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Millennials & Gen Z Dominate Cannabis Industry 

April 6, 2023 Published by

Millennials & Gen Z are significant players in the cannabis industry, accounting for 72.1% of all tracked sales in Canada and 63% in the United States. Gen Z is the fastest-growing cannabis consumer group in both countries, according to the latest report from Headset. While Millenials remain #1 – capturing nearly half of every dollar spent on cannabis across North America – Gen Z is creeping up. Millennials & Gen Z also prefer newer forms of cannabis. While older consumers […]

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2022 Cannabis Trends in Review 

December 27, 2022 Published by

How did the cannabis industry fair in 2022? What were the general trends? And what can we anticipate for next year? Who bought cannabis in 2022? What about inflation? We’ll discuss all of that below. The data comes from Headset‘s business intelligence software. They track real-time sales reporting from cannabis retailers via their point-of-sale systems. 2022 Cannabis Trends in Review In the United States, total market sales remained relatively flat throughout the year, except for a few seasonal fluctuations. Total […]

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How Popular are Cannabis Beverages in 2022

November 23, 2022 Published by

So, how popular are cannabis beverages? With just over a month left in 2022, it’s time to take a step back and analyze sales and consumer data for this product category. Using real-time data reporting from Headset, we can see how cannabis beverage sales have increased by 40% in the US and Canada. But more importantly, we can answer questions like: which beverages are the most popular? What are the consumer demographics like? And which markets are cannabis beverages the […]

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Holiday Cannabis Sales

November 2, 2022 Published by

What can we expect with holidays and cannabis sales? Halloween is behind us, but up ahead is Green Wednesday, the American Thanksgiving, and then it’s Christmas. According to Headset data, Christmas is the most important holiday for US cannabis retailers. In 2021, December 23rd ranked the fifth-highest day of the year’s cannabis sales. Compared to other days, sales on December 23rd increased by 74%. Christmas Eve is another important day for cannabis retailers. So let’s take a deeper look into […]

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Cannabis Topicals: Consumer Trends

October 3, 2022 Published by

What’s up with cannabis topicals? Why aren’t they more popular? Cannabis topicals make up less than 1% of total cannabis sales in North America. And its popularity is slowly decreasing in both Canada and the US. Why? They have greater bioavailability than capsules, for instance. You can find near-instantaneous relief by directly applying cream or gel to sore or infected areas. But this also explains why cannabis topicals aren’t as popular.  As flower is the largest category, and pre-rolls are […]

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Making Sense of the COVID Cannabis Surge 

September 22, 2022 Published by

How can we make sense of the COVID Cannabis surge? As reported previously, a pandemic-induced cannabis bubble has now burst. Total market cannabis sales are now in decline but what’s happened is a return to pre-pandemic market conditions. We can answer some pressing questions using real-time sales reporting from Headset Insight. Namely, did we see a more significant decline in transaction volume or transaction size? Which products fared best and worst during the last couple of years? And which customers […]

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Pre-Rolls More Popular in Canada than in the USA

August 29, 2022 Published by

According to a recent report released by Headset, pre-rolls are more popular in Canada than in the USA. Using real-time sales reporting between January and June 2022, Headset found that US and Canadian consumers spent over $752M and $402M (CAD) on pre-rolls. While both countries enjoy this product, Canadians love it. Nearly a quarter of […]

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The COVID Cannabis Bubble has Popped

August 15, 2022 Published by

In March 2020, when governments worldwide – even in so-called “liberal democracies” – put their citizens under house arrest, people started consuming many more substances, including cannabis. This boom was artificial, though. Fuelled by stimulus checks, unemployment insurance, and general fear and hopelessness about the future – the great cannabis boom of 2020 is now […]

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Employee Turnover in Cannabis Retail

July 15, 2022 Published by

High employee turnover is always a problem for retail managers, but what about employee turnover in cannabis retail? Also known as “budtenders,” cannabis retail employees are the frontline of the cannabis industry. They are the people customers most interact with. A good budtender can tell you what strains are suitable for what, which are the […]

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