Oaksterdam University, the cannabis college, explained

In 2019, legal cannabis firms generated $15 billion in sales and employed 340,00 people, while 13,000 — 18,000 cannabis businesses operate in the US every day. By 2025, cannabis research firm New Frontier Data predicts that legal cannabis sales will reach $23 billion. Given the industry’s upward trajectory and current market environment, weed is going to need a lot of workers. 

Fortunately, cannabis universities are out there, ready to train students from the career-oriented to the cannabis enthusiast. At the head of the pack is Oaksterdam University, based in Oakland, California. 

Founded in 2007, Oaksterdam University is America’s first cannabis college and boasts a pool of some 40,000 alumni. Recently, we spoke with Executive Chancellor, Dale Sky Jones about this new kind of university, and how the current legal cannabis industry, along with Oaksterdam itself, was built on the activism of medical cannabis patients. 

Activism and trailblazers at Oaksterdam University

Even though the current industry, especially in legal states, has taken on the familiarity of a 7-11 or Dunkin Donuts, there’s still a long way to go in the battle for cannabis legalization and access. And Jones  pointed out something so obvious as to be forgettable: cannabis is still a federally prohibited, Schedule I substance.

“What really separates us [from other cannabis universities], is we have always been here. We are scrappy,” Jones said. “We have survived a four-agency raid. We have survived a fire. We are surviving covid. There’s no one like us.” 

Oaksterdam’s faculty is comprised of cannabis industry experts and practitioners with deep roots in the subject matter, business, and activism, like Debby Goldsberry, Richard Lee, Ed Rosenthal, Kyle Kushman and Jeff Jones. Collectively, they advise governments and agencies on cannabis policy and help write trailblazing marijuana legalization laws such as Prop 215, Senate Bill 420 and Prop 64.

Other cannabis training programs tend to place more emphasis on growing techniques, or interpening, rather than shining a light on activism and policy. But Oaksterdam University espouses a broader scope of quality training for students than understanding terpenes or growing big buds. “We help bring people together to figure out better policy and help write the laws,” Jones explained. 

She also  acknowledges that the cannabis industry, despite ongoing legalization, remains on uneven ground, “We don’t just teach what you want to know, we teach you what you need to know, and you don’t know what that is yet. They’ll [training programs] teach you to grow, but they won’t teach you how to keep your ass out of jail!” 

Taking classes, understanding risks and building foundations

Jones refuses to understate the ongoing risks for cannabis businesses, including asset forfeiture, a dubious practice where law enforcement can take your home, car, or other assets without a charge or conviction. “You have to understand the risks to mitigate them. We focus on that foundation of how to build your business or your career so that you are mitigating your risks while setting yourself up for success,” she added. 

For aspiring cannabis students, there are tangible benefits to formalized courses and training. “We’re building a foundation in which your brain will receive [information] and retain it, and be put to use. When we do live trainings, we have a campus! Whether you’re from Arkansas or California, you can come in and touch the plant, and we do a lot of field trips that go into other facilities.” Jones also acknowledges the uncertainty of in-person classes on campus for the time being due to Covid-19

However, Oaksterdam University has already adapted and is plunging forward. Starting April 29, Oaksterdam University online will enable virtual courses that expand to their ongoing online programs by delivering live and interactive lectures, demonstrations and workshops to students. 

Considering enrollment? Here’s what’s available to you

Even if you’re not necessarily interested in joining the cannabis industry, there are classes available to the public for free, including the Horticulture Sample Class, Cannabis, Pain, and the Opioid Crisis, and Advocacy for the Cannabis Industry

Like any kind of educational practice, Jones believes a certification from Oaksterdam can help students get their foot in with business owners. “Employers like to hire Oaksterdam grads because they know what they’re doing. There are so many nuances to operating, starting, managing, investing or just entering the industry, that you really do need an education beyond what you think you want to know. If you want to be a grower, cool, but you still gotta figure out your taxes. You need to understand the supply chain, the legal aspects.” 

According to Jones, if you’re going to work in the cannabis industry, what you don’t know can hurt you, and it can be a very expensive and life-altering lesson. But getting an education at Oaksterdam will help you figure it all out. 

Featured image from Shutterstock

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How the Coronavirus Paradigm Shift Is Affecting the CBD and Cannabis Industry

In times of great economic disaster, nearly every industry takes a hit, and the CBD – and cannabis industry as a whole – is no different.

When we think about life, we generally think of what’s happening right now. The current governmental infrastructure in place, the current levels of technology, how our schools and transportation systems are set up, the stores we go to, and where we find what we need.

And, sure, we know that what’s happening right now does not reflect how it has always been, but just as change can often move in increments, and at a slow pace, it can also come in massive unexpected blasts that act as major disruptors, creating entire paradigm shifts. Think world wars, and the plague, Chernobyl, the great depression. Events or advances that so drastically changed the direction of people’s lives, that life as it was known before became irrelevant to the life created after.

Like going to the store for milk and having your car hit. All of a sudden, whatever the original goal was is no longer important, and whatever the plan was, well it has certainly changed. Whatever we thought anything was in the past several years, we’re likely to be looking at an entirely different world very soon.

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So, what is this threat that has nearly shut the world down?

Human coronaviruses, are a family of viruses that were first found in the 1960’s. One of the more well-known strains of it is severe acute respiratory syndrome (SARS). Human coronaviruses are known for causing respiratory infections, and while most coronaviruses are relatively mild, others, like SARS, can be more deadly.

The newest member of the family is Covid-19, which just entered the spotlight by storm, creating a massive worldwide panic, bigger than that caused by the much more deadly SARS epidemic not too long ago. Covid-19 made its first appearance in China in 2019, and like any communicable disease, it spreads through infected bodily fluids like saliva or mucus. Covid-19 does not rank anywhere near the top of the deadly virus spectrum, and does not seem able to cause the kind of mass death count as Spanish Flu (or a regular flu for that matter), ebola, the plague etc.

It has, however, created a greater hysteria than any of the previously mentioned – Right now there are about 500k cases – (which is rounded up), and about 7.7 billion people worldwide, which puts it at about .0064% of the global population. Spanish flu, for example, affected about 27% of the global population…just to put it in perspective.

Corona has generally mild symptoms akin to a standard flu with many people unsure they have the virus at all, and with most deaths attributed to the old and immunocompromised – much like the flu and many other illnesses as well.

Media-Fueled Hysteria

Hysteria, unfortunately, is not always about an actual threat, though it can create a threat by its very existence, which seems to be a notable threat with the current coronavirus epidemic. Of course, we need to be careful to not spread this to the more vulnerable among us, but the media has certainly done its part to create a mass hysteria, and many subsequent reactions that have their own negative impacts.

Sourcing Coronavirus Testing Kits, N95 Masks, Gloves & Hand Sanitizer

The hysteria has led to mass quarantines – some with the threat of military involvement, closed schools, good and supply shortages, borders shut down, flights nearly entirely grounded, halted work for millions upon millions of workers with issues of personal bankruptcies looming, smaller companies tanking, and the threat of entire economies bottoming out. This paradigm shift will affect nearly every industry in the end, and the CBD and legal cannabis industry is no different.

How coronavirus is affecting the CBD industry

There are different ways in which the current corona epidemic, and subsequent reactions, have been affecting the CBD and legal cannabis industry.

  • Simple access is becoming a problem. In the US, for example, the laws about dispensaries staying open during a quarantine vary. This means that though it might be medicine to many people, if the decision in a location is to close dispensaries, sales will be greatly affected, and people will have to go without what they need. This is already happening in some locations. Some dispensaries have been servicing medicinal clients and trying to dissuade recreational clients from coming in at all to avoid crowds. It should be noted, however, that in the mass run for groceries and supplies, cannabis sales have gone up as people prepare for what could be a long quarantine. Also noteworthy is that most states have deemed cannabis dispensaries as “essential“, so many will be allowed to continue operating.
  • As China is a major supplier to many other countries of cheap hardware used for cannabis production, and raw hemp material, the current situation creates quite a supply issue for those who have been depending on China’s products for their own businesses. China, as the original epicenter – and seeming originating location of the virus – has been stuck in its own tailspin with all kinds of business closures, and general slowing of many production processes.
  • As a possible positive to the previous point, this hole left by China does open the door for local manufacturing to cover these gaps left by China. This could, in the long run, set industries up to be less reliant on China, and for local companies to take over these markets. This could end up bolstering domestic manufacturing, which could be a strong positive in many places.
  • Another major issue hitting the cannabis market is the breaks in supply chains that have been occurring. This is a global industry, and often can’t function without the ability for a strong and resilient supply chain. Many countries – like Germany – with medical cannabis programs, rely on imported cannabis as they don’t grow as much as they supply to their customers. In fact, most of Germany’s cannabis is imported from Canada, Portugal, and Holland. A break in the ability to get materials from other countries can have a monumental effect on the industry. This is similar to the previously mentioned issues with China, which is another example of a break in the supply chain.
  • Many industries have ground to a halt with all kinds of cancellations. The cannabis industry is no different. SXSW – not technically a cannabis industry event, but still one with a cannabis business track – was cancelled, the Hemp-CBD Supplement Congress which is run by the American Herbal Products Association is postponed indefinitely, and Berlin’s International Cannabis Business Conference was rescheduled for July. Denver’s FlyHi 420 Festival was cancelled. 420 Vancouver has been cancelled, and 420 Toronto was postponed, as well as Toronto’s O’Cannabiz. These are just a few of the global cannabis cancellations, many more can be found on this list. While these cancellations, like those of other industries, don’t mean a complete end to anything, it sure signals a massive slowing down, and all the problems therein.
  • Another factor hurting the cannabis industry is the ability for companies to raise capital, especially in a time when entire companies are tanking and entire industries taking massive financial hits. The cannabis industry had already become very tight for finding funding, and this recent financial fallout has made it even harder. While some speculate that this could lead to investors being able to make cheap investments while things are down, as of right now the strain of it is being felt, and many smaller companies will likely not make it through.

Conclusion

Like with any other paradigm shift, there’s a certain amount of wait-and-see going on. The world has bounced back from other major calamities, so the idea that everything is done for is a bit dramatic. However, the expectation that things will go back to whatever status quo existed before, is likely just as off. The world will continue on, and so will the cannabis industry, but how exactly it will look, is something that remains to be seen.

Thank you for visiting CBDtesters.co. We’re happy to keep you updated on everything relevant in the CBD/legal cannabis industry. Check back frequently to stay up-to-date and make sure to subscribe to the CBD Business Weekly Newsletter for more articles like this one.

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Mitch McConnell Meets Cannabis Executives And Tours Facility In Lowkey California Visit

Senate Majority Leader Mitch McConnell (R-KY) is meeting with marijuana industry executives in Southern California this week and is scheduled to tour a cannabis facility there—a development indicating that the senator is increasingly willing to engage with stakeholders of hemp’s “illicit cousin,” as he describes it.

As first reported by MarketWatch, McConnell was scheduled to discuss cannabis banking issues on Wednesday and Thursday, just weeks after the House of Representatives passed a bill to protect financial institutions that service state-legal marijuana businesses from being penalized by federal regulators. Industry participants have been working to convince the senator to allow a vote on the legislation in his chamber.

Sources familiar with McConnell’s California cannabis activities vaguely discussed the plans with Marijuana Moment, but did not provide a list of invited meeting attendees or the name of the facility he is touring.


The majority leader has been a strong champion of hemp, shepherding a provision of the 2018 Farm Bill that legalized the crop and its derivatives to passage. But he’s been a staunch critic of broader marijuana reform, and so the meetings with industry executives comes as something of a surprise.

Marijuana Moment reached out to McConnell’s office for comment on the meetings, but representatives did not respond by the time of publication.

Earlier this week, Fox News host Laura Ingraham publicly urged McConnell not to allow a vote on the marijuana banking legislation, raising fears that it would free up industry money that would go toward campaign contributions to Democrats.

This story was originally reported by Kyle Jaegar at Marijuana Moment. 

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How the Cannabis Industry is Saving Small Towns Across America

In states like California, Colorado, and Washington, where cannabis cultivation is now legal, the industry is saving many small locales that are on the verge of becoming ghost towns.

After decades of strict prohibition, cannabis now proving to be quite a commodity, rescuing these small towns from bankruptcy and multi-million dollar deficits. Abandoned buildings, dilapidated streets and parks, and overall feelings of financial despair are a thing of past for these areas that are cashing in the green rush.

One such area is the hot, dusty town of Desert Hot Springs, CA, the first city in Southern California to legalize large-scale cannabis cultivation. Situated right off the I-10 freeway near the eastern edge of Joshua Tree National Park, Desert Hot Springs has potential, but unfortunately lacks the upscale resort reputation of neighboring areas, like Palm Springs. The median household income is just over $33,000 annually, significantly less than the state average of $71,000.

Following a fiscal emergency, the city council voted to legalize medical cannabis dispensaries and cultivation. The result is a ripple effect economic benefits: construction and utility jobs, security jobs, positions for project managers (to resolve infrastructure issues for growers), a real estate boom, and of course employees directly involved in the dispensaries and cultivation. Desert Hot Springs is now home to the largest solar-powered cannabis growing and processing facility in the world.

But DHS isn’t the only California desert town expecting to see a surge of green in their barren landscapes. City Councilman John “Bug” Woodard used the cannabis industry to dig the town of Adelanto (San Bernardino County) out of their 2.6 million dollar debt. Cathedral City and the city of Coachella have also started to designate certain areas for cannabis growing. So far, these desert towns have received a total of around 100 applications for growers and dispensaries 


Further north up the West Coast is the town of Raymond, WA. A once thriving epicenter of timber mills was there, but that all changed in recent years when most of the world went digital and the timber industry came to a screeching halt. Raymond became known as an “out of the way” town with dismal employment opportunities.

The decision to legalize cannabis cultivation came fairly easily to lawmakers, and within one year Pacific County generated $5 million in revenue from the industry. Cannabis profits have well-surpassed income from any other industry in the area, including cattle ranching. According to BestPlaces.net Raymond’s job growth is expected to be at 34.17% in the next ten years.

The revitalizing effects of the green rush are far reaching, from the west coast out to colorful Colorado. The towns of Trinidad and DeBuque were all but withering away after the collapse of their local fuel and mining industries when they turned to the cannabis industry to fill the financial void. In all, the state of Colorado ended the year quite nicely with nearly $996 million in revenue from recreational cannabis sales. A good portion of that money is intended to go towards schools and citywide renovations

Challenges Faced

One thing everyone can agree on is that the revenue and benefits coming from the cannabis industry are bountiful. But that doesn’t mean there aren’t some challenges on the horizon. With the recent legalization of the industry in some states, two of the main obstacles to overcome are tax related issues and problems with infrastructure.

Like with all large-scale business, there is the potential for greed and corruption to permeate, This often comes in the form of frequently increasing taxes. Many growers and dispensary owners are already dealing with high taxes and minimal tax breaks compared to other businesses.

Thanks to Section 280E of the tax code, businesses that are involved in some way with prohibited controlled substances are not entitled to the same tax breaks as other businesses. Some growers and dispensary owners have been subjected to tax rates of up to 70 percent. That’s more than double the standard rate of 30 percent that other businesses pay.

Another immediate issue is the need for infrastructure. Luckily, that’s something that will most likely be resolved must faster than corporate greed. However, building large-scale structures with all the resources needed to grow cannabis is no easy task. They would need to take many things into consideration including climate control, conserving water, and conserving energy. This can be an especially daunting task in the harsh desert landscape of California, but it’s not exactly cheap to have a climate controlled environment in places where it gets cold either, like Washington and Colorado.

Not only that, but getting utilities to some of these places could be a challenge in and of itself. These are small towns with small electrical grids, definitely not large enough to handle the energy demands of multiple, large-scale grow operations.

According to Robert Laffoon-Villegas, spokesman for Southern California Edison, said: “the utility expects that some growers’ power needs could be so large that it would be like adding a small city to the system.” To be able to provide the necessary power will most likely require more energy facilities to be built.

There will always be challenges to overcome, that’s true to be said about anything in life. But the cannabis industry has so much potential and room to develop. Plus, numbers don’t lie, cannabis means money! And there are a lot of small towns throughout the United States that could benefit greatly from the financial surplus that the cannabis industry could provide for them.

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Cannabis Professionals Share Their Top Advice for Entering the Industry

With more states legalizing cannabis for medical or adult use, the industry is rapidly growing, with employment predicted to rise by 34% in 2019, according to Marijuana Business Daily’s 2019 Marijuana Business Factbook. So, it’s no surprise that increasing numbers of people in other industries are looking to work in cannabis. Cannabis companies require all sorts of skills, from marketing and accounting to research and political lobbying, so you don’t need previous experience or training specifically in the cannabis industry to enter it. 

“Cannabis legalization is as game-changing as the invention of the internet, and the trajectory will be much the same,” said Lisa Weser, who founded the cannabis communications firm Trailblaze after working as head of U.S. Marketing Communications for Anheuser-Busch. “Like the internet, cannabis started as something misunderstood and ‘risky’ — and in many corners it still is — yet will become completely mainstream within the span of a decade.”

“I recruit constantly because of the fast-paced growth and need for great businesspeople who understand process, presentation, promotion, and productivity,” agreed Suzi West, who began doing design work for cannabis companies in 2016 and now works as Director of Visual Merchandising for Harvest House of Cannabis. “Anyone trying to enter the market need only confidently self-assess their tolerance for risk and change. I find that there are also interesting roles in cannabis, and certifications are quickly popping up to welcome professionals into extraction, testing, compliance, coaching…you name it.”

But how do you get started? We asked six people who transitioned from other industries to cannabis about what the process was like and what advice they’d give others looking to make that switch. Here’s what they said. 

1. Network 

Samantha Ford, Senior Vice President of Business Development for the cannabis practice of Protis Global, who previously worked as a recruiter for Wall Street brokerage firms and founded a kids’ apparel line, recommends networking as the first step to carving out a space for yourself in cannabis. Research companies you want to work for, connect with the people at those companies who you want to meet, and attend industry events. 

Cannabis is a unique industry, owing to the history of the plant’s prohibition and stigmatization, but as it becomes legal and socially accepted, one aspect is similar to other careers. It’s important for a prospective entrepreneur or employee to network with established members of the cannabis business community. (Gina Coleman/Weedmaps)

“Simply sending your resume to a company is the least effective way to transition into the industry,” Ford said. “Most cannabis companies are deluged with incoming queries for opportunities. Resultantly, it’s pretty easy for your resume and email to get lost amongst the hundreds of other emails.”

2. Find Mentors

Adriana Herrera, who founded Epic Hint, a social-learning platform that automates training for the cannabis industry, after founding a number of other businesses in industries ranging from tech to fashion, recommends finding mentors in positions you want to end up in.

“These relationships serve as checks and balances, provide insights to make sure you are on the right path, and can open doors to opportunities that otherwise would not be available,” she said.

3. Ask for Referrals 

When Weser first founded her communications firm, she asked people she’d worked with previously to refer her to companies that might need her services.

“I was concerned that pivoting from the ‘Queen of Bud’ to, well, bud could seriously limit my client base and pigeonhole my future professional opportunities,” she said. “As it turned out, nothing could have been further than the truth. Everyone in my professional network knew someone who was starting a cannabis company, and the referrals came pouring in. My business doubled every month without so much as a website or a business card.”

4. Set Goals and Milestones

Herrera recommends deciding where you want to end up, planning milestones that will help get you there, and figuring out how you’ll reach each milestone.

“The largest mistake someone can make is to enter the cannabis industry with a sense of entitlement,” she added. “Advancement is the direct result of contribution. Regardless of seniority or position, if you want to advance in the cannabis industry, be humble, be kind, constantly learn, efficiently communicate, have professionalism, apply your unique personality, traits, and talents, and consistently add value.”

5. Make a Big Splash

If you’re starting your own cannabis company, don’t be shy about saying what you are or making a statement. Richard Rose, who founded the hemp food company HempNut after making and selling vegan foods, made a name for his business by doing just that. 

The cannabis industry is very dynamic, with laws and regulations changing rapidly. Cannabis professionals must stay on top of policies affecting aspects of the business from seed to sale. (Photo by Gina Coleman/Weedmaps)

“I actually leveraged the stigma to create interest by putting a large neon green hemp leaf on my labels for HempRella cheese alternative and Hempeh Burger, a veggie burger,” he remembered. “Aim high; don’t be generic. And be an authentic marketer, just be you. I had fun marketing products with ‘Y2K ready’ on the side of a HempNut peanut butter, a hidden hemp leaf on the side of the HempNut can, and ‘first one’s free’ retail promotions. Have fun and it will show through.”

6. Never Stop Doing Your Research 

Working in cannabis requires you to continuously research the industry’s ever-changing trends, standards, and policies.

“You have to remain very flexible and engaged, as the changes that occur in the industry are fast and constant,” West said. “The growth of the plant, the changes in legislation, and the language vary by state or even ZIP code. You have to know how to pivot and comply.”

7. Remember, You’re Representing a Controversial Industry

While a cannabis company may conjure up an image of people sitting around smoking all day, the truth is that working in cannabis is very hard work, especially as you’re trying to create a positive perception of a historically stigmatized industry

“So many people have made their way into the industry and find out that you have to clock in, communicate, put in effort, follow rules, and so much more,” said Judi Bolick, store manager for the Las Vegas cannabis dispensary The Grove, who previously worked as a receptionist for a naturopath. “I have seen people expect a laid-back free-for-all instead of systems, procedures, and regulations. The ability to follow rules and regulations is huge in this industry, as it is still an industry with a negative stigma. It is important that people in the industry [to] remember that they are representing it and that it is our duty to show that it is not ‘evil.’”

However, don’t let these challenges discourage you — the industry is very welcome to new players, West said. “In a nutshell, if you love what you do, bring value in that role, and have the desire and tenacity for an emerging category, you can find your way into the industry with pure ingenuity and passion.”

Feature image: Cannabis is a growth industry, in more ways than one. Employment in cannabis industry jobs is set to increase by 34% in 2019 alone, according to Marijuana Business Daily. (Gina Coleman/Weedmaps)

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CBD Industry Growth: The Bubble Will Always Burst

All in all, people are learning more about the advantageous properties belonging to the CBD compound each day. Some could say that the CBD Industry has caused somewhat of an economic paradigm shift in the industrial make-up of markets.

While CBD has remained and simultaneously grown in one industry, it has also  expanded into a few others. Infiltrating any consumer product industrial sector of the marketplace with ease, due to it’s undeniable benefits for therapeutic relief.

Joining the Health & Wellness Family

With so many becoming aware of the healing properties associated with the CBD cannabinoid and the federal legislative decision to allow Industrial Hemp to once-again, be grown on U.S. soil, we have seen a massive expansion of CBD products in all 50 states.

Therefore, it is important to remember that CBD has been given the ability to become independent from the Cannabis Industry. Cannabidiol is most definitely now it’s own industry with a wide array of products.

CBD has not necessarily broken all ties with the Cannabis Industry, however, it is being celebrated as a separate Industry in a global marketplace. CBD extracted from the Hemp plant is being largely accepted as a part of the Wellness Industry.

 

This is a very crucial feature for CBD to become synonymous with health and wellness products and it certainly becomes a protective layer for the CBD industry to shield itself with, that is, if the time comes when a government agency like the FDA comes knocking with updated regulatory guidelines. 

Legitimately Established Among Giants

All things considered, why would being a part of the Wellness Industry help protect the CBD Industry from arbitrary regulations? Well, the primary factor that could possibly influence why the CBD industry may, in fact, remain untouchable is due to the size and profitability of the Wellness Industry as a whole.

The Global Wellness Institute Study found that the 3.4 Trillion Dollar Industry of Wellness has grown 3 times larger than Big Pharma. This seems impossible, but it’s true and since it is true, it is safe to say CBD is on a path to become very profitable.

Therefore, it wouldn’t be unreasonable to look at how CBD has economically established itself among corporate giants — and it is only getting bigger and better.

The claims and testimonials from the consumers of CBD products seem to be very heartfelt and and consistent, indicated that the benefits are indeed effective for various forms of therapeutic relief. There have also been multiple studies over the years backing their exact sentiments. 

Since this cannabinoid has been proven to be highly effective for a number of physical ailments, the CBD compound has become a modern emerging industrial power with multiple revenue streams — serving as an extension of the Cannabis Industry, the Industrial Hemp Industry, the Vape Industry and the enormous Wellness Industry. 

The Reality Bubble

On the other hand, the CBD market is growing to be oversaturated with so many different brands, it is becoming difficult for consumers to determine which products might work best for them.

Therefore, the industry has grown into an unproportional bubble. The thing is, at some point that bubble will eventually burst. The bubble bursting is basic economics from a capitalist perspective, and all you have to do is a little research on the history of these very same situations.

When that bubble finally does burst, people might assume that this could be a horrible scenario — when in reality, the bursting of the bubble will likely be a blessing in disguise. This is mainly because it will mean the snake oil salesman will get shaken out of the colander and those who remain, will be the brands you know you can trust.

Eventually, any industry that grows this quickly and gets to this size, their bubble is going to burst.

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