Boveda CEO Sean Knutsen Talks Tech, Terps and Branding 

Boveda has been committed to protecting your passions for over 25 years with its unique two-way humidity control packets. Cannabis and cigar aficionados alike trust that the world’s most iconic little brown packet will control humidity and keep valuable smokables in premium condition. 

Sean Knutsen, President and CEO of Boveda, spoke to Cannabis Nowfounder and CEO, Eugenio Garcia, about the company’s surprise place in the legacy cannabis market and its plans to help cannabis consumers save their terps.

Boveda CEO Sean Knutsen

Cannabis Now: How did you get into the business?

Sean Knutsen: Six of us got together and formed the company in 1997— last July, we celebrated our 25th anniversary, which is pretty amazing. I’ve been CEO since the beginning.

Wow, congratulations. That’s amazing. And youve stood the test of time, as they say.

Those early days were tough, as anybody who started a business understands.

One of the founding team members, David, was involved in the cigar boom during the Nineties; he was a woodworker who made humidors. In fact, he was the guy that brought the six founding members together—two of whom recently retired from General Mills. Tim Swail (Executive VP, Marketing) and I were friends from college. Tim and I met David through our love for cigars and wanted one of his humidors. Long story short, we built a friendship. One day, he showed us a product that would control humidity inside containers. It was remarkable. 

David had a hard time controlling the humidity inside wooden humidors. A close friend of his family, Dr. Saari, was a senior chemist who had recently retired from General Mills. He was a multi-award-winning patent holder and worked in the Betty Crocker division, among other areas, including food preservation. Dr. Saari had the idea to take the technology used to control humidity in the lab at General Mills and make it portable for packaging applications. Until then, it wasn’t possible because the materials that could hold the liquid solution but still allow water vapor to pass through—the film, the membranes and so forth—didn’t exist.

The technology David showed us, which wasn’t named at that point, controlled humidity levels inside containers. Different solutions of salt and water have inherent characteristics to regulate different humidity levels. We knew the technology transcended the cigar market. Tim and I saw an opportunity to go into business together with David. He also brought in Dr. Saari, who had invented the technology, who then brought a colleague of his from General Mills, Robert Esse, who had also recently retired. Those two were on the science side, developing and patenting the technology.

The ideal relative humidity (RH) range for cannabis flower is 58%-62%. Maintaining this stable environment protects against trichome damage, terpene loss, overdrying and mold.

When did you decide to move into the cannabis market?

We’ve known cannabis benefited from moisture management since 1997 but didn’t expect cannabis to ever come to fruition for us as an application. We knew it was a great opportunity but didn’t think we would ever participate because it was illegal. 

Then, in 2006, we got a call from a home grower who was passionate about cannabis—and I remember receiving the phone call— who had gone into a cigar store and seen one of our products to control the humidity and he had a lightbulb moment. He thought, “My goodness, where was this when we would import cannabis off the shores of California illegally from the Far East and Central America and Mexico?” 

They bought cannabis by weight, so if the weed dried out, they would lose hundreds of thousands of dollars. And now here’s our product in a bag that can control humidity. So, he started buying Boveda in cigar stores for his cannabis. But his operation got shut down and he spent five years in the clink. Eventually, he got out and became an advocate for the herbal medicine concept, legitimizing it for medicinal purposes. So Boveda has been serving cannabis users since 2007.

So, inadvertently, Boveda was part of the legacy market before cannabis was even legal.

I think it was in 2015 when I remember reading about a plane that had to make an emergency landing. And when it landed, these guys were busted because they were illegally transporting cannabis across state lines—turkey bags filled with weed were in the back of their plane. I saw a picture of this plane and in every one of those bags, there’s a Boveda. 

Another time, someone on our team was watching the reality show “Cops.” A cop pulled over some guy and they were going through his glove box and he had this stash bag. And then the cop took out a Boveda packet and said, “What is this thing?” And the guy goes, “Oh, that’s my Boveda for my weed.”

What percentage of Bovedas business is cannabis?

It’s very significant—just over roughly 50 percent.

Boveda’s patented 2-way humidity control packets are available in a variety of sizes.

What are some of your most significant challenges?

The biggest challenge in this strategy is how to reach customers. Social media platforms, Google AdWords, Amazon—you name it. If you’re advertising tobacco and especially cannabis, you’ll get shut down. So, we must figure out a way to meet customers directly around those obstacles.

Does education play a significant role in your sales proposal to customers? Whats cutting through?

We now have many other tools at our disposal to help grow a brand that we didn’t have early on. But the most important thing by far is word of mouth. Just like any industry in any market—guitars, cigars, cannabis or anything else—people who use the product need to spread the word. In the early days, when we first launched our company and then in 2004, when we launched desktop humidors, we didn’t have any advertising budget and didn’t have social media the way we know it today. The brand grew phenomenally; for 18 consecutive years, the average compound growth is over 33%, which is remarkable growth. Reaching customers is like building blocks: You reach one, you reach to four, then eight, then 16, then 32. And it multiplies. It takes a while before you reach 50 million plus customers, but word of mouth is the most important way to reach them. 

Is the cannabis customer much different from the cigar customer? 

That’s a great question. There are some differences in the market and how you reach them. A lot of it has to do with when customers experience the product. There was an explicit need for Boveda with cigars because you don’t buy a cigar outside of a humidor and everybody knows that. The common thing is that we improve the customer’s experience with both cigars and cannabis.

Who do you turn to keep your true north when it comes to cannabis? Do you have a cannabis evangelist or a cannabis guru in your company?

A considerable percentage of the population smokes cannabis and we have people here that smoke cannabis. So, the answer is yes. But we also have outside people and resources that we’re really connected with and have built relationships with over the years who are great resources. We have resources on the consumer side but on the technical side, too, including labs that test cannabis. A lot of the companies that we work with carry out tests on our behalf and all of that data helps from the scientific side. But we also have it from passionate people, just like people in the cigar market who are passionate about cigars, just like we do in the music industry, where we have musicians who are passionate about instruments. It’s not one person necessarily—it’s always a team effort.

Why should people use Boveda as part of their complimentary cannabis experience?

One reason we love to be in packaging for cannabis companies is that it’s often the first entry point of exposure to the consumer that humidity control matters. If we just added humidity—and didn’t control humidity to the precision that we do—we would be bad for cannabis, with the risk of mold and microbial growth. What our technology does so wonderfully is raise the moisture and manage it inside the container to the perfect moisture level to put the flower in so the trichomes stay healthy. If the trichomes are healthy, the THC doesn’t degrade and the terpenes don’t evaporate, giving a better consumer experience.

Theres a growing movement for companies to have a better work environment. Boveda is often nominated as one of the best places to work. As the CEO, how is that reflective of the company culture?

That’s an excellent question. It doesn’t matter if it’s a cannabis company; companies are the same. We’re all here to work towards a vision that we have. As CEO, you need to have a clear direction of where the company is heading, so people’s work has a purpose—people don’t like to be in a workplace where they don’t know if their work has meaning. Also, you must live and abide by your values and how you behave as an individual and a company. These are foundational things, but you have to live them and communicate them regularly.

The other thing is that company culture reflects the people. We take a lot of time hiring the right people—it’s our most critical decision. It doesn’t matter how good your vision is or how good your product technology is. It’s not about foosball in your office. It’s none of those things. The game is business; that is the game, that’s the sport. And it’s fun. When you have fun with that as the objective, your wins aren’t on the foosball table in the break room; it’s sales and the customer’s experience. 

What are Bovedas goals for 2023?

Up to this point, we’ve spent a lot of our time focusing on the backend storage and packaging for businesses. One of the shifts we’re making is focusing on the consumer and their experience with Boveda. Our goal for 2023 is to cater to the needs and the experience of the cannabis consumer and the benefits they get from Boveda: confidence, trust and passion for the product.

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Green Street Festival, A Cannabis-Infused SXSW, Kicks off in L.A. May 13-14

If you’re in the Los Angeles area, scrap your plans for next weekend. That is, unless you’re already planning on hitting up the Green Street Festival.

The inaugural event is going down on May 13 and 14 in iconic downtown L.A., with organizers aiming to make it “the largest gathering of the cannabis community on the planet, with a vision of eventually hosting hundreds of thousands of guests directly in the heart of the city.”

Think: a cannabis-infused South by Southwest.

Green Street Festival was announced in January, and is being put on by the entrepreneur Gary Vaynerchuk and Green Street, the cannabis business he acquired in 2017. It will “feature the city’s top restaurants, the state’s leading Cannabis brands, and the world’s top entertainers all brought together to celebrate the Cannabis community,” the announcement said.

“People want to either be educated or entertained. We are going to do both,” Vaynerchuk said in the announcement at the time.

Organizers said that the festival “will be anchored by the 8 story, 70,000 sqft, cannabis event and business epicenter located at 718 S. Hill Street featuring vendors, educational speakers, games, hotels & food activations from our awesome neighbors.”

The artist Cody Hudson was tasked with creating “the visual identity of Green Street Festival.”

“It’s been a wonderful project! Being able to have my vision for the festival’s graphics and aesthetics help to transform the space and everything inside of it, I’m just really looking forward to the ways we’ll be bringing cannabis, food and music together in one space and tying them all together visually,” Hudson said in January.

Courtesy of Green Street Festival

The event is only available to individuals 21 and older. And while cannabis will not be sold on site, the organizers said that they “have partnered with some of California’s best Dispensaries and Delivery providers in order to accommodate compliant consumption including: MMD, Buddha Co., HYPERWOLF, People’s, Alpaca Club, Originals Los Angeles, Compassionate Caregivers, Downtown Patient Group, Haven, Jungle Boys.”

“We have worked with our friends and neighbors to create multiple consumption areas around the festival,” the organizers said in the announcement. “There is a large smoking area right next to the registration area for the event, another on the 2nd floor balcony, and another area outside the Majestic Downtown Theater during the concert.”

In addition, there will be more than 50 of some of the best known cannabis brands showcased at the festival: Asterisk, BLOOM, Boveda, Brothers Broadleaf, Canna+Rise, Cannabistry, Absolute Xtracts, Farmer and the Felon, Hi-Fi Sessions, Loud + Clear, Claybourne Co., Clone Goddess, Country Crypto Cannabis Club, Dabwoods, Dispense App, Dutchie, Emerald Road, Fable, Headset, Hemper, Hempire, High Rise, Highsman, Ispire, Jungle Boys, Just Chocolate, Kalya Extracts, Kan+Ade, KYLE, Leaflink, Legal Pothead, Lithouse, Mills Nutrients, MJ Arsenal, Mohave Cannabis Co., Originals, Puffco, Raw Garden, Rove, Select, Sessions Goods, SHO, Source Cannabis, Sputnik Cannabis, STIIIZY, SUBSTANCE, SUPHERB, Surfside, The Cure Company, The Kind Pen, Vacation Cannabis Co., Waxnax, and Zanna.

“Weed is the headliner of this festival. We’ve been to countless Cannabis events across the country and we as attendees want to smoke weed with our friends and check in with the community, eat delicious food, and then be entertained… in that order” Rama Mayo, Green Street President, said in the event’s announcement back in January.

Here’s a rundown of the festival itinerary, per the event’s website: the first night, May 14, “is a private, VIP event that includes Dinner from 6pm to 10pm and is hosted by Gary Vee & Harry Mack,” while the second night, May 15, “is the main day and features our full lineup of brands, food, and more awesome stuff to do at Green Street plus the full concert lineup at The Majestic Downtown Theater located at 650 S. Springs Street LA CA 90014.”

Educators and entertainers who will be appearing at the festival include: Gary Vaynerchuk, Juicy J, Harry Mack, DāM-Funk, DJ Nu-Mark, Full Crate, Monalisa, Thinkspace Projects, and Mike Glazer.

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15 Cool Stoner Accessories from King Palm

King Palm makes high-quality, innovative cannabis accessories. Not only is the brand dedicated to creating premium tobacco-free wraps, but they also have some of the best weed accessories available to help you optimize your smoke session. We compiled a list of the 15 most popular cannabis accessories for sale on the official King Palm website. Each of these accessories will improve any cannabis smoker’s routine and make a stellar addition to your collection. Read below to discover the benefits of these customer-favorite ganja gadgets. 

1.     King Palm Wraps with Flavored Filter Tips 

Every properly initiated stoner knows that the days of flavored rolling papers are gone. They are outdated and typically don’t have great flavor. King Palm’s natural leaf cones with terpene-infused, all-natural tips push the envelope on flavor and satisfaction. The slow burn creates a delicious taste that lingers, unlike blunts sealed by glue and saliva. 

King Palm leaves nothing to chance when it comes to high-end satisfaction. When you want to take the time to savor every puff, King Palm’s pre-rolled cones are the way to go, as they complement every herb you smoke with it. They are a product of natural leaf rolls that are individually handpicked and cleaned with purified water. Enjoy the convenience and flavor of this healthier, eco-friendly option that leaves toxic fertilizers and toxins behind. 

2.     Filter Tips Made from Organically Grown Corn Husk

King Palm's all-natural filter tips

Smoke like an elite with King Palm’s all-natural filter tips. These made-to-perfection tips are all-natural, smoother, and undoubtedly make for a longer lasting, more enjoyable hit.  The berry-infused terpenes open you up to a world of satisfying inhale, while the care to detail during creation gives your joint the ideal shape. 

3.     All New Palm Leaf Wraps 

Mojito Ice Palm Leaf Wraps

If you feel like rolling with a tobacco-free blunt wrap alternative, we highly recommend King Palm’s exquisite, all-natural Palm Leaf Wraps. These signature joint wraps are individually rolled and come with separate filter tips, available in a variety of flavors to complement your flower. Made from real leaves, these are 100 percent biodegradable and completely free of tobacco, additives or chemicals. Healthier and more flavorful, these super fresh wraps will surely become your go-to. 

4.     Weed Grinder

King Palm Weed Grinders

The must-have stoner accessory is a grinder for dense and sticky nugs; it will speed up the process of breaking down the bud. Experience freedom with a King Palm weed grinder, designed to make life easy.  Your herbs will come out looking as golden as the sun, ready to be set on fire. 

5.     Rolling Trays 

King Palm Premium Weed Rolling Tray

Rolling trays make being a joint artisan easy, providing a messy-free way to roll up your herbs. King Palm took this helpful tool a step further by making it portable and easy to travel with. Say hello to your go-to companion for longer trips. These premium rolling trays are affordable and come in a variety of designs and sizes, too. 

6.     Doob Tube

Pop Top Doob Tube

Store and pack away your pre-rolls like a boss. Protect and preserve your herbs and valuable leaves from harsh weather and travel hazards with the Pop Top Doob Tube.  Designed for portability, the Doob Tube stealthily fits anywhere, whether it’s your pocket, purse, wallet or backpack. The Pop Top Doob was explicitly created to cater to the life of your rollie. You can put out a joint or King Palm blunt and save it for later with the Pop Top Doob Tube. 

7. Smoke Clip 

Smoke Clips

Holding joints has never been easier, thanks to these extendable Smoke Clips. Made of brass, the clips are durable and should last a long time. The perfect extension tool, these clips are ideal for group smoking sessions, making it super easy to pass your joint around. Plus, there’s no risk of burning, and the lingering smell on your hands is nonexistent.

8.     Blunt Holder Ring 

Blunt Holder Ring

The Blunt Holder Ring makes it easier to multitask. Play video games in comfort while you smoke your blunt or joint. Those 5-gram pre-rolled cones won’t be a problem for this ring holder; go ahead and stack it all up—smoke with zero fear of losing your beloved blunt. 

9.     Acrylic Packing Stick

King Palm Acrylic Packing Stick

King Palm’s reusable  Acrylic Packing Stick is designed to pack in herb for a smooth, slow burn. It can be wiped clean after every use and stays unsoiled thanks to its acrylic coating. For an extra layer of enjoyment, pair the acrylic stick with King Palm’s glowing tray. The tray’s lights shine through the stick for fun effects and a clearer view of what you’re packing. 

10.  Mouth Tip

Mouth Tip For Pre-Rolled Cones

Having an incredible smoke session with friends should always be healthy and free of cross-contamination. Easier said than done though, right? King Palm’s Mouth Tip was created to make this an easy reality. While specifically designed to fit King Palm’s king size pre-rolled cones, it also works with blunts and rolling papers that are similar in size. 

11.  Airtight Container & Digital Humidity Meter 

King Palm Stash Tube

Who needs a Ziplock when you have an airtight container custom built to protect your stash? Substantially extend the freshness of your cannabis with King Palm’s Stash Tube. The humidity-controlled environment has an airtight seal, keeping your pre-rolled cones and herbs as fresh as possible, for as long as possible. At only $10, this accessory is a must-have for preserving the goods. 

12.  6 Gram Boveda – 69% 

Boveda Humidity Control Pack

If you live in a hot environment or just want to extend the freshness of your cannabis, throw a Boveda Humidity Control Pack in with it. A 69% humidity rating is great for enhancing the overall taste and purity of your blunts. Boveda avoids using synthetic and toxic ingredients, so no need to sacrifice health for longevity.  

13.  Torch Lighter

Can you be called a stoner without a dope lighter? King Palm’s butane torch lighters are the only kind you’ll ever need or want. Sleek and super powerful, these refillable lighters boast much higher temperatures than a typical BIC lighter. The jet flame is highly concentrated—ideal for heating up rigs and torching extra waxy dabs. The ergonomic design fits comfortably in your hand, and it’s completely odor-free. 

14.  Gold Plated Weed Scale 

Gold Plated Weed Scale

Luxurious and affordable at only $30, this Gold Plated Scale will have you feeling extra special as you measure out your flower. Enjoy putting your bud on top of a gold-plated surface for that royal treatment it deserves. This portable and lightweight scale for weed will be the last one you ever need. Enjoy reliable weighing accuracy with long-lasting battery life. 

15.  Light Up with a King Palm Neon Light

Enhance the atmosphere of any smoking area with this cool Neon Sign from King Palm. Perfect for any smoke shop, dispensary, or the stoner’s garage, the iconic King Palm logo is sure to turn heads instantly. 

The post 15 Cool Stoner Accessories from King Palm appeared first on Cannabis Now.

Top Ten 420 Essentials

This 420, cannabis lovers from coast-to-coast will have even more reason to celebrate. In the past few months, New York showed up with the most progressive social equity program to date; New Jersey Governor Phil Murphy signed legislation legalizing cannabis in February; and, most recently, Virginia called time on outdated and racist prohibition laws, becoming the 16th state to legalize recreational cannabis.

With legalization comes a continuous stream of new and innovative products to market, each offering a unique or delicious way to enjoy cannabis or show your support of the culture. 

To help you get the most out of the unofficial day of weed, we’ve rounded up ten essential products that will enhance all aspects of your 420 experience, as well as your daily cannabis ritual. Let’s celebrate this plant in top-form every single day. 

420 Goody Box 

Is there anything more fun than getting a package full of surprise weed goodies in the mail? Cannabis subscription boxes have become all the rage in recent years, with everything you need to enhance your smoking experience, such as pipes, papers and lighters.  Keep the 420 festivities going all year and treat yourself or someone special to a 420 Goody Box subscription. The OG Goody Box comes with an exclusive glass piece, apparel and other smoking gear. You can also level up to the Top Shelf Goody Box, which features high-end, exclusive glass pieces, merch and much more. – from $27.98

Boveda Humidity Control Packets

Every cannabis aficionado knows that Boveda’s cannabis products are the best in the game for protecting the terpenes, cannabinoids and flavonoids of your bud until you’re ready for it. Using patented technology, Boveda’s humidity control packets keep whatever you’re storing at precisely the right humidity. Simply slip a Boveda packet into your storage jar or tin and keep your weed so fresh and so clean. – from $4.99 

King Palm’s Natural Pre-Rolled Cones 

The cool factor associated with smoking blunts is incomparable to any other smoking device. But they do have their drawbacks – like being made from tobacco and requiring a pretty strong rolling game. Natural leaf pre-rolled cones from King Palm will make the perfect addition to your 420 celebrations. Every cone is hand-rolled to ensure you have the perfect smoke — simply pack them with your favorite ground buds to enjoy. It’s that easy. If you feel like getting fancy on 4/20, try the Vanilla Gold Roll, which is rolled in real gold and includes a vanilla-infused filter tip for a smooth, tasty hit. – from $1.00

Stüdenglass Gravity Hookah

Every now and then, a game-changing product comes along that makes people sit up and say, “I need that.” The Stüdenglass Gravity Hookah is one such product. Chances are you know about the rotating glass hookah through Seth Rogen’s viral video showing him gripped by a coughing fit after one hit. Propelled by kinetic energy, the device uses cascading water and opposing air flow technology to deliver a powerfully immersive smoking experience. This state-of-the-art gravity bong is for top-shelf aficionados and will undoubtedly heighten your 420 celebration. – $599

The Volcano by Storz & Bickel

Vaping cannabis is a tasty and efficient way to enjoy your terps without inhaling hot smoke into your lungs. Storz & Bickel is one of the OGs of dry herb vaping devices and its tabletop vape, the Volcano, is a cultural icon. Whether you’re chilling at home or on-the-go this 4/20, Storz & Bickel has a device for you. The digital Volcano Hybrid features a patented combination of convection and conduction heating that you can control through an app on your phone. To take your weed on the road, you can choose from either the MightyCrafty+ or the – from $249

Oui’d Wear

Is your 420 outfit ready? If not, Oui’d Wear has you covered. Founded by two University of Arizona students, the apparel brand offers a line of comfy hoodiespants and hats that all showcase the company’s passion for fashion and cannabis legalization,  Proponents of social justice,  Oui’d proudly supports Steve DeAngelo’s Last Prisoner Project, which fights for the freedom of over 40,000 people currently incarcerated for cannabis offenses. Show your love for sweet nugs and social justice while you relax in style with Oui’d Wear. – from $15

Quesada Watches

Need to know when it’s 4:20 on 420? Get yourself a luxury handcrafted watch from Quesada. The company offers two watches, each named for pioneers of cannabis culture — Lowell Eggemeier and Lester Grinspoon. Each sleek timepiece is handmade in Portland, Oregon using Swiss movement, sapphire crystal glass, jewelry grade stainless steel cases, and a locally sourced leather strap. Also included is an additional NATO strap, which adds a fun and functional way to show off your watch. The Grinspoon comes with an olive-green leather strap and sand NATO strap, while the Eggemeier comes with a rye tan leather strap and bright purple NATO strap. – $1850

The Fusion Face Mask by Hemp Black 

Heading out on 4/20? Keep yourself protected while knowing that you are also caring for the planet’s health with a face mask from Hemp Black. The company is dedicated to creating products that are sustainable and ethically manufactured. Its Fusion Face Mask offers protection through a cutting edge combination of antimicrobial hemp and copper technology. Unique Element fibers that are infused with odor-eliminating hemp on a molecular level keep it fresh. It’s reusable, machine washable, and its seamless shape conforms to your face for a comfortable, custom feeling fit. – $24.95

Jonathan Adler Trays

From his SoHo studio, Jonathan Adler creates a world of functional and fabulous pottery, timelessly chic furniture and must-have home accessories. Specializing in what has been dubbed “modern American glamour,” Adler’s collections involve cannabis and drug paraphernalia — essential for all bougie stoners. Keep your 420 coffee table on-point with one of the designer’s catchalls, like his Atlas Rolling Tray, which features trippy profiles layered in brilliant blues.  Crafted from glossy finish porcelain and packaged in a nifty box, this will surely take any fancy folks’ 420 game up a notch. – from $28.99

TarCutter Medical Grade Filter 

Smoking cannabis remains the most popular method of consumption. But, if you aren’t lucky enough to grow your own or know exactly where it came from, there can be risks of inhaling contaminants along with your delicious dank. Using a unique filtration system made from coconut carbon and medical grade stainless steel, the TarCutter Medical Grade Filter is designed to reduce this potential exposure. Simply attach it to the mouthpiece of your bong for a smoother hit without compromising the effects or taste of you buds. – $199

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Cannabis Crossword? Need Answers? Ask An Expert, Dr. Markus Roggen

If you need answers to some questions about cannabis, you could always Ask An Expert, like Dr. Markus Roggen. Or do this cannabis crossword. What makes this guy an expert? Simple! Education, knowledge, and experience. Dr. Markus Roggen is the founder and CEO of Complex Biotech Discovery Ventures LTD, a licensed cannabis research laboratory. He’s […]

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Boveda packs and the best part of the bud? Ask An Expert

Dr. Markus Roggen, PhD. has a doctorate in Chemistry. He is the founder and CEO of Complex Biotech Discovery Ventures LTD, a licensed cannabis research laboratory. He answers our questions about weed… or really, your questions about weed.  From fascinating to funny, we ask stoner questions from our viewers and get real answers. Have you […]

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