Denver, Colorado-based dispensary Strawberry Fields and the Doobba delivery service announced pot deliveries will be open to the public today, August 23. The companies completed their first six legal pot deliveries on August 19 during a soft launch test round.
Strawberry Fields is Denver’s first dispensary that received a permit for delivery, while Doobba was Denver’s first delivery service to receive a license, and several other companies are in the process of nearing operation.
In order for a dispensary to offer delivery, it is required to either qualify under a social equity designation intended to benefit communities negatively impacted by the War on Drugs, or partner with a social equity delivery company—Doobba, in this case. Strawberry Fields chose the latter route, partnering with Doobba to meet the city’s requirements.
Per city code, dispensaries cannot operate delivery themselves; instead, they must go through third party transporter businesses. The city has issued four transporter licenses, according to Denver city data.
Doobba’s owners, the husband-and-wife team Ari and Karina Cohen—plan on expanding into more dispensaries in the future. Ari qualified for social equity status because he has previously been arrested for cannabis “lifetimes ago.” The company was close to an agreement to deliver for L’Eagle, according to Doobba co-founder Ari, and is in talks with other companies such as Seed & Smith.
“We are thrilled to be able to deliver cannabis to customers in Denver and Aurora,” Doobba co-founder and CEO Karina Cohen told High Times. “It’s a first step in helping Doobba in ending cannabis prohibition. Customers who live in Denver and Aurora can also sign up for unlimited delivery membership on doobba.com”
Both of the Cohens have a long history of working in the cannabis industry, and together, they are excited to take on these new challenges.
How Cannabis Delivery Works
Ordering cannabis delivery works in a similar manner to ordering food or alcohol delivered to your door. Think DoorDash for weed. Customers go to the Doobba or Strawberry Fields websites, or they can go through one of several online dispensary menu services, such as I Heart Jane, for delivery. They then choose a time frame for the delivery and receive updates via text message about their order’s progress.
Doobba is currently giving customers a two-hour time frame for deliveries.
Denver allows people ages 21 and older to order cannabis for delivery between the hours of 8 a.m. to 12 a.m. Deliveries can cross into other jurisdictions that also allow delivery, such as nearby in Aurora.
Last July, Doobba handed in the first application for a license to deliver cannabis. Strawberry Fields will rely on Doobba for the time being to carry out deliveries across Denver city proper during the early stages of the rollout.
Currently only five other dispensaries are permitted for delivery in Denver: Cookies, Denver Kush Club, Diego Pellicer, L’Eagle and Star Buds. But Strawberry Fields and dooba are the first to become operational, as none of the others launched delivery services yet. A small number of stores and transporter services are currently awaiting approval from the city.
It appears as though several other companies are positioning to get involved in cannabis delivery as well. “Most people still don’t know this is available,” Cohen told Westword. “Like anything that’s new, normally it would take a year for everyone in Denver to realize they can do this. We’re going to try our darnedest to get to that point within three months.” Delivery sales are poised to become a convenient way to order cannabis in the area.
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