wear proudly and not just a branded piece of garbage,” Johnson elaborated. 

Puffenbarger offered a similar take. He recalled a cannabis brand offering free sunglasses at an outdoor summer event. “By the end of the day… I probably saw a hundred people wearing those sunglasses,” he recalled. He added that the wearable brand exposure almost made the company seem like a primary sponsor of the event. 

Kyle Rosner, director of media relations at cannabis agency 420Interactive, said his company advises brands to rely on emails, newsletters and other digital efforts. 

“Our number one recommendation to brands for effective eco-friendly marketing is to build their email lead list for targeted digital communications and PR,” he said. 

Rosner said iPads at demos set to specific company landing pages have increased signups. The company offers in-store discounts as additional signup enticements while also helping drive in-store sales for the dispensary. 

Despite acknowledging the issue, waste will likely continue to plague the cannabis space for some time. However, the consensus is that now is the time to act. “If you’re not thinking about the environmental impact of your marketing efforts, you’re probably not thinking about the impact of your product,” Buffo opined. 

The post Cannabis Branding: Smart Marketing or Too Much Waste? appeared first on High Times.

Legal Woes: German Marketing of Medical Cannabis

The German medical cannabis market is one of the largest in the world. Indeed, as of 2021, it is not only the largest market in Europe, but also responsible for driving cultivation plans across many sunnier and lower labor cost locales. This is true of both countries in the European Union (EU) and further flung spots, all hoping to export cannabis to a country, which so far has not, by design, been able to domestically source the medical cannabis consumed in the country. 

All well and good—but this is the good news. 

In fact, the pharmaceutical infrastructure that faces medical cannabis companies is far from either clear cut or easy to navigate. Here is why.

Cannabis is Defined by Law as a Controlled Narcotic Drug

The first issue facing all distributors in the German market, is that cannabis, legally, is defined as a narcotic at a federal level. To date, despite a decision on the European level last fall, this also includes low THC hemp—which has led to a number of lawsuits and embarrassing contretemps of late even on the non-medical, commercial level

Beyond this, however, cannabis as medicine is clearly now present in the system—but merely importing and or registering strains and brands (no matter who makes them or where such flower or products come from) is far from enough to get sales.

Unlike the U.S. (for example), pharmaceutical drugs may not be advertised directly to potential consumers (also known as patients).

As a result, cannabis specialty, just like general pharmaceutical distributors, must engage in a strange, highly inefficient and expensive, three-step process to obtain prescriptions that starts but does not, by any means end, with what is euphemistically called “doctor education.”

Step by Painful Step

The first pre-step is actually still quite difficult for all nascent distributors who are not in business at all and wish to jump directly into the cannabis specialty business. Namely, before they can obtain their final licensing and approvals, they must identify a qualified supplier. As there is only one distributor in the country that handles domestically grown cannabis, this means that everyone else has to find companies who want to work with them. 

Five years ago, this meant one of two things. Find a Canadian company who wanted to expand to Europe and Germany or go to Bedrocan, the Dutch cultivator right across the border. As a result of the early rush, Bedrocan also began to limit both the amount of cannabis it was willing to sell, per distributors this way, and then limited the number of distributors it was willing to work with.

The Difficulties and Dichotomies of German Cannabis Prescriptions

Once a distributor has at least one offtake agreement with a certified company and all its licensing and approvals in place, the real struggle begins. To get your strain or brand of cannabis sold in German pharmacies, distributors must do several (expensive and time consuming) things beyond just obtaining the licenses required and obtaining the product. They must educate doctors about their strain or product and find patients to advocate for their brand when they do get in front of a cannabis prescribing doctor. 

For the privately insured, finding a doctor is not a big issue anymore, particularly in the larger cities. “Schmerz zentrums” (pain clinics) are staffed by doctors who are usually sympathetic to patients with a provable, pre-diagnosed condition. If one has private insurance, it is also not necessary to get a referral by a general practitioner. That said, both the doctor visit and the cannabis must be paid for, out of pocket and up front, by the patient. 

For those on statutory or “public” health insurance, the battle is even tougher, starting with finding willing doctors. Once found, however, it is at this point that the doctor must work with the patient to fill out forms and wait for the approval from the regional approvers (not even individual health insurers). Once that approval happens, patients can then ask for the brand of cannabis they want. Assuming the doctor is sympathetic and does so, they must then take this prescription, with the specific brand written on the paper itself, to a specialist pharmacy. These days, such pharmacies can order overnight.

Regardless, none of this is easy. So far, distributors have relied on a variety of methods (including free press, hiring pharma representatives and sponsoring events) to try to reach both the public and prescribing doctors. To add even more complications, the availability of doctors and their willingness to prescribe also varies by state.

For example, the Frankfurt city agency responsible for training new cannabis doctors will not give out the names of doctors they have trained. Further, as admitted to High Times, they understand that most doctors who work with statutory health insurance patients in the state of Hesse are refusing to take on more than two cannabis patients per practice.

The Future of Generic Extracts

Given all of these problems, not to mention the markup that is available, liquid dronabinol, the global generic, 96 percent THC extract, is highly popular in the German market these days. The reason? It is easier to market to both doctors and patients, not to mention obtain approval via health insurance (because of the “generic” designation).

That said, most patients do not want to take this extract, preferring other medications or treatments.

Patient Outreach Remains Critical but Hard

Every distributor in Germany maintains online patient outreach. Indeed, Facebook and other social media groups for patients are relatively widespread. However, this is far from a panacea. As dedicated as patients can be to specific brands, they are most dedicated to finding a regular supply and source of their drug.

This remains, by far, the hardest hurdle to broach, sadly, in a country with insurance coverage of cannabis at least by statute, but where it also took until late last year for the first patient to secure a guaranteed yearlong prescription.

Until any of these dynamics change—via legal challenge or greater statutory reform—marketing any kind of cannabis, and via any source, traditional or not, is an uphill challenge.

The post Legal Woes: German Marketing of Medical Cannabis appeared first on High Times.

Episode 61 – How New York and New Jersey Are Legalizing Marijuana with Evan Nison

Activist and entrepreneur Evan Nison speaks with hosts Jordan Wellington and Andrew Livingston about how their home state of New Jersey as well as New York as legalizing marijuana, as well as some of the work he’s done and is doing through his PR company NisonCo. Produced by Shea Gunther.

The USA CBD Expo 2021 – Coming to a City Near You!

After a more than a year of COVID restrictions and so many industries moving toward zoom meetings, remote jobs, and other virtual work options, I was starting to doubt that we would ever get the opportunity to engage in face-to-face cannabis conferences again. Thankfully, I was wrong.

As progressive as we are in the cannabis industry, it’s no surprise that event coordinators and companies are all clamoring to get back to in-person events. Last year’s virtual conferences left much to be desired – through absolutely no fault of the event coordinators – but we all know the real magic happens when you communicate face-to-face. When you actually get to see the booths, hold the products, and have real-life conversations with people, it’s much easier to make those life-changing deals and connections.
This year, The USA CBD Expo is back in full swing and touring the country as we speak

TIP: Use coupon code TESTERS for 50% off any ticket to any show.

Are you a cannabis aficionado who is interested in learning more health benefits, legislative changes, events, industry trends, products deals, and so much more? If so, don’t forget to subscribe to The Medical Cannabis Weekly Newsletter for more information!


CBD Explained

CBD, short for Cannabidiol, is the most abundant, non-psychoactive compound found in cannabis and hemp plants. It is legal, although whether it’s derived from hemp or cannabis remains an issue. All “legal” hemp products, including smokable buds, must have less than 0.3% CBD, which can be difficult to achieve sometimes, especially if the CBD was extracted from THC-containing cannabis.

CBD has numerous health benefits. It can be used to provide relief from mental health disorders such as anxiety and depression, it’s frequently used to manage chronic pain in lieu of addictive opiates, it has anti-inflammatory properties, and it’s been a successful treatment for certain forms of epilepsy. It’s actually so effective at treating the latter, that there is an FDA-approved, CBD-based medication called Epidiolex that is used to treat to rare forms of epilepsy: Dravet syndrome and Lennox-Gastaut syndrome.

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The USA CBD Expo

The USA CBD Expo is the leading CBD and Hemp event in the nation and South America. The purpose of this conference is to connect the best, most innovative products and brands to our attendees. The USA CBD Expo successfully brings together a rapidly expanding industry into one global, unrivaled trade show experience. We’re committed to producing the best show possible to advertise our exhibitors’ brands, drive traffic to their booth, and get them closer to potential customers and other businesses.

Upcoming events:

  • June 11-13, 2021: Atlanta, Georgia
  • Aug 29-29, 2021: Medellin, Colombia
  • Oct 29-30, 2021: Chicago, Illinois
  • March 11-13, 2022: Ft. Lauderdale, Florida

Any COVID Restrictions?

As per the website, the show will be live and event coordinators are following strict CDC guidelines to ensure everyone’s safety. This includes temperature checks at the doors, masks required at all times, hand sanitizing stations, enforcing social distancing, and crowd flow control.

Here are a few additional recommendations to from the CDC: Wear a well-fitted mask, stay at least 6 feet (about 2 arm lengths) from others who don’t live with you, clean your hands often, either with soap and water for 20 seconds or a hand sanitizer that contains at least 60% alcohol, avoid close contact with people who are sick, and cover your cough or sneeze with a tissue, then throw the tissue in the trash.

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The USA CBD Expo – How to Attend

For more information on the event itself, as well as how to purchase tickets, check out the USA CBD Expo website here. Also, don’t forget to subscribe to The Medical Cannabis Weekly Newsletter for more info and this and other events, plus coupon codes for discounted ticket prices. We hope to see you there!

TIP: Use coupon code TESTERS for 50% off any ticket to any show.

The post The USA CBD Expo 2021 – Coming to a City Near You! appeared first on CBD Testers.

Cannabis Holidays to Celebrate Throughout the Year

We all know 420 as the quintessential stoner holiday. Even many people who don’t smoke very much have heard of the day; it’s globally recognized. But did you know there are quite a few other cannabis holidays, more quaint and less commercialized ones, that are very much worth celebrating?

So, mark your calendars, call your friends, and make sure you’re stocked up on all your favorite products when these cannabis holidays roll around.

To learn more about cannabis, and for access to exclusive deals on flowers and other products, subscribe to The CBD Flowers Weekly Newsletter


420 – April 20th

First on the list, not because it’s the most well-known but because it’s chronologically first, is none other than 420. The origin of the term 420 can be traced back to a group of five teens from San Rafael, California, the birthplace of many industry trends and the current largest cannabis market in the world. The teens were appropriately nicknamed “the Waldos” due to their preferred hang out spot – a wall outside of their high school. In the fall of 1971, the Waldos got wind of a rumor that a Coast Guard planted some cannabis seeds there and was no longer able to tend to his field.

Every day after school, they would pile into one of their cars, have a little smoke sesh, and scour the Point Reyes National Forest for this legendary crop. Their daily meeting time? 4:20 p.m. They never did find the elusive crop (that likely didn’t even exist), but they did manage start a trend that would first take over their high school and soon reach global status.

The phrase “420” quickly spread around, especially with teens and young adults, because it allowed teens to talk about cannabis openly while their parents, teachers, and supervisors were none the wiser. Eventually, thanks to some attention from Grateful Dead and a simple flyer that read, “We are going to meet at 4:20 on 4/20 for 420-ing in Marin County at the Bolinas Ridge sunset spot on Mt. Tamalpais.” Once High Times printed the story, accompanied by a photo of the flyer, it was game over… 420 was officially a thing.

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Jack Herer’s Birthday – June 18th

If you live in a legal or medical market, it’s not uncommon to find numerous strains with “Jack” in the name. Jack Diesel, Critical Jack, and Super Jack are all variants of the infamous sativa strain, Jack Herer. A lot of people, both consumers and those within the industry, know about the potent effects and robust flavor of this strain, however, many are unfamiliar with the man behind the strain.

After serving in the U.S. Army and moving to Los Angeles, California, Jack tried marijuana for his first time at the ripe of 30 years old. After falling in love with the plant and its effects, he quit his job and opened a head shop in Venice Beach, a mecca for art and hippie culture at the time.

By the 1970s, Jack Herer became a powerful presence in the movement to legalize cannabis. Herer spent a lot of time at the Library of Congress, reviewing decades of government-backed research on marijuana benefits and hemp fiber uses. He used this information for his 1985 book, The Emperor Wears No Clothes, which marked a watershed in his career as a cannabis industry activist.

His book quickly became known as the “holy grail” or “bible” of cannabis knowledge. To this day it is still viewed as a classic and a must-read for anyone with any sort of involvement with cannabis. To commemorate his many strides in the cannabis industry, many choose to celebrate his birthday, June 18th, by lighting up a joint, bowl, or blunt in one of his legendary strains.

710 – July 10th

For most people, July 10th is just another day; but in the cannabis industry, it’s a new-ish holiday to celebrate dabs. While most people view this as a very recreational form of using cannabis or hemp buds, many medical patients utilize it for the strong and fast-acting effects. Concentrates have anywhere from 50 to 90 percent cannabinoid content.

The exact origins of how this holiday came to be remain a bit hazy, but the date was picked for one simple reason: when you take the number 710, and flip it upside it looks just like the word “OIL”. The first documented 710 celebrations were back in 2012, when Washington and Colorado became the first states to legalize recreational cannabis and thus, created The 7/10 Cup to showcase newly permitted concentrate products.

Current 7/10 celebrations consist of concentrate consumption, usually via a popular method referred to as “dabbing”. Concentrates come in many forms such as wax, shatter, and bubble hash, and you can get both THC and CBD varieties. A small amount of concentrate is loaded into a dab rig then heated with a blowtorch.

CBD Day – August 8th

August 8th is celebration of cannabidiol specifically. Although it technically started as a marketing campaign, it’s grown to be nationally recognized as a day to spread awareness about the numerous health benefits of using CBD, arguably one of the most important cannabis holidays. Unlike THC, CBD is non-psychoactive so it’s primarily used in the wellness sector and there is even and FDA-approved medication, Epidiolex, that utilizes CBD as the main ingredient.

Although Epidiolex is only prescribed to patients with a few rare forms of epilepsy, CBD is used to treat a laundry list of different ailments including anxiety, depression, insomnia, pain, nausea, and other neurological disorders.

CBD is legal in all 50 states and, according to a recent Gallup poll, 64 percent of Americans have tried it at least once or have some level of familiarity with it, and 14 percent of people use it regularly. For adults under the age of 35, it is the preferred treatment method for mental health disorders.

Cannabis Holidays – Final Thoughts

Aside from 420, what cannabis holidays will you be celebrating this year? And how do you plan to celebrate? Let us know in the comment section below and make sure to subscribe to The CBD Flowers Weekly Newsletter for exclusive deals on flowers and other products.

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The post Cannabis Holidays to Celebrate Throughout the Year appeared first on CBD Testers.

Finding the Balance Between Holiday Spirit and Commercialism this 420

When 420 began back in the early 1970s, it was simply a day for weed smokers to connect during a time when that wasn’t always an easy feat. April 20th was an underground stoner holiday that has long held a special place in cannabis tradition and lore. However, as cannabis continues to find its place in the mainstream, the quirky, light-hearted fun of 420 gave way to unchecked commercialism and has now become little more than a day to score deals if you’re a consumer, and sell extra products if you’re a business owner – it’s basically the Black Friday of the cannabis industry.

Some people don’t mind the trend, and for the sake of keeping it honest, I definitely love a good 420 deal myself. But deals aren’t everything, it’s important to remember the true meaning behind 420 – friends, oneness, and progress. Some companies and industry professionals have denounced the materialistic nature of modern-day 420, altogether and are hoping to take the holiday back to its carefree origins.

For more articles, follow us on social media and subscribe to The CBD Flowers Weekly Newsletter. We also have exclusive deals on flowers and other products, for those of us still shopping for and participating in 420!


History of 420

The origin of the term 420 can be traced back to a group of five teens from San Rafael, California, the birthplace of many industry trends and the current largest cannabis market in the world. The teens were appropriately nicknamed “the Waldos” due to their preferred hang out spot – a wall outside of their high school. In the fall of 1971, the Waldos got wind of a rumor that a Coast Guard planted some cannabis seeds there and was no longer able to tend to his field.

Every day after school, they would pile into one of their cars, have a little smoke sesh, and scour the Point Reyes National Forest for this legendary crop. Their daily meeting time? 4:20 p.m. They never did find the elusive crop (that likely didn’t even exist), but they did manage start a trend that would first take over their high school and soon reach global status.

The phrase “420” quickly spread around, especially with teens and young adults, because it allowed teens to talk about cannabis openly while their parents, teachers, and supervisors were none the wiser.

Trends spread around high schools all the time, but how did the 420 become internationally known? That took some star power, for which we have the Grateful Dead to thank. The Waldos had connections with the Grateful Dead. Mark Gravitch’s father managed the band’s real estate and Dave Reddix’s older brother was good friends with Phil Lesh, the Dead’s bassist.

At a Dead concert during Christmas weekend 1990, High Times reporter Steve Bloom was handed a flyer that read, “We are going to meet at 4:20 on 4/20 for 420-ing in Marin County at the Bolinas Ridge sunset spot on Mt. Tamalpais.” Once High Times printed the story, accompanied by a photo of the flyer, it was game over… 420 was officially a thing.

What 420 has become

Instead of a chill day to get together with your friends and enjoy the wonder that is dank weed, 420 has become a day to scroll the internet or local dispensary menus for the best deals. On average, cannabis consumers plan to spend just under $150 on 4/20 alone, which for most of them, is equivalent to or more than their typical monthly spending.

“I think brands that associate themselves with cannabis kind of get that contact high. In other words, they’re just considered to be cooler by association,” said Kit Yarrow, consumer psychologist at Golden Gate University. “As pot becomes more legal, more discussed, more interesting to people, more widely used, then 420 becomes more mainstream as well.”

This boost of “coolness” provided by cannabis translates into big money for companies that offer marketable products. Companies in the beauty industry can formulate a quick CBD lotion, offer it at a discount on 420, and they have a quick marketing campaign that can net thousands of dollars. It’s great when cannabis companies offer a token of appreciation to their customers which frequently comes in the form of a discount, but when everyone is trying to cash in on the 420 momentum, it can be a bit over the top. Some companies are choosing not to participate in the madness, and it is easy to see why.

One example is Scott Sundvor, CEO and co-founder of Space Coyote, a San Francisco-based infused joint maker who was thoroughly disappointed that what “started as a celebration of weed has degenerated into consumerism and bargain hunting at dispensaries,” he mentioned in a Forbes interview. He says that his company is encouraging consumers to be “less retail-obsessed” this holiday season. “This 420, we encourage everyone to get out in nature, light up a joint, and enjoy their day and this beautiful plant to the fullest.”

Evelyn LaChapelle, a program associate at the Last Prisoner Project, a nonprofit focused on cannabis criminal justice reform, believes 420 is a distraction from more important priorities. “Before going to prison I celebrated 420 with the rest of the thousands of people who celebrate every year,” she said. “After prison I realize that thousands of people around the country celebrate cannabis while 40,000 people still sit in prison for cannabis. The legal industry must do something to right this wrong.”

Overall, I think people are just tired of this “money rules all” society that we have become, and they’re searching for some deeper on many different levels. How you enjoy your free time certainly counts.

Speaking of Black Friday…

Similar trends are starting to happen in the retail world as well, with many companies beginning to boycott black Friday. Over the last couple of years, Apple, Costco, Crate & Barrel, IKEA, Nordstrom, Sam’s Club, Staples, and many other retailers are rejecting Black Friday in response to the “discount creep” that has quickly led to deals starting on Thursday, Thanksgiving of all days.

Some people refer to it as “Black Friday Eve”, “Black Thursday”, or “Gray Friday,” but many are somewhat disturbed by the blatant materialism being displayed on a holiday when we are supposed to give thanks for all that we do have. It’s irony to the max.

It is an incredibly smart and practical move on the companies’ parts, marketing masquerading as anti-marketing. On the surface, it’s a boycott that directly disadvantages them. However, it is viewed publicly as a “brave” and “moral” stance, so people who feel the same way about Black Friday are then more likely to support these companies. A study conducted by the research firm MarketLive found that roughly 65 percent of consumers “hate or dislike” the trend of retailers opening stores on Thanksgiving Day, and only 12 percent firmly support the idea of it.

Final thoughts

Again, deals aren’t a bad thing. They’re actually wonderful in my opinion – I’ll be stocking up at my local dispensary and we’ll have some amazing deals in our newsletters as well, but it’s important to remember they’re not everything. The real purpose of this holiday is togetherness among fellow stoners, so call up a friend, take a walk in nature, volunteer somewhere or get involved in your local cannabis activism community; whatever makes you feel like you’re truly seizing the holiday. Take those deals you get and share them with a loved one!

What are your plans for 4/20 this year? Drop us a line in the comment section below and make sure to subscribe to The CBD Flowers Weekly Newsletter to make sure you don’t miss anything this April 20th!

The post Finding the Balance Between Holiday Spirit and Commercialism this 420 appeared first on CBD Testers.

What is Cannabis Industry White-Labeling?

Getting a cannabis license and building a brand in the industry can be incredibly complex and daunting – which has many producers utilizing a practice known as white labeling.

White labeling, or white-label branding, is a common practice in mainstream industries in which a company removes their own brand and logo from the end product and uses another company’s brand, usually a more established one with a wider client base. This is common with many well-known brands such as 365 brand from Whole Foods Market, Costco’s Kirkland brand, and Walmart’s Great Value products – all of which are manufactured by numerous other smaller companies.

Many agree that there are some very promising opportunities for cannabis-industry white-labeling because not many companies are doing it yet.

Daniel Yi, managing partner and chief strategy officer of Bellflower, California-based product maker Inanna Manufacturing, said opportunities for white-labeling in the cannabis space are great because few companies are doing it.

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“Many entrepreneurs have ideas for brands and would like to get into the cannabis industry, but they are unable to do so because they can’t get a license,” says Daniel Yi, managing partner and chief strategy officer of Bellflower, California-based product maker Inanna Manufacturing.

Yi himself got his start in the in the cannabis industry four years ago by white-labeling his products under the MedMen Enterprises brand, a company that (at the time) was a wildly successful multistate operator.

“There are a ton of people who are super good at cultivating cannabis efficiently,” Yi said. “Why spend a lot on that if you have a great retail concept? It’s more about segmenting into areas of expertise. Coca-Cola doesn’t bottle its own soda. The same thing will happen with cannabis.”

Inanna holds one of California’s Type 6 cannabis-manufacturing licenses, which allows his company to make infused products such as topicals, gummies and other baked goods. They do not grow cannabis or offer extraction services.

In California, Old Pal is a popular brand at dispensaries, with most consumers believing Old Pal is the actual company growing the flower. However, Old Pal is actually a popular white-label brand for many growers in the area.

Old Pal partners with about 100 legal cultivators, which has helped them avoid any licensing challenges faced by the growers themselves. Old Pal products can be found in about 350 cannabis stores but only operates one office with 29 employees.

This unique business model is perfect for anyone who is good at marketing and interested in working in the cannabis industry (and closely with products and retail shops), minus the hassle of keeping up with rigorous licensing practices.


RESOURCES:

Synthetic Cannabinoids (Are they synthetic cannabinoids safe?)
The Endocannabinoid System Explained (Why Cannabis Is Good for Our Bodies)
Everything You Need To Know About CBD Isolate (a deep look into hemp extracts)

Cannabinoids 101 – Spotlight on CBN (Cannabinol)
Your Complete Guide to EU GMP-Certified CBD Isolate and Distillate – Spotlight on the regulated EU market

Everything You Need To Know About CBG Isolate
Newest Cannabinoid Powerhouse – CBC – What Can It Do for You?
What is DELTA 8 THC (FAQ: Great resource to learn about DELTA 8THC)
The CBD Flowers Weekly newsletter (your top resource for all things smokable hemp flowers)
The Medical Cannabis Weekly newsletter (International medical cannabis business report)
The Legal Landscape Of CBD Hemp Flower In Europe

The Delta 8 Weekly Newsletter (All you need to know about Delta 8 THC)
Regulators Go After Smokable Hemp Flower – What Does The Future Hold?
The Complex Issue of Marijuana and Hemp Business and Legalization On Tribal Land
Government Assistance Options for U.S. Hemp Farmers Affected By COVID-19

The post What is Cannabis Industry White-Labeling? appeared first on CBD Testers.

Best Deal Of The Year – $9.99 Delta 8 THC Vape Cartridges

After Black Friday and Cyber Monday, where we have seen the best deals ever on Delta 8 THC products, we thought that now finally we can get some rest, at least until Christmas. We were wrong… The best deal of the year, the Delta 8 THC $9.99 vape cartridges just got extended, so for the next 48 hrs, you can still get the same premium Delta 8 THC vape cartridges for only $9.99/cart!

However, the sellers informed us that this is the FINAL SALE, and once it is over, or when they run out of stock, the price of these Delta 8 THC vape cartridges will go back to $19.99/cart.

As always, the best deals are shared first with the subscribers of the Delta 8 Weekly newsletter, getting a head-start over the rest of you. Want to join? Subscribe below and save money on Delta 8 THC products!


THE BEST DEAL OF THE YEAR:
$9.99 DELTA 8 THC VAPE CARTRIDGES

While we saw many companies offering this week 1ml vape carts for anywhere between $15-$20, going below $10 for a product normally sold between $24.99 to $34.99 is a bold move. However, this is also a smart one, as it demonstrates an understanding that after Cyber Monday will be over, the whole pricing model is going to change. The same carts, only a week ago sold for betweem $24.99 to $34.99 will have to find a new resting point, lower than what it used to be.

Companies that will continue selling Delta 8 THC vape cartridges for $34.99 (a product that costs them no more than $5 to produce) will have to adapt or to be left aside, as the clients will be informed on their new choices.

However, why wait for Friday, when the prices will be doubled again? Get all of the vape carts you need now, as the price of $9.99/cart is the lowest one ever!


$9.99 Delta-8 THC Vape Cartridges

$9.99 Delta 8 THC vape cartridges
$9.99 Delta 8 THC Vape Cartridges

The $9.99/cart offer comes as part of a BOGO deal (Buy One Get One FREE) deal, which means that the minimum order is two carts (one of them will become free at checkout). Therefore, for only $19.99 you will get a pair of premium vape carts, once you use PUROBOGO coupon code at checkout.

Choose between: Gelato, Strawberry Cough, Blue Dream, Pineapple Express, Green Crack, Lemon Cake, Mango,Pineapple Orange, Purple Punch, Thin Mint GSC and Key Lime Pie.

Instructions: When you add 2 or more products to your cart, one of them will be free when at checkout. DON’T FORGET TO USE PUROBOGO COUPON CODE!

This sale will run until Wednesday evening, but since supply is limited you should ACT NOW as it will most likely end before…

Click HERE to get $9.99 Delta-8 THC vape carts

(With PUROBOGO Coupon Code)


Other Delta-8 THC Deals:

Delta 8 THC Vape Carts – 10 Pack Special

Delta-8 THC vape carts - 10 Pack Special
Delta 8 THC Vape Carts – 10 Pack Special

Looking to save money? Take this opportunity to stock-up on a bag full of top-level Delta-8 THC vape carts.  

Each package contains 10 full gram Delta 8 THC cartridges (two of each strain): Blue Dream, Bubba Kush, Pineapple Express, Green Crack & Blue Zkittles.

Each delta 8 THC vape cartridge contains approximately:900-940 mg Delta-8 THC and 100-150 mg CBD, CBN, CBC, & organic terpenes.

This is a great choice for anyone looking to stock-up this Cyber Monday on an effective and potent product.

TIP: Don’t forget to use cybermonday coupon code for 25% discount.

Click HERE to get the 10 Pack Special

(With CYBERMONDAY coupon code)

Delta 8 THC Organic & Vegan Gummy Bears – Buy 2 Get One FREE

Cyber Monday Deals on Delta-8 THC: Delta 8 THC Organic & Vegan Gummy Bears - Buy 2 Get One FREE
Delta 8 THC Organic & Vegan Gummy Bears – Buy 2 Get One FREE

If you are looking for quality Delta-8 THC gummies we have found the perfect product for you: The Delta 8 THC Organic & Vegan Gummy Bears.

Each one of these organic bears contains 15mg of Delta 8 THC as well as CBC and CBN for maximum effects. Together, this potent blend creates a powerful sensation that will make you feel very relaxed. 

Each bag contains 30 gummies, 15mg each. All together 450mg Delta-8 THC a bag!

Cyber Monday deal: Buy 2 get one free.
Combine it with the cybermonday 25% discount code, and you will take the total price down to only $37.5 for all 3 bags! An amazing price.

Click HERE for the Delta-8 organic bears deal

(With CYBERMONDAY coupon code)

Buy 2 get 1 FREE – Delta 8 THC Fruit Slice 75mg “Max Strength”

Buy 2 get 1 FREE – Delta 8 THC Fruit Slice 75mg “Max Strength”
Buy 2 get 1 FREE – Delta 8 THC Fruit Slice 75mg “Max Strength”

Looking for the strongest Delta-8 THC gummy? Try the mighty Delta 8 Fruit Slice 75mg “Max Strength” gummies!

These Delta-8 THC candies are a high dosed chewy candy. They feature 75mg of Delta-8 THC in each one as well as CBC and CBN for maximum effects. They deliver a powerful head and body sensation that will have you feeling amazing.

Each bag contains 5 gummies, 75mg each. All together 375mg Delta-8 THC a bag!

Cyber Monday deal: Buy 2 get one free.
Combine it with the cybermonday 25% discount code, and you will take the total price down to only $37.5 for all 3 bags! A must-have deal.

Click HERE for the Delta-8 ‘Max Strength’ gummies

(With CYBERMONDAY coupon code)

Don’t forget to subscribe to the Delta 8 Weekly newsletter for the best Delta 8 THC deals.


Buy a 1/2 Ounce of Delta 8 THC flowers and get a FREE Bag of Delta 8 Gummies

Hot Hemp - Delta 8 THC infused hemp flowers
Buy a 1/2 Ounce of Delta 8 THC flowers and get a FREE Bag of Delta 8 Gummies

If you are looking for Delta 8 THC flowers (premium hemp flowers infused with Delta 8 THC) then we have found the best product for you, the ‘Hot Hemp‘ flowers, currenly on sale!

Current deal: Buy a 1/2 Ounce of Delta 8 THC flowers and get a FREE Bag of Delta 8 Gummies.

About the ‘Hot Hemp’ flowers:
These delicous hand crafted flowers are carefully treated with the power of Delta 8 THC, giving you a powersful flower that is both high on CBD and on Delta-8 THC. You need to try it in-order to experience this new sensation. Great smoke!

Choose between: Sour Space Candy, Cherry Blossom & Suver Haze.

Click HERE to get ‘Hot Hemp’ Delta 8 flowers


Bulk Prices For Delta 8 THC Organic & Vegan Gummy Bears

Delta 8 THC Organic & Vegan Gummy Bears
Bulk Prices For Delta 8 THC Organic & Vegan Gummy Bears

If you want to even save more, you can get an additional BIG DISCOUNT when buying bulk.

With aproximately 180 gummy bears per pound, you can get them for as low as $45/lb (when using the cybermonday 25% discount code and choosing 5 lbs).

Click HERE to get bulk prices for the Delta-8 organic bears

(With CYBERMONDAY coupon code)

BUY BULK – MAX STRENGTH – 75mg Delta-8 THC Candies

Maximum 75 mg Delta 8 THC
Maximum 75 mg Delta 8 THC

Another great way to save big on Delta-8 THC candies, is by choosing the MAX STRENGTH 75 mg Delta-8 THC candies.  

With aproximately 36 candies per pound at 75 mg each, you can get the strongest gummy for the lowest price!

Don’t forget to use the cybermonday 25% coupon code for the maximum discount.

Click HERE to get bulk prices for the MAX STRENGTH candies

(With CYBERMONDAY coupon code)

By the POUND – Bulk Prices For Delta 8 Hemp Flower

By the POUND – Bulk Prices For Delta 8 Hemp Flower
By the POUND – Bulk Prices For Delta 8 Hemp Flower

Need to stock-up on premium Delta 8 infused hemp flowers? Take advantage of our 25% discount code and buy a pound of ‘Hot Hemp’ flowers for the lowest price ever!

The ‘Hot Hemp’ flowers are premium hemp buds, carefully treated with the power of Delta 8 THC, providing flowers that are both high in CBD and in Delta-8 THC. A unique smoking experience, incomparable with anything else you may have tried before.

Choose between: LifterSour Space Candy & Suver Haze.

Don’t forget to use cybermonday coupon code for a 25% discount!

Click HERE to get Delta 8 flowers by the pound!

(With CYBERMONDAY coupon code)

Affiliate disclaimer: We work hard to find and verify the best products, so we may include affiliate links to support the maintenance and development of this site.

The post Best Deal Of The Year – $9.99 Delta 8 THC Vape Cartridges appeared first on CBD Testers.

First Ever Marketplace Exclusively For Delta 8 THC Products

Introducing a first-of-its-kind marketplace for all things delta 8 THC, Direct Delta 8. Direct Delta 8 will serve as the premier online retailer for a growing array of high-quality brands and products.

Why now, why delta 8? The founders of Direct Delta 8 saw a need for a safe, reliable, and enjoyable shopping experience for consumers looking for products. Delta 8 is federally legal thanks to the 2018 Farm Bill.Advertisement

According to the bill, also known as the Agricultural Improvement Act of 2018, “All derivatives, isomers, and cannabinoids in hemp are legal provided that the final products contain less than 0.3% delta 9 THC.”

To learn more about Delta 8 and get deals on flower and other products, subscribe to the Delta 8 Weekly Newsletter


So, not only can consumers legally reap the benefits of delta 8, but they can also rest assured that they’re only getting the highest quality products. Direct Delta 8 is beginning its venture with industry leading brands such as 3Chi, Delta Effex, Skyhio, Urb Finest Flowers, and CannaAid. Users can enjoy vape cartridges that conveniently fit onto a variety of devices, or, they can choose from delta 8 edibles or tinctures.

Like CBD and cannabis itself, delta 8 as a natural therapeutic is not a new concept. Research from various sources, including the National Cancer Institute, has shown delta 8 to have positive effects. If you’re wondering how delta 8 compares to CBD and THC, it can be described as offering a calming body feeling.

While CBD offers no psychoactive effects at all, delta 8’s effects are milder than THC. Therefore, delta 8 may offer promising benefits for individuals who haven’t found relief with CBD but aren’t able to safely or legally access THC. Of course, it’s important for anyone interested in a new remedy to first consult their healthcare provider.


About Direct Delta 8:
Direct Delta 8 was founded in 2020 by a team of individuals passionate about cannabis and its derivatives. Not only does Direct Delta 8 strive to provide the highest quality products and the best customer experience, but it also wants to help people learn more about delta 8 and it’s exciting potential.

SOURCE: PR NEWSWIRE

The post First Ever Marketplace Exclusively For Delta 8 THC Products appeared first on CBD Testers.

4 Ways To Get Socially Involved In Your Community As A Music Artist

Music and brand recognition starts with a connection. Here are 4 ways to get socially involved in your community as a music artist. Play Live Concerts Outdoors Playing a small outdoor concert for your neighbourhood is a great way to get your music heard by others. Not only does it let you connect with potential […]

The post 4 Ways To Get Socially Involved In Your Community As A Music Artist appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.