3C Farms: Maximizing the Entourage Effect

3C Farms has been providing SoCal with its classic homage to great OG Kush and a variety of other strains for essentially 20 years. After navigating the regulatory hurdles of 2018, 3C Farms now finds itself a top-shelf mainstay across the world’s largest cannabis market in Southern California after they expanded into tons of new storefronts. Backed by good genetics and a driven team, President of Sales and Director of Operations Waylon Broussard sat down with us to tell the full tale of 3C’s success.

Broussard got his earliest peek at the cannabis industry on a road trip through Northern California’s prime cultivation region in the Emerald Triangle with his dad. During this trip he smoked pot with his dad for the first time.

3C Farms’s Chardonnay.

“That was the highest I’ve ever been,” said Broussard.

In 2006, Broussard opened Cali’s Finest Compassion Co-op with his cousin. At the same time, Bryan Schwartz founded 3C (Schwartz remains the master cultivator at 3C Farms to this day). In the decade prior to the 3C brand’s official founding with proper paperwork in 2014, the operation was essentially a medical effort.

From the beginning, solid genetics served as the core of 3C’s success — helped out by the fact that Schwartz’s cousin is Josh D of OG Kush fame.

“When Josh came back in 1996 from Florida, he brought the original OG strain over here, which is our Club 33 OG,” Broussard said. “He gave that to [Schwartz] back in 1996 and he’s been growing it in the [San Fernando] Valley ever since.”

The canopy in 3C’s growroom bursts with color.

The Club 33 is the essential representation of what people think of when they think of exceptional Southern California OG Kush. It oozes all of the flavors, aromas and impact that made the strain famous in the first place. It would be expanded upon further generations like the Enoch and Illuminati OG.

In 2014, after working together previously, Broussard and Schwartz teamed up bringing 3C under the Coast to Coast Collective flag, with the help of another co-founder Chris Malcolm, who also serves as Coast to Coast Collective’s CEO these days. As Broussard puts it, the team used Cali’s Finest Compassion Co-op’s permit to put 3C on the books. 3C and its partners now has two pre-ICO LA dispensaries with full cultivation grandfathered in. “Pre-ICO” is a special designation meaning those locations were open before the LA Interim Control Ordinance (ICO) established a temporary moratorium on opening new dispensaries in September 2007.

The 3C team collaborates with legendary cultivator Josh D (right).

In this new wave of licensing, 3C has found itself able to put the product on the shelves in various new locations, but the last couple years haven’t been without their hiccups in terms of dealing with California’s regulatory hurdles.

“That’s been a challenge,” said Broussard. “I can’t say any one of us did it ourselves. The best part about that was having a great team behind 3C from our investors to our board of directors. It’s been a fun road, definitely challenging.”

One of the biggest problems has been the constantly evolving regulatory framework of Los Angeles. Broussard says it’s hard to make smart business decisions when things like packaging or testing might change in any given month as far as one knows.

Despite all the regulatory upheaval, 3C is now available in a spread of LA dispensaries. One of the big reasons behind their reach is their wide distribution of genetics bred in-house.

“We do all of our own crossbreeding, obviously,” said Broussard, again pointing to the lineage of their stock. “From there, we share genetics. I did a trade with my boy Kevin over at Moxie for their AC/DC for our Casey Jones. Our new strain A3/DC has been very popular.”

3C’s take on AC/DC comes in at a 20 to 1 CBD to THC ratio. They’ve also released AC/OG in 2018, which is a 2 to 1 ratio made from Illuminati OG crossed with AC/DC. With the current rise in CBD enthusiasm, the fact that breeders like 3C are expanding that area of the cannabis genome is essential.

Another popular 3C strain is Chardonnay. It pairs 3C’s Kraken line with Berry Noir. Broussard says the Berry Noir has a very Blackberry Kush feel to it. The Kraken lineage included Harlequin and 3C’s Conspiracy Kush.

“It’s kind of a trip for me, as to where I thought that strain came from,” Broussard said. “We ran a Phylos Bioscience test and a lot of the markings on that one would come back as a Blue Dream. So [Chardonnay has] been a really fun sativa-dominant hybrid for us, when that’s really not what we were originally going for.”

Broussard believes the success in the breeding program has come down to 3Cs’ efforts to maximize “the entourage effect,” the name for how all the plant’s cannabinoids and terpenes interact with each other to produce a complex effect on the body.

“We’ve always tried to keep the entourage effect with our strains so you’ll see higher levels of CBN and higher levels of CBD in our strains — really it’s more than just a THC thing,” he said. “Even before the testing was out there, people just love the feeling they got from smoking 3C.”

3C has been growing in Southern California for about 20 years, and has successfully transitioned into the regulated market.

We asked Broussard if the last four
years of preparation made it easier for 3C to fight off the bigger corporate
players attempting to grab a chunk of California’s legal cannabis market.

“Definitely in brand recognition, and of course, quality,”
said Broussard. “3C Farms stands for craft cannabis cultivation. We coined that
a long time ago to remind us what we do.”

Broussard said people just need to realize there was always
going to be a place for those larger competitors, resource-wise, as the market expanded.
Broussard describes it as the same thing we see in the beer industry, with small
craft brewers surviving at the same time as larger corporations like
Anheuser-Busch.

“We’ve always gone after the craft market,” Broussard said. “It’s always indoor, hand-trimmed, hand-cured, everything we do we haven’t used any other machinery. “

TELL US, have you ever tried cannabis from 3C Farms?

Originally published in the print edition of Cannabis Now. LEARN MORE

The post 3C Farms: Maximizing the Entourage Effect appeared first on Cannabis Now.

Friday, January 24, 2020 Headlines | Marijuana Today Daily News

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Friday, January 24, 2020 | Curated by host Shea Gunther

// MedMen Responds To Vendor Payment Crisis (Green Market Report)

// Two years in, California’s legal marijuana businesses struggle with financial woes as they battle illicit market (Marijuana Business Daily)

// Wisconsin Governor Blasts Lawmakers For Not Legalizing Medical Marijuana Despite Public Support (Marijuana Moment)


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// Illinois’ first marijuana lounge gets approved hours away from Chicago. ‘It’s going to be an experience.’ (Chicago Tribune)

// California to require marijuana retailers to exhibit QR code (Marijuana Business Daily)

// Chicago Housing Authority relaxes recreational marijuana policy (WGN9 News)

// Cresco Labs secures up to $200M in debt for marijuana operations (Marijuana Business Daily)

// No edibles under New Zealand’s medical cannabis scheme, government says (Marijuana Business Daily)

// New Hampshire Lawmakers Debate Non-Commercial Marijuana Legalization Bill (Marijuana Moment)

// Thief Steals Cannabis From Chicago Airport Amnesty Box (NBC 5 Chicago)


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Thursday, January 23, 2020 Headlines | Marijuana Today Daily News

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Thursday, January 23, 2020 | Curated by host Shea Gunther

// ‘Cruel and unusual’: Kansas resident faces decades in prison for medical marijuana use (Leafly)

// 40% of All US Drug Arrests in 2018 Were For Weed Possession (Merry Jane)

// Marijuana Legalization Will Advance In Connecticut This Year, Top Lawmakers Say (Marijuana Moment)


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// Oregon’s Cannabis Sales Continue To Climb (Green Market Report)

// New Vermont Bill Would Decriminalize Psychedelics And Kratom (Marijuana Moment)

// Is Constellation Brands Making a Big Mistake? (Nasdaq (Motley Fool))

// Congressman Visits Marijuana Dispensary On Behalf Of Bernie Sanders’s Presidential Campaign (Marijuana Moment)

// Mexican Lawmakers Plan To Pass Amended Marijuana Legalization Bill Before End Of April (Marijuana Moment)

// Illinois adult-use cannabis stores might face more shortages (Marijuana Business Daily)

// OLCC’s Drawn Out Application Process A Burden To The Industry (Bend Source)


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Wednesday, January 22, 2020 Headlines | Marijuana Today Daily News

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Wednesday, January 22, 2020 | Curated by host Shea Gunther

// Rumors Are That MedMen Is Unable To Pay Vendors (Green Market Report)

// New Mexico Governor Says It’s ‘High Time’ To Legalize Marijuana (Marijuana Moment)

// Arizona climate blamed for ‘off the charts’ THC failure in first hemp crops (Marijuana Business Daily)


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// New York Governor Includes Marijuana Legalization In New Budget Plan (Marijuana Moment)

// Colorado Tries to Beckon Tourists With Buy-and-Try Pot Lounges (Bloomberg Government)

// 1 in 13 Oklahoma Adults Are Now Using Medical Marijuana Legally (Merry Jane)

// New Zealand to overturn cannabis vaporizer ban, clearing the way for imports (Marijuana Business Daily)

// Free Weed: Sicily Is No Longer Charging Patients for Medical Cannabis (Merry Jane)

// Pete Buttigieg wants to end the war on weed- but not in South Bend (Leafly)

// Chart: Florida sales of smokable marijuana topped 22,000 pounds in less than six months (Marijuana Business Daily)


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Tuesday, January 21, 2020 Headlines | Marijuana Today Daily News

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Tuesday, January 21, 2020 | Curated by host Shea Gunther

// Proposed 10% THC Limit in Washington Could Wreck Its Entire Weed Industry (Merry Jane)

// Joe Biden Again Says No To Marijuana Legalization Without More Studies (Marijuana Moment)

// ‘Suffering’ medical pot patients have seen supply dwindle for months: ‘There’s literally nothing’ (Chicago Sun-Times)


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// Large Florida medical cannabis retailer stops most deliveries (Marijuana Business Daily)

// Canopy Growth Revises Beverage Launch Timeline (New Cannabis Ventures)

// Marijuana firm TILT backs off of strict contracts under pressure from state CCC (Boston Globe)

// Pot taxes in Chicago could be as high as 41% by July as county moves forward with 3% levy (Chicago Sun-Times)

// Oregon cannabis sales soar along Idaho border (Marijuana Business Daily)

// Company Gets Trademark For The Word ‘Psilocybin,’ Frustrating Decriminalization Advocates (Marijuana Moment)

// It’s MLK Day. Don’t Forget Cannabis is a Civil Rights Issue. (Canna Law Blog)


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Friday, January 17, 2020 Headlines | Marijuana Today Daily News

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Friday, January 17, 2020 | Curated by host Shea Gunther

// New Mexico Marijuana Legalization Bill Filed After Governor Puts Issue On 2020 Agenda (Marijuana Moment)

// Global Cannabis Sales Grow 48% to $15 Billion in 2019 (Valdosta Daily Times (AP))

// 40% of Arizona’s Hemp Crops Must Be Destroyed Due to Too Much THC (AZ Marijuana)


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// Raimondo’s $10-billion budget plan includes state-run stores for recreational pot (Providence Journal)

// Ontario Cannabis Store sells out of edibles within hours (Marijuana Business Daily)

// Alaska pot board chair being chaired (Boston Globe)

// Marijuana deliver giant Eaze may go up in smoke (Tech Crunch)

// Congressman Backs Ballot Measure To Legalize Psychedelic Mushrooms For Therapeutic Use (Marijuana Moment)

// Travelers Threw Away Over 37 Pounds of Weed at This Colorado Airport (Merry Jane)

// High Times To Open Dispensaries (Green Market Report)


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Monday, January 13, 2020 Headlines | Marijuana Today Daily News

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Monday, January 13, 2020 | Curated by host Shea Gunther

// California Governor Proposes Changes To Marijuana Regulations And Taxes (Marijuana Moment)

// South Dakota governor drops plans to veto hemp, but calls for ‘guardrails’ (Boston Globe)

// How massive donations from Howard G. Buffett helped block the opening of a pot dispensary in Illinois (Intercept)


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// Trulieve Sues Short-Seller Grizzly Research LLC for Libel (New Cannabis Ventures)

// Arizona legislature opens with a flurry of cannabis bills (Leafly)

// Washington state eyes marijuana enforcement changes after study (Marijuana Business Daily)

// Using marijuana is legal – but it can still get you fired. ‘Human resource professionals in Illinois will have their hands full.’ (Chicago Tribune)

// Murky Waters: How ‘Nano’ CBD Misleads Consumers (Ganjapreneur)

// Hawaii’s Marijuana Decriminalization Law Is Officially In Effect (Marijuana Moment)

// The Hemp Standard is 0.3% THC. That Should Be Changed. (Canna Law Blog)


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Friday, February 7, 2020 Headlines | Marijuana Today Daily News

Marijuana Today Daily Headlines
Friday, February 7, 2020 | Curated by host Shea Gunther

// Aurora announces CEO Booth’s departure, layoffs and up to CA$1 billion in writedowns (Marijuana Business Daily)

// Top Connecticut Lawmakers File Marijuana Legalization Bill On Behalf Of Governor (Marijuana Moment)

// Washington state lifts ban on cannabis vape products (Marijuana Business Daily)


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// USDA Announces Two More Hemp Insurance Programs (Marijuana Moment)

// Maine enlists Metrc as state’s marijuana traceability provider (Marijuana Business Daily)

// Pure Oasis becomes first Boston retail marijuana shop and economic empowerment applicant to receive final license hopes to open later this month (Mass Live)

// New Hampshire Senate Approves SB 420 To Let Medical Marijuana Patients Grow Their Own (Marijuana Moment)

// Planet 13 Cafe Is Paying Off As Sales Stay Strong (Green Market Report)

// KushCo Holdings Raises $16 million with Unit Sale at $1.60 (New Cannabis Ventures)

// Psychedelic Clinic Company Field Trip Raises $8.5 Million (Green Market Report)


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Thursday, February 6, 2020 Headlines | Marijuana Today Daily News

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Thursday, February 6, 2020 | Curated by host Shea Gunther

// Mass. House passes bill to increase oversight of host community agreements between marijuana businesses and municipalities (Mass Live)

// Another Vermont House Committee OKs Bill To Legalize Marijuana Sales (Marijuana Moment)

// In reversal, R.I. lawmakers abandon attempt to regulate medical marijuana outlets (Providence Journal)


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// Michigan recreational marijuana sales near $18 million in two months (Michigan Live)

// Maine abandons plan to double per-acre fees on hemp farmers (Portland Press Herald)

// Legalize marijuana? A majority of Kentuckians now say yes – and for any use, poll shows (Cincinnati Enquirer)

// Connecticut Governor Renews Marijuana Legalization Pledge In Budget Proposal And Speech (Marijuana Moment)

// It Will Take Years for Mass to Kill Its Weed Black Market, Researcher Predicts (Merry Jane)

// WINE TO WEED: Wine grape growers lose labor to cannabis farms (Sun Gazette)

// Virginia Lawmakers Approve Another Marijuana Decriminalization Bill (Marijuana Moment)


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Wednesday, February 5, 2020 Headlines | Marijuana Today Daily News

Marijuana Today Daily Headlines
Wednesday, February 5, 2020 | Curated by host Shea Gunther

// Green Wave Finds 280e Continues To Bleed Cannabis Companies Dry (Green Market Report)

// Could Bernie Sanders Actually Legalize Marijuana Nationwide On Day One As President? (Marijuana Moment)

// Axe continues to fall in cannabis industry as Tilray lays off 10% of staff (Financial Post)


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// Dispensaries advance in New Jersey medical cannabis licensing process (Marijuana Business Daily)

// Chart: Cannabis delivery companies adapt strategy to focus on increasing participation by women (Marijuana Business Daily)

// Bill To Legalize Marijuana In Minnesota Will Be Best ‘In The Country,’ Top Lawmaker Says (Marijuana Moment)

// Which California city might show the way forward for cannabis social equity in the state? (Marijuana Business Daily)

// Public comment period opens for Trinidad and Tobago’s cannabis law (Marijuana Business Daily)

// The Feds Are Worried International Marijuana Rescheduling Could Boost Legalization Efforts (Marijuana Moment)

// Using Psychedelics Helps Treat Opioid, Stimulant, and Cannabis Use Disorder (Merry Jane)


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