Hall of Fame: The Mount Rushmore of Cannabis Legends

Willie Nelson, Snoop Dogg and Tommy Chong may be some of the more obvious honorees for Cannabis Now’s Legacy: Hall Of Fame, but they’re hardly alone. Cannabis giants Dr. Raphael Mechoulam, Ed Rosenthal, Dale Sky Jones and Steve DeAngelo also make the cut of the Cannabis Now “Hall of Fame” for 2023.

Tommy Chong

The grandfather of weed and one-half of the most iconic stoner comedy duo in history needs no introduction. READ MORE.

Hall of Fame: Steve DeAngelo

Steve DeAngelo

The cannabis advocate and author was dubbed “the father of the legal industry” by the former Speaker of the California Assembly. READ MORE.

Snoop Dogg

The Long Beach native and hip-hop superstar’s love of cannabis is legendary. READ MORE.

Melissa Etheridge

The breast cancer survivor and Grammy-award-winning singer/songwriter attributes cannabis to opening her conscientiousness when writing music. READ MORE.

Hall of Fame: Dale Sky Jones

Dale Sky Jones

The President and CEO of Oaksterdam University provided the model for cannabis reform as the spokesperson for the first statewide legalization initiative, California’s Prop 19. READ MORE.

Ann Lee

Republicans Against Marijuana Prohibition (RAMP) founder Ann Lee is an unexpected ally in the fight again prohibition. READ MORE

Dr. Raphael Mechoulam

The father of cannabis research paved the road for scientists to better understand the herb’s immense resource for medical purposes. READ MORE.

Willie Nelson

The country music outlaw has been an outspoken cannabis advocate for decades—and out-smoked a few notable names. READ MORE.

Ed Rosenthal

The author and activist is widely regarded as the world’s leading expert on cannabis cultivation. READ MORE.

Mike “BigMike” Straumeitis

The renowned and respected CEO of Advanced Nutrients is as passionate about philanthropy as he is about the cannabis plant. READ MORE.

Keith Stroup

The founder of NORML has spent much of his professional life working to legalize cannabis. READ MORE.

Nikki Lastreto and Swami

The Emerald Triangle power couple is a cornerstone of California’s craft cannabis community. READ MORE.

Ricky Williams

The retired NFL star has used his platform and extensive experience to change the conversation around cannabis for athletes and patients. READ MORE.

This story was originally published in the print edition of Cannabis Now.

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Chris Webber Launches New Strains With ‘Players Only’

NBA Hall of Famer Chris Webber announced the launch of his cannabis brand Players Only with his business partner, Lavetta Willis—and he’s bringing several familiar faces along for the ride including Quavo, Raekwon, Royce da 5’9″, Matt Barnes, and Jason Williams.

The new all-star brand was first announced on August 11. Players Only will feature an array of strains, cannabis oil cartridges, pre-rolls, vapes, as well as sport recovery and performance products. Players Only will also roll out branded apparel and footwear.

Last March, TerrAscend secured exclusive retail rights for Players Only products in Michigan through the acquisition of Gage Growth Corp, securing the way for the brand to drop.

“Players Only is more than a cannabis brand—it’s a lifestyle brand,” Webber said. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage—our Michigan family. Much love to Cookies and Berner, let’s go!”

In October of last year, Webber unveiled a cannabis facility in Detroit complete with a cultivation facility, dispensary, and private consumption lounge. The 180,000 square foot Players Only facility was named the Webber Wellness Compound.

The first strains to roll out include C4, Time Out, and G.O.A.T.’s Milk, as well as Non-Laters and Whipped Cherries. Later on, the brand will roll out additional strains including Blueberry Hotcakes and Ray Jackson’s Black Sox within weeks. While C4 can give off a hashy, Afghani-like appeal, G.O.A.T.’s Milk leans more sativa with a balanced amount of THC and CBD, according to reviewers. Whipped Cherries, on the other hand, tastes exactly how you’d expect it to.

“We have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time,” said Lavetta Willis, co-founder and President of Players Only. “The opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.”

The brand also announced a partnership with Raekwon from Wu-Tang Clan to launch Compliments of the Chef and his partnership with Citizen Grown. Another collaboration involves Hassim Robinson and Winner’s Circle Genetics, to bring the PB&J strain as well as Quavo’s BIRKINZ to Michigan’s cannabis market. Detroit’s legacy brand “Lil Stupid” will also launch for the first time in the adult-use market while Detroit’s own Royce da 5’9″ will roll-out his “Heaven” brand as part of an NFT. Webber’s former Sacramento Kings teammate Jason Williams will also unveil the White Chocolate strain.

Webber recently appointed Matt Barnes, former NBA star and teammate, as Chief Collaborations Officer while launching “The Smoke” with his partner and co-host, Stephen Jackson. The offering’s name is a nod to Barnes’ and Jackson’s award-winning SHOWTIME series, “All The Smoke.”

The “All the Smoke” podcast features “the brash and unapologetic NBA champions, delivers authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball, including culture, social justice, politics, music and more.”

Episodes of “All the Smoke” drop each Thursday.

The launch of the brand will kick off with a limited edition brand collaboration with the Players Only x Packwoods 2.5-gram Blunt, which will be available in select stores. Learn more at the Players Only website.

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