Today’s Weed Wordsearch is all about strains of bud! Don’t be fooled, this quest is not as easy as it seems. Fire up a doobie and get ready! To embark, search for the words listed below the puzzle. When you find a word: Highlight the first letter by clicking on it once. Drag your cursor […]
Here at Cannabis Life Network, we have decided to try a new segment called, “Our favourite strains of the week” and as you can see, this week is Blue Dream and Gelato! There are hundreds of different cannabis strains out there; more and more coming out all of the time. Growers and researchers are constantly discovering […]
It’s officially summer! That means it’s time to get out in the sunshine with some sativas that will keep you in a good mood without making you feel tired, sluggish or sleepy. For people who aren’t leaving the house in the wake of COVID-19, this list of uplifting strains can help keep you in good spirits while staying at home.
Need a mood boost? This gassy, diesel strain is a feel good smoke for people who need some relief from body aches, depression and stress. It’s energizing, euphoric sativa that will help you feel relaxed without leaving you feeling drained and ready for a nap.
Just like the name suggests, this strain has a robust citrus smell and sparkling, zesty flavor. It has a bright, smooth buzz that creeps up on you and leaves you feeling easy-going with a nice, little energy boost that will keep you ready for what’s next.
If you need a quick attitude adjustment, this is a good strain to get rid of an unpleasant, sour mood. It’s a ideal choice for anyone who loves skunky, aromatic weed with heavy flavor. And it’s is also great for helping with a lack of appetite, so prepare for a case of the munchies to follow.
Sweet, fruity and full of berry flavor, this sativa can help with social anxiety and depression. You might start feeling giggly and goofy as tension starts to melt away and the euphoria starts to set in, making it perfect for a night out at a comedy club or at home watching a funny movie.
This is a good strain if you have a day full of activities planned where you’ll need to be present, social and upbeat while you’re out. It’s also useful if you need to focus and stay on task during a productive day at the office.
Fans of waking and baking or those with plans earlier in the day (brunch, anyone?) will appreciate this uplifting strain that can help with nausea and cramps while keeping you feeling clear and focused. This might also be good for late night plans where you need a little help keeping your energy up.
Relax and relieve some stress without feeling weighed down with this powerful hybrid that is known to come on slow and strong. Long-lasting and calming, try this strain out when you need to cut through anxiety or steady your mood before going out to enjoy yourself.
You’ll feel this flavorful strain all over but will still be able to get up and get out to do whatever you’ve got planned for the day. It’s a pleasant, balancing buzz that won’t sneak up on you and steal your energy.
Jack Herer and G13 Haze make up this potent sativa hybrid that will make you feel cheerful, creative and carefree. It’s a stimulating strain that kicks in quickly and pleasantly lingers with its heavy cerebral buzz. Keep in mind, though, if you overdo it, you might be left a little more stoney than planned.
Deep greens and shades of purple make this sweet, fruity look just as good as it tastes. The high is hits heavy but you’ll be left feeling dreamy, floaty and very happy. It’s a potent strain, so first-timers and people with low tolerances should tread lightly.
In the early 2000s, that golden age of Proposition 215 cannabis in California, Mario “Mr. Sherbinski” Guzman was a regular supplier for San Francisco’s legendary Vapor Room. Back then, nobody had heard the name Sherbinski and the notion of a cannabis brand was still an abstraction. Today, nearly two decades later, his company Sherbinskis is on the short list of still-relevant adult-use brands with uninterrupted roots in California’s self-regulated 215 market.
But before Sherbinski’s cannabis was getting name-dropped in rap hits and sold through fancy department stores, Afgoo cold water hash washed from Sherbinski bud by the man himself was a menu staple at the Vapor Room, and a crucial part of my daily routine. For years, the best part of waking up was smoking a bowl of chocolate-black bubble hash with a cup of tar-black coffee on a rickety fire escape overlooking the intersection of Oak and Fillmore streets.
I’m thinking about this memory as I catch myself staring dreamily out the storefront window of a greasy spoon breakfast joint in East Oakland, clutching a white ceramic cup of hot black coffee at a rickety two-top table by the door. I’m waiting for Sherbinski — he’s a few minutes late, I’m a few minutes early — and draining my third cup of coffee, the caffeine from the first two cups already waltzing wildly with the cannabinoids from my morning dab. I’m eagerly eavesdropping on a couple arguing a few tables down when Sherbinski blows through the swinging doors like a Wild West sheriff, radiating the casual swagger of a resident DJ at that nightclub you aren’t cool enough to even stand in line for.
Despite a powerful too cool for school aura, Sherbinski also exudes a sincere humility that falls just short of self-deprecation when he speaks about the success of his work, particularly the way his Gelato phenotypes have become a touchstone and status symbol for rappers and other tastemakers with a taste for top shelf sh*t.
To hear him tell it, Gelato is just one of those special strains that inspires fanatical devotion in some people, and through a convergence of geography, personal connections and work ethic, some of those people are top-selling music artists and fashion influencers.
“It just took a lot of work and white-glove service when it came to providing our products,” Sherbinski told me. “I never had to give a lot of product away, I was just in the right place.
“In the bay, a lot of musicians come through here and we’d get the call when they were in the studio and we’d be there,” he said. “It was always really natural and organic. When artists are in the studio and naturally enjoying the product they’re smoking, it’s gonna organically end up in the songs.”
Although he’s entering a new stage of his career, he said he has come to truly appreciate the experience of watching the Gelato strain grow into a household name.
“For me, it was the songs. You hear one on the radio and one song becomes five and then ten becomes twenty and now it’s pretty common to hear it — just a few weeks ago, Travis Scott and Future came out with a song talking about Gelato in there,” he said. “It’s nice to feel like Gelato is cemented into our culture and I embrace it.”
Coming across as humble is uncommon enough for any successful businessperson, but particularly unusual given the dizzying heights of tangible success Sherbinski has reached in an industry where even the illusion of achievement is often enough to elicit flashy self-celebration. But through our whole conversation, he seems to regard his career as a beautiful blur of serendipity, largely propelled by his desire to promote access and education in the early days of San Francisco’s golden age of cannabis.
“I stuck my neck out way before people were doing it and said, ‘Hey, I’m a grower,’” he said. “[But] when you have people come to you and say, ‘Your product helped me with my ailment — these flowers are my favorite, they help with my PTSD — how can you not be humbled by that?”
With Prop 215 as we knew it all but a hazy memory now, Sherbinski sits at the nexus of a hectic whirlwind familiar to anyone who’s spent any time around entrepreneurs. The persistent beeping and buzzing of his cell phone provides a steady backdrop to our conversation, and he is undoubtedly “in demand,” but his personal energy is almost meditative, like he’s floating above it all, soaking it in and easing gently into what’s shaping into a lucrative second act.
A Different Breed
Part of what sets Sherbinski apart from most other growers and breeders I’ve spoken to is his laissez faire approach to phenotype selection. Where most breeders are hunting a single white whale, he’s curating a menagerie of sensations and flavors — variations on a shared theme — like the four first-gen Gelato phenos that made the final cut: Acaiberry (Gelato pheno #49), Mochi (#47), Bacio (#41) and Gello.
“The Gelato has gotten so famous, and what I did — which I didn’t see a lot of people do before — I didn’t just pick the best pheno,” he said. “I was like, ‘No, all these phenos are awesome and they all do different things.’ It’s not that different from two models having kids — each kid is probably going to be fire, so how do you pick out of that? That’s kind of how I look at selection.”
That inclusive approach to pheno hunting is still a central thrust of Sherbinski’s latest genetic quest, but these days he has more space to work with and more data to draw on when making selections.
“We pared down our final selections to 100 plants. From there, we pared the selections down to 30. We grew those out and tested them for a full terpene and potency profile. I use science to help me select the right pants,” he said. “I can’t just be like, ‘That’s so frosty and has big nugs and tastes good, I want that,’ and then it’s pulling 16 percent [THC] consistently. Sometimes something isn’t looking that good, but it’s testing 27 percent first round test, or there’s some terpene in there that’s just like, ‘Oh my god.’”
Gelato is about to go global. Through a collaboration with Dinafem, a seed bank based in Barcelona, Spain, Sherbinski is releasing first-generation Gelato seeds to more than 50 countries. While the Sherbinski legacy has deep roots in San Francisco’s Sunset District, he said he’s interested in making moves wherever he sees a smart one. It’s a philosophy that’s spreading his work worldwide, but it’s also led him just a few hours north, to the world-famous Emerald Triangle, where his partners at the Humboldt Seed Organization are based.
Because, in addition to releasing females from the first generation of Gelato phenos, he’s going to be producing new generations using HSO genetics, a process that’s already produced promising results. I haven’t yet tried the next generation of official Gelato crosses, but given the wide scope of the pheno hunt that produced them — roughly 3,000 seeds — and the prestigious lineage of the new genetic material used, I’m eagerly awaiting the opportunity to taste the new flavors.
“I took a Mandlebrot OG clone that HSO provided and that male went back to all of my original genetics, and I selected about five new phenos from a roughly 3,000-seed pheno hunt,” he said, adding that he’s never used so many precise metrics to select winners.
“I boiled it down to about 40 keepers out of the new generation and tested them all for terpene profile and potency, then took portraits to look at the bag appeal,” he said. “It’s the first time I’ve used all those data points to select.”
The HSO collaboration is truly exciting for Sherbinski, who sees it as a way to share his genetics so people can actually grow from them, albeit on a release schedule that allows him the first crack at his own work.
“All the other people who have used Gelato, that’s either a bag seed or cuts I never really used, like the #33 and the #45, which were basically just throwaways for me,” he said. “I’ve never done any projects with anyone — they might have bag seed: It was either stolen or a bag seed.”
In addition to people bootlegging his genetics through stray seeds and stolen cuts, there’s also the time-honored cannabis industry tradition of tacking a trendy prefix or suffix on last year’s strain. Thanks to the popularity of Sherbinski’s Sunset Sherbert and Gelato strains, we’ve seen a whole lot of Orangelato, Tangelato, Sherbtane, SherbWreck or, of course, Sherblato — but they’re all fugazi. Sherbinski didn’t collab on any of them, despite numerous false claims to the contrary.
He said the scammers used to get to him, but over time he’s learned to accept all of the bootleggers and bullsh*tters as the cost one pays to be the boss.
“Instead of getting mad that someone found a bag seed and has a ten-light grow and is selling my shit, I look at it like, ‘Hey man, I’m glad you can get $400 more per pound on your shit.’ It’s not gonna f*cking stop me from making money,” he said. “When you live in fear, that’s how you act like that six-light grow is gonna kill you or take you out the game, and it’s all out of fear, man. I just chose to not live that way.”
But that doesn’t mean he’s completely given up on protecting his intellectual property.
“I have a new strain. I don’t want to announce the male yet because I know that people might possibly have it and…” he smiles. “You know how people are. Next thing you know, before I even drop it, they’ll be selling the seeds.”
Clout vs. Commodity
Despite his recent success, Sherbinski is struggling through the growing pains of California’s adult-use market with everyone else. However, his view of the new stage cannabis is entering contrasts sharply with the frustration and pessimism of many long-time industry participants. He’s acutely aware of the challenges presented by the new regulations, but from where he’s sitting, some of the more virulent detractors of those new rules are growers feeling left out.
“What I see? Most of my OG homies who were like ‘naw naw naw’ [about pursuing licensing] and never wanted to go in that direction, they’re feeling it right now. They regret not making bigger moves earlier to be farther along now,” he said, adding that it’s particularly difficult to swallow for guys who stayed underground only to watch smaller or less accomplished cultivators come into a big investment.
“They see everything moving now — see these people that were a fraction of what they were or could have been selling companies for millions of dollars,” he said. “So, how’s that gonna make people feel? They’re like, ‘Little Billy over there had the f*cking Banana Skunk and this other sh*t that no one cared about’ but now he’s the business.”
It’s an uncommon sentiment at a time when running a legal cannabis company can feel like navigating a narrow mountain ridge with steep drops on either side. To your left, there’s braving the legal uncertainty, volatility and danger of the illicit market. To your right, the very real possibility of hemorrhaging all your capital and then some before you ever make a dime — maybe before you even make it to market.
But as cannabis continues its transformation into a commodity, Sherbinski believes basic business skills are going to be rewarded as much (if not more) than more subjective factors that were previously make or break, like product quality and an established reputation within “the culture” — ironically two of the main factors in his own rise to prominence.
“How many dispensaries do you see now that are popping up out of nowhere and nobody knows these guys? But they’re cranking — why? They know how to run a biz. They know how to sell it,” he said. “How much is ‘clout’ gonna matter when cannabis is commoditized? But I do see that people are attracted to the brand — they still need brands.”
But selling high quality cannabis is obviously a big part of Sherbinski’s brand identity and an enduring feature of his business model. A collaboration with ultra-chic cannabis brand Beboe means an exclusive Sherbinskis blend will be gracing the shelves of luxury retailer Barneys, at their Beverly Hills tragicomically hip head shop, The High End — right next to the $1,000 bongs and $2,000 grinders. (Because Barneys Beverly Hills does not have a dispensary license, THC products at their store are delivered later by a licensed cannabis delivery business.)
Sherbinski is no stranger to the intersection of high fashion and streetwear. He already made a splash with his Sherbinskis Air Force One sneaker (which sold out in a couple hours) and cites Virgil Abloh, the artistic director for Louis Vuitton’s menswear line and founder of the Off-White label, as a major inspiration for his approach to branding. With his own club slated to open blocks from the Supreme store and the Barneys collab under his belt, Sherbinski is definitely breaking new ground for the cannabis industry.
And just as Sherbinski is braving the stormy seas of a shifting cannabis landscape, Barneys is navigating the perils of being a luxury retail chain in a down market. In August, the company announced it was downsizing its New York flagship in the face of a $33 million rent bill. Their move into the cannabis sphere is a bold one that could be a game changer, and for Sherbinski, it’s the same. The collaboration makes perfect sense: There were already a couple high end dispensaries calling themselves the “Barneys of bud,” so why not get in the game, and why not team up with weed’s Louis Vuitton?
“It’s nice to be defining something for Beboe — it’s much different than what I’m used to, which is highest potency, strongest terpene profile, which is what I brought to them first, but it wasn’t right for them and the Barneys brand,” he said. “They wanted a blend that had high CBD with a sativa dominant, so I came up with the Beboe Blend by Sherbinski. That’s what I’m moving into, finding genetics for different brands that want effects that cater to their distinct market.”
Leaving a Legacy
Sherbinski feels he’s been privileged with the opportunity to make an impact on cannabis — something he cares about deeply — and now he wants to preserve his contributions.
“I’m getting older, and in the end, you want to leave a legacy behind and something like what’s happened with Gelato is so special,” he said. “When you’re younger, it’s about being cool and hanging out with artists, but when you get older and you’ve been to the parties and experienced all that, you’re like, ‘What do I want to do now?’”
When he finally got around to asking himself that question, the answer was clear: share Gelato with the bud lovers of tomorrow.“I want to get future generations the original, so when they ask why was it so special they can get a real answer — you’re going to be able to experience exactly why for generations to come,” he said. “I don’t consider myself an expert breeder… I’m not the best, I’m just a regular dude, right place, right time; SF Sunset District, early 2000s, happened to meet the right people and we made magic.”
In this list, we highlight some of the strains that not only caught our attention throughout the 2010s, but also caught the attention of the entire cannabis community. Maybe not every strain on this list is an award winner, but that doesn’t mean Americans weren’t flooded with it at some point over the last ten years.
Most importantly, this is not a ranking, but a group of strains we believe has a seat at the table when discussing the cannabis genetics that made the most waves over the last decade, and it’s meant to acknowledge their place in history where the cannabis genome continues to expand to bold and tasty new places.
At the turn of the decade, a cut of the original Cookies was considered the newest holy grail of cannabis genetics. In a world that loved OG and various Purps, Cookies crashed onto the scene like a tidal wave. It wasn’t just another OG, it’s wasn’t one of the wild Amsterdam cuts that didn’t meet the production requirements of the California market, it was a new creature. And while Florida will always get to hold a little piece of OG Kush’s legacy, Cookies was born in San Francisco only a few miles from where Dennis Peron and his comrades worked to pass Proposition 215, legalizing medical marijuana in California. Cookies is attached to the ethos of good California cannabis forever.
As Cookies continues to have global impact to this day, it seemed like it’s first famous offspring Gelato took the hype torch for a bit after. What also makes Gelato unique is it’s the only strain to catch fire in a crazy way twice this decade. First after Jigga and Sherbinski bred it, then again many years later when the Gelato #41 hit the world. We had the pleasure of sitting down with Sherbinski back in the day to get the whole story of how one of the premier cuts of the decade came to be. Also, shout out to all the Gelato offspring we love, like Gelonade, Area 41 and who knows how many others.
When AC/DC hit Northern California, it was the CBD strain we knew we had been waiting for. Some of the original cuts of AC/DC produced phenotypes with a CBD/THC ratio between 16 to 1 and 20 to 1, and they showed the most promise and potential for the entourage effect around treating a variety of issues. Other strains with public relations teams may have stolen the spotlight, but make no mistake about it: AC/DC was the first of the second generation of CBD strains that helped start the CBD revolution.
The official strain of the FIFA Men’s World Cup held in South Africa in 2010, Durban Poison carved a place in people’s hearts for a few years after and still floats around to this day in some capacity. The landrace African Sativa provided a completely different terpene profile than what American and European consumers were used to and they ate it right up.
Apart from Cookies and Gelato, it’s tough to argue anything else on this list reached the hype level of Zkittlez in the last decade. One immediately thinks of the work that 3rd Gen Family and Terp Hogz did to bring it to the forefront of modern cannabis. But the strain is so special that others were also able to ride its magic to the top of the mountain, such as in 2016, when the Dookie Brothers took home the Golden Tarp and the Emerald Cup for their legendary batch of light dep Zkittlez. This year, the Terp Hogz again added to Zkittlez trophy shelf, taking home first place in the Emerald Cup Liquid BHO category. When we spoke with Brandon of 3rd Gen Family about his Roze cross that won The Emerald Cup’s Breeders’ Cup in 2017, we dove in a little on Zkittlez.
To be honest with you, Forbidden Fruit was never really my thing. Sure, it smells cool and different and looks insanely purple, but just isn’t for me. Nevertheless, the masses have spoken and I would be firmly mistaken if I did not include this Cherry Pie x Tangie cut among those that made the biggest impact in the last decade. We spoke with Chameleon Extracts about breeding it.
There were so many great cuts over the last decade that made me think I was smelling some kind of industrial accident at a gas station. I loved it. I wish I had enough room to list all that fuel, Petrol and whatever Elon Musk uses. But know that if you grew gassy OG, Sour Diesel, and Chems, I appreciate you. And your art is timeless like a fine wine or pizza.
Nothing defines your cultural impact quite like a lawsuit, and so you know the strain formerly known as Gorilla Glue #4 will be etched in stone forever. Even without lawsuits, people loved awesome Gorilla Glue and the various names it’s called now by people who don’t want to get sued. We loved versions we saw from 3C Farms and Tahoe Wellness in recent years. They were absolutely elite.
While Seed Junkie Genetics gave us plenty of hitters in recent years and although I probably like the Animal Mints the best personally, it’s tough to argue against the Wedding Cake having the biggest impact of Seed Junkie strains on the cannabis world. One of the sure signs of its dominance was all the killers you saw growing it early before the blowup that happened like so many of the strains on this list. Versions of Wedding Cake from the farms of Alien Labs and Str8organics are among the best ever cultivated.
From rap songs to the most recent Emerald Cup winner, the times have certainly proven we are now properly prepared to Runtz up our lives. Like any ultra-hype strain, Runtz took a little bit to get the wind in its sails, but after helping Humboldt County defend the Emerald Cup this year from the killers in Salinas and Mendocino Counties, it’s in a hype storm of its own creation. There is a solid argument to be made that Runtz carries the brightest cannabis hype torch into the next decade.
Bred by Supernova Gardens and further stabilized and spread to the masses by Symbiotic Genetics, Purple Punch was so good it was cursed by its own fame. So many people bought a pack of seeds and then selections from things it would be debatable to call propagations hit the shelves. But when you saw a real all-star Purple Punch cut grown out by someone like The Village or The Jungle Boys (won Chalice with a Purple Punch pheno), you knew how special it was.
Super Lemon Haze
After conquering Amsterdam with back-to-back Cannabis Cup wins in the late 2000s, Super Lemon Haze fully crossed the pond in the 2010s. For the last ten years, it’s been one of the best natural limonene profiles available plus a dash of haze. For many, it’s likely been a spark of creativity or an excuse to eat a sandwich. The best phenotype in the U.S. is grown by C.R.A.F.T. at sea level in California where marijuana doesn’t turn into dust, but we appreciate you, Colorado!
In some of those middle harvest seasons this decade, you would be hard-pressed to find a strain there was more of floating around than Tangie. Some of the most ridiculous farm pictures of the decade where people laying in giant piles of Tangie because they just didn’t care since they had so much of it. Also, it was a wild terpene profile available when we really started figuring out how to best preserve them in sauces.
Miracle Alien Cookies
The Capulator-bred sensation Miracle Alien Cookies (commonly shortened to MAC) is only a few years old, but in that time, few strains have garnered so much deserving enthusiasm. As evidence, it was clearly one of the most popular strains among outdoor farmers this year, with many producing rockstar versions that got some purple hues during the chilly nights of early October. It’s absolute flame and we look forward to smoking it well into the next decade.
The Sensi Seeds standout is a holdover from the 2000s, named for one cannabis most beloved activists. Thankfully, Herer got to try it himself before he passed away in 2010. But the masses, even if ignorant of how important the man it’s named for is to them smoking pot, love their Jack Herer. While we admit we haven’t seen an all-star version in some time, Jack is timeless, and sales data from across the country confirms consumers still love it.
Boy, the Midwest folks love Blue Dream, and California is more than happy to cater to their wholesome flyover tastes. The Blueberry x Haze legend is a big yielder. One of California’s biggest weed companies started because they had a Blue Dream pheno that was producing two and a half pounds a light and they had a ton of trim. Missouri is especially deep Blue Dream country from what I understand. I honestly did see an all-star Blue Dream once by the same guy that grew the best Bruce Banner I ever saw.
TELL US, what is your favorite strain of the 2010s?
How does one truly define the last decade in cannabis hype?
Is it the wild strains that took over the world in waves? When the decade began, Cookies held court at the top, as the great Purples and OGs that captured the American connoisseur’s attention through the 2000s fell to the wayside for Cookies’ new “exotic” terpene profiles. Then, Cookies’ next of kin Gelato took over for a couple of years, leading up to the Zkittlez era in the middle of the decade. With the way the marketplace diversified following the launch of the legal cannabis market in California in 2018, we think we’ll continue to see strains that carry as much mystique as the winners of the 2010s.
Or is the decade of cannabis hype best described as a tale of surviving political challenges? Despite Barack Obama’s campaign trail promises before the New Hampshire primary in 2008 that he wasn’t going to go after providers in compliance with state law, providers like Richard Lee at Oaksterdam, the Berkeley Patients Group, Harborside, and so many others spent years in the courts defending their models originally intended to provide access to the sick. By the end of the 2010s, they ended up with a new president at odds with his now-fired Attorney General of the United States over the approach his Department of Justice took in enforcing cannabis laws.
Or should the focus be on how the industry blossomed into one of the world’s fastest-growing sectors this past decade? Seemingly every quarter, new estimates put a larger number next to how much the global pot industry will be worth at some point in the 2020s, with a bevy of data explaining the hypothesis.
Or maybe it’s defined by the communities of color that got hit the hardest by the War on Drugs’s racist enforcement of cannabis laws in places like New York, Oakland, Los Angeles, and Chicago who are now fighting for their fair shot in the industry?
It’s probably all of these things.
Let’s consider how hash has progressed in the last decade as a perfect representation of the industry as a whole. At the beginning of the 2010s, most cannabis concentrates were consumed through waxy lipid-filled dabs that smelled like a candle shop that sold wet towels. Those days are behind us. Now, we smoke terpene-loaded badders and diamonds so fat they wouldn’t have looked out of place on Elizabeth Taylor’s necklace at the Cleopatra premiere. The progress from what we were smoking in 2010 was fast after the first slabs of dewaxed shatter hit the world that year.
And this story of progress is mirrored with the development of cannabis flowers, edibles and every other type of cannabis product people enjoyed for kicks or used as medicine over the past decade. Things aren’t perfect, and THC limits certainly hit many edible folks in the wallet, but generally, the consumer is a lot better off today than they were in 2010. Laboratory testing for cannabis was two years old in 2010, and again still not perfect, but certainly has taken the level of safety up via the scrutiny flower could face.
Overall, the tale of the decade’s cannabis hype is one of enthusiasm and education, of being excited about where the game went for those that wanted to take part in the legal market, and of learning the lessons from each place that cannabis moved into the light.
Mario Guzman is among the few who can effortlessly meld stoner culture and fashion in the brave new world of weed.
As weed continues its invasion into the mainstream and luxury consumerism, the old stoner culture seems to reject the new trends. In the middle of both of these worlds is Mario Guzman, AKA Mr. Sherbinski. Guzman is a veteran San Francisco Bay Area cannabis breeder and the man behind Sherbinskis, a California cannabis brand. Guzman is renowned for being one of the originators of Gelato, one of the most popular weed strains in the U.S.
Sherbinskis is founded on deeply rooted, historic lineage of cannabis plant breeders due to founder Guzman, who has spent two solid decades in the industry. Guzman started his seed-breeding career in Northern California at the age of 20, growing out of a garage in San Francisco’s Sunset District, learning from and selling weed out of his backpack to the first dispensaries in the United States including The Vapor Room, a well-known San Francisco dispensary.
On top of breeding Gelato, thank Guzman for his variants in the Gelato family: Bacio Gelato, Mochi Gelato, Acai Berry Gelato, and Gello Gelato. Other strains the Sherbinskis team cultivates include Pink Panties and Sunset Sherbert. Its line has expanded in offerings to include cartridges called “barrels” of cannabis oil for the Sherbinskis orange Double Barrel vape. Double Barrel is a proprietary vape technology that is said to be the first patented dual cartridge on the market, and it looks quite chic. In addition, Sherbinskis has its prerolls, flower, 510 oil cartridge, and its line of clothing.
Old culture and new consumerism clash not just in weed, but on Fairfax Avenue in Los Angeles. It’s on this iconic block, up the street from Canter’s, a Jewish-style delicatessen, and the Supreme store, one of the most coveted skate and hip-hop apparel brands. Guzman is bringing the old school weed culture to the mainstream; evolving it without sacrificing it; enlisting a new type of stoner using art, hip-hop, fashion, and hemp.
Sherbinskis flagship dispensary plans to open in fall 2019 at 345 N. Fairfax Ave. It’s a “dope get” location, Guzman said. Anticipate orange leather stools, and a massive plant-filled awning that the Sherbinskis logo adorns atop on the storefront.
Guzman is curating everything in the space. The store will sell 21-and-older Sherbinskis cannabis products, alongside merch, and unique early-1900s-vintage Japanese smoking accessories.
Sherbinskis is working in partnership with Post Malone for his Shaboink hemp preroll brand and Birdman’s Stunna hemp prerolls. Plus, 50 Cent just stamped his approval of the forthcoming Bubba Kush pack of Stunna. Sherbinskis recently announced a partnership with the veterans group No Vet Alone to shed light on the role cannabis has played in providing relief to military veterans and first responders.
How does the OG clout transfer to the new age of weed? Guzman lays it out.
This interview has been edited for length and clarity.
Q: Do you consider yourself an OG?
A: I don’t really consider myself an OG because I feel like I haven’t even gotten started yet. What’s funny is, I have been doing this for almost 20 years, involved in the cannabis industry as well as an advocate, but there’s always something new. I’m always turning over stones. I am a very curious human being, I’m always looking for the next challenge. I think that’s what leads me to a lot of these opportunities.
Q: What is your advice when it comes to partnerships in both business, and just cannabis culture relationships in general?
A: I develop relationships with people who aren’t always the easiest people, sometimes they got a little ego, they’re a little weird, they’re a little bipolar, and there are a ton of them out there in this industry and other industries. A lot of CEOs share some of these qualities.
I get to know people, I really let people in. For the most part, it’s been good for me. I develop a deeper partnership and relationship with the people I work with. In the end, I feel like through all the bullshit in the industry, all the people trying to make a quick buck, the people that recognize the truth behind what I do, I think it helps me find those people as well.
Through the regulations, through all the headaches we are going through in the industry, the cream rises to the top, if you will.
Q: What is your intention, or what is the Sherbinskis’ intention, in cannabis?
A: I’m starting to find people who are here not to just make money, but to truly help people. I believe in intentions. What’s the true intention? My intention has always been to help people. Making money has always been an after-effect of that. I am finding people who have those traits, that want to truly help people and make a difference. That’s what I’m most excited about.
Q: Is that intention and excitement reflected in your projects? What has been the biggest challenge?
A: Now with my dispensary, getting through all these regulations that have been such a crippling thing for people, I am finding getting to a place in the industry where we can regroup from all the licks we’ve taken over the last 10 years.
Q: Why make Gelato hemp preroll packs?
A: When you look at Big Tobacco, you’re talking generations of farmers proving tobacco. Third generation farmers, they’re losing their farms, they’re losing everything that their entire family, three generations worked for. Large companies are lowering and driving down the price of tobacco, so it’s just not profitable for them anymore. We’re able to come in and help and to literally change the face of the farming industry, it’s something I’m really proud of and something that I’ll hopefully tell my grandkids about, that I was part of this American history.
It’s disruptive, that’s the spirit of this, that’s what excites me about being part of this. That’s what America is all about — having the opportunity and the ability to innovate, the ability to use the resources we have, to pull them together.
Q: What has the reaction to the hemp prerolls been so far?
A: You know what I noticed is, when we dropped the product, this is what I found. People who smoke cigarettes liked it because they still got the feeling like they’re smoking and inhaling but they didn’t have the smell, the chemical smell or nicotine, which they’re trying to get off of. A lot of people who smoked them really love the experience for that aspect of it. Also, people who stopped smoking cigs but started smoking the Juul who want to get off the Juul, people are finding this as a nice alternative for not going back to cigs and getting off the Juul.
Keep in mind this is a brand-new product. We’ve released it in small batch, hand-trimmed, dried with hemp. Still, this is more of a scalable product. It’s a brand new product, it’s very disruptive. Because I know that the people who make Juuls aren’t going to like it, and the tobacco industry isn’t going to like it, that’s just a fact. It’s a new product it’s something that is here to stay, it’s not going away.
Again I just really feel like it’s disruptive. People are asking all the questions to me, “What? When? How?” They’re so intrigued because they haven’t seen it before. I think, from the high-end connoisseur level, the reality is a lot of people have heard of Gelato, they just don’t have access to it. We’ve talked to people from around the world who have heard of Gelato strain, but it is nowhere near where they live. To get the strain to those people, giving the opportunity to those people to at least connect with the brand on some level, people are so excited.
People are more excited about it than I was when we brought them to Complex Con, my partner G Putt [G. Singh], I sent him out to Com Con, literally it was the biggest hit. It’s about bringing new and innovative products, dope stuff that no one is doing. Everyone has done a sneaker or piece of art. That has been done, but this hasn’t been done. The cameras were all over this.
Q: So what is the future of the Sherbinskis brand?
A: Pushing the boundaries, pushing the envelope, advocating through every possible tool and way that I can. With Sherbinskis, the whole thing is, we want to help people, we want to do it with style, you want to make money and those three things are aligned with what we’re doing now. Hemp is just another way that it’s going to be a valuable tool for me to push the benefits of cannabis and hemp in general.
The Sherbinskis cannabis storefront is opening in fall 2019 at 345 N. Fairfax Ave. in Los Angeles. (Lindsey Bartlett/Weedmaps)
July 21, 2019
(updated July 22, 2019)
Published by SDZ News
LOS ANGELES, July 19, 2019 /PRNewswire/ — Global superstar Post Malone, founder of hemp and cannabis brand Shaboink, announced today the launch of American grown hemp pre-rolls by Shaboink through a strategic partnership with Icon Farms, and world-renowned cultivator Mario Guzman, Founder of designer cannabis brand Sherbinskis.